Title: Relationship between Voltas with Nifty50. Author: Vaibhav Ghane Introduction: – Voltas Limited established in 1954 is a listed public company and part of the leading Indian multinational Tata group which has operations in over 100 countries across 6 continents and has more than a million employees. We are a Trusted brand well known for… Continue reading Relationship between Voltas with Nifty50.
Author: Vaibhav Ghane
Marketing Management
Topic: Marketing Management Author: Vaibhav Ghane What drives acquirers’ myopic marketing management? BOO, C. et al.(2022)This study examines the impact of immediate stock market reactions to merger announcements on the strategic decisions of acquiring firm managers, particularly in terms of marketing investments. While prior literature has focused on the long-term effects of marketing strategies… Continue reading Marketing Management