Author: Sahil Kumbhar

Impact of social media on consumer behavior   Author- Sahil Kumbhar Roll no – 22 Literature Review The Impact of Influencer Marketing on Consumer Buyer Behavior    This research article (Chiguvi,et al, 2025) says that social media has become a global marketing tool, connecting billions of users and transforming the world into a digital marketplace. The… Continue reading Impact of social media on consumer behaviour

Impact of social media on consumer behavior   Author SAHIL MUKUNDA KUMBHAR FY-MMS-A-22   The Impact of Influencer Marketing on Consumer Buyer Behavior    Social media has become a global marketing tool, connecting billions of users and transforming the world into a digital marketplace. The rise of influencer marketing, driven by Millennials’ heavy social media use,… Continue reading Impact of social media on consumer behaviour