Relationship of Nifty 50 with Marico Limited

 Relationship of Nifty 50 with Marico Limited   Author– Mansi Kanojia    Introduction – One of the top consumer products firms in India, Marico Limited is active in the international beauty and wellness markets. Marico, which has its main office in Mumbai, has operations in more than 25 nations in developing Asian and African markets.… Continue reading Relationship of Nifty 50 with Marico Limited

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Green Marketing and its relation to Consumer purchasing Behavior

Title: Green Marketing and its Relation to Consumer Purchasing Behavior   Author’s name: Mansi Kanojia     Introduction to Green Marketing   Kemper and Ballantine (2019) delved into the globally recognized concept of Green marketing also known as sustainability marketing. It aims to follow the three methods for its sustenance which are Auxiliary sustainability marketing… Continue reading Green Marketing and its relation to Consumer purchasing Behavior

Green Marketing and its relation to Consumer purchasing Behavior

Title: Green Marketing and its Relation to Consumer Purchasing Behavior Author’s name: Mansi Kanojia   Introduction to Green Marketing Kemper and Ballantine (2019) delved into the globally recognized concept of Green marketing also known as sustainability marketing. It aims to follow the three methods for its sustenance which are Auxiliary sustainability marketing (involved in the… Continue reading Green Marketing and its relation to Consumer purchasing Behavior