Relation of Asian Paints Limited with Nifty50 Author: Ayush Meshram Roll n. 100 Introduction Asian Paints Limited is India’s leading paint manufacturer and a major player in the global coatings industry. Founded in 1942, the company has expanded its operations across multiple international markets. It specializes in decorative paints, industrial coatings, home improvement solutions, and… Continue reading Relationship of Nifty with Asian Paints Ltd
Author: Ayush Meshram
The Impact of Word-of-Mouth Marketing on Brand Loyalty
The Impact of Word-of-Mouth Marketing on Brand Loyalty Author: Ayush Meshram Introduction Word-of-Mouth (WOM) marketing, including both traditional in-person interactions and electronic platforms (eWOM), significantly influences consumer decision-making processes. It serves as a crucial tool for marketers aiming to establish and maintain strong brand loyalty. The effectiveness of WOM is contingent upon various factors,… Continue reading The Impact of Word-of-Mouth Marketing on Brand Loyalty