Author: Aisha Shaikh

Title: A Comparative Statistical Analysis of Luxury Heel Brands Author: Aisha Shaikh   Introduction: The global luxury footwear market is highly competitive, with several premium brands dominating consumer preferences. Luxury heel brands are evaluated not only on design and quality but also on brand image, exclusivity, and price perception. This study focuses on analyzing customer… Continue reading A Comparative Statistical Analysis of Luxury Heel Brands

Title: Relationship between NIFTY and Asian Paints Author: Aisha Shaikh Introduction The stock market plays an important role in understanding the performance of companies and the overall economy. NIFTY 50 is a major index that represents the top companies listed on the National Stock Exchange of India. This study focuses on analyzing the relationship between… Continue reading Relationship between NIFTY and Asian Paints

Title: The Impact of Social Media Marketing on Consumer Behaviour Author: Aisha Shaikh   Literature Review 1.Strategy Vinerean (2017) explains that social media marketing has become an important strategic tool for companies. Using a conceptual research design based on secondary data and existing literature, the author explains how businesses use social media to build strong… Continue reading The Impact of Social Media Marketing on Consumer Behaviour

Title: The Impact of Social Media Marketing on Consumer Behaviour Author: Aisha Shaikh 1.0.Introduction In today’s digital world, social media has become an important part of marketing. Businesses use social media platforms to promote their products, connect with customers, and build brand awareness. Unlike traditional marketing, social media allows two-way communication where customers can share… Continue reading The Impact of Social Media Marketing on Consumer Behaviour