Author: shubheecha02

Title: A Study on Viewer Preferences and Popularity of OTT Platforms by using ANOVA Author: Shubheecha Nakhawa   Introduction: This study aims to analyze viewer preferences and the popularity of leading OTT (Over-The-Top) platforms such as Netflix, Amazon Prime Video, Jio Hotstar, and others. These platforms are widely recognized for their diverse content, user experience,… Continue reading Title: A Study on Viewer Preferences and Popularity of OTT Platforms by using ANOVA

Title: Relationship between Nifty 50 and Star Health. Author: Shubheecha Nakhawa Introduction: Star Health Ltd is India’s first standalone health insurance provider, established in 2006. It dominates the retail health market with a wide network of hospitals and diverse insurance products. The company focuses on digital innovation and specialized health plans to maintain its market… Continue reading Relationship between Nifty 50 and Star Health.

Factors influencing impulse buying in online shopping Author: Shubheecha Gorakh Nakhawa 0225033 1. Factors influencing online impulse buying of grocery products. The factors influencing impulse buying when shopping online in India are the focus of this study. Impulse buying can be defined as an impulsive, immediate purchase that is typically emotion based (Beatty & Ferrell,… Continue reading Factors influencing impulse buying in online shopping

Consumer Behavior in Beauty Industry Author Shubheecha Gorakh Nakhawa 1. Consumer Buying Behavior towards Cosmetic Products The study “Consumer Buying Behavior towards Cosmetic Products” examines the factors that influence how people in Pune, India choose and buy cosmetic products. Conducted with 200 respondents through a structured questionnaire, the research shows that younger consumers are the… Continue reading Consumer Behavior in Beauty Industry