BUSINESS IN DIGITAL ERA Author:-YASHSALUNKHEStream:- MMSRoll No:- 52Kohinoor Business School Abstract:-The objective of this research is to study business model transformation in the digital era. The target group is a group of 557 Gen Y (Generation Y) who are not over 41 years old and Gen Z (Generation Z) who were born between 1997 and… Continue reading BUSINESS INDIGITAL ERA