Relationship of Voltas Limited with Nifty50 Author: Vishal Bharat Shinde Introduction: Voltas Ltd., a part of the renowned Tata Group, is a leading Indian multinational company founded in 1954. Specializing in air conditioning, refrigeration, and engineering solutions, Voltas is known for its wide range of products, including residential and commercial air conditioners, coolers,… Continue reading Relationship of Voltas Limited with Nifty50
Author: Vishal Shinde
The Effectiveness of Digital Marketing on Consumer Behaviour
The Effectiveness of Digital Marketing on Consumer Behaviour Author: Vishal Shinde MMS-FY-B-122 1. The Evolution of Digital Advertising: Is It Still Effective? (Luigi & Simona, 2010) studies with increasing ad blockers, stricter privacy laws, and changing consumer behaviour, the effectiveness of traditional digital advertising is being questioned. This study examines whether traditional forms of… Continue reading The Effectiveness of Digital Marketing on Consumer Behaviour