Author: Bharati Malunjkar

A Statistical Analysis of Entertainment Consumption Behavior on OTT Platforms Author:  Bharati Dhanraj Malunjkar Introduction: With the increasing penetration of the internet and smartphones, OTT (Over-The-Top) platforms such as YouTube, Netflix, and other entertainment applications have become an integral part of daily life. These platforms provide on-demand content, allowing users to consume entertainment anytime and… Continue reading A Statistical Analysis of Entertainment Consumption Behavior on OTT Platforms

Relationship between Nifty 50 and Britannia Industries Limited Author – Bharati Dhanraj Malunjkar – 89   Introduction: Britannia Industries Limited is one of India’s leading FMCG companies, known for its wide range of food products including biscuits, dairy items, bread, and cakes. Established in 1892, Britannia has built a strong brand presence and consumer trust… Continue reading Relationship between Nifty 50 and Britannia Industries Limited

A Comparative Analysis of Consumer Buying Behavior and Digital Adoption Patterns Among Millennials and Generation Z   AUTHOR- BHARATI DHANRAJ MALUNJKAR   KOHINOOR BUSINESS SCHOOL, MMS FY2025-26   Abstract This article looks at the changing way people buy using the two distinct styles of buying for millennials and generation z as a lens to view… Continue reading A Comparative Analysis of Consumer Buying Behavior and Digital Adoption Patterns Among Millennials and Generation Z