A Survey on Consumer Preference for Major Bike Brands

Om Mane – 021331025635   Introduction The two-wheeler market plays a crucial role in India’s transportation system, especially for students, working professionals, and middle-income households. Motorcycles are preferred for their affordability, fuel efficiency, ease of maintenance, and suitability for daily commuting. With rising competition, consumers today have multiple bike brands offering different value propositions in terms of… Continue reading A Survey on Consumer Preference for Major Bike Brands