Title: A Comparative Study on Emotional Attachment and Fan Loyalty Toward Selected IPL Teams Author: Sagar Chhapru Introduction: The Indian Premier League (IPL) has transformed cricket into a powerful platform for sports entertainment and brand engagement. Beyond the matches, each IPL team has evolved into a brand that evokes strong emotions, loyalty, and a sense… Continue reading A Comparative Study on Emotional Attachment and Fan Loyalty Toward Selected IPL Teams
Author: Sagar Chhapru
Relationship of Saregama India Limited with Nifty50.
Title: Relationship of Saregama India Limited with Nifty50. Author: Sagar Anil Chhapru Introduction: Saregama India Ltd is one of India’s oldest and most influential music and entertainment companies, known historically as the country’s first music label and a pioneer in recorded Indian music. Over more than a century, it has evolved from a… Continue reading Relationship of Saregama India Limited with Nifty50.