Author: shubheecha02

Factors influencing impulse buying in online shopping Author: Shubheecha Gorakh Nakhawa 0225033 1. Factors influencing online impulse buying of grocery products. The factors influencing impulse buying when shopping online in India are the focus of this study. Impulse buying can be defined as an impulsive, immediate purchase that is typically emotion based (Beatty & Ferrell,… Continue reading Factors influencing impulse buying in online shopping

Consumer Behavior in Beauty Industry Author Shubheecha Gorakh Nakhawa 1. Consumer Buying Behavior towards Cosmetic Products The study “Consumer Buying Behavior towards Cosmetic Products” examines the factors that influence how people in Pune, India choose and buy cosmetic products. Conducted with 200 respondents through a structured questionnaire, the research shows that younger consumers are the… Continue reading Consumer Behavior in Beauty Industry