AUTHORYash Pagaria INTRODUCTION A study of soft drink preferences among students aims to understand the level of liking for different beverage brands and the factors influencing their choices. Soft drinks are widely consumed by students due to taste, brand popularity, easy availability, and affordability. Marketing strategies, peer influence, and brand loyalty further shape consumption behavior.… Continue reading A Survey-Based Comparison of Beverage Choices Among Students
Author: Yash Pagaria
Relationship of YES Bank Limited with the Nifty 50
Author: Yash Pagaria Introduction YES Bank Limited is a leading private sector bank in India, providing a wide range of financial services including retail banking, corporate banking, MSME financing, treasury operations, and digital banking solutions. Over the past few years, the bank has undergone major restructuring supported by regulatory intervention and capital infusion, which has… Continue reading Relationship of YES Bank Limited with the Nifty 50