Title: The Impact of Social Media Marketing on Consumer Behaviour Author: Aisha Shaikh Literature Review 1.Strategy Vinerean (2017) explains that social media marketing has become an important strategic tool for companies. Using a conceptual research design based on secondary data and existing literature, the author explains how businesses use social media to build strong… Continue reading The Impact of Social Media Marketing on Consumer Behaviour
Author: Aisha Shaikh
The Impact of Social Media Marketing on Consumer Behaviour
Title: The Impact of Social Media Marketing on Consumer Behaviour Author: Aisha Shaikh 1.0.Introduction In today’s digital world, social media has become an important part of marketing. Businesses use social media platforms to promote their products, connect with customers, and build brand awareness. Unlike traditional marketing, social media allows two-way communication where customers can share… Continue reading The Impact of Social Media Marketing on Consumer Behaviour