A Comparative Analysis of Consumer Buying Behavior and Digital Adoption Patterns Among Millennials and Generation Z AUTHOR- BHARATI DHANRAJ MALUNJKAR KOHINOOR BUSINESS SCHOOL, MMS FY2025-26 Abstract This article looks at the changing way people buy using the two distinct styles of buying for millennials and generation z as a lens to view… Continue reading A Comparative Analysis of Consumer Buying Behavior and Digital Adoption Patterns Among Millennials and Generation Z