{"id":25391,"date":"2026-04-09T17:17:48","date_gmt":"2026-04-09T11:47:48","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=25391"},"modified":"2026-04-09T17:17:48","modified_gmt":"2026-04-09T11:47:48","slug":"one-way-anova-calculation-of-4-luxury-hotels","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=25391","title":{"rendered":"One-Way ANOVA, Calculation of 4 Luxury Hotels"},"content":{"rendered":"

Author-<\/span>YASH BHALERAO (56)<\/span><\/p>\n

INTRODUCTION<\/span><\/p>\n

When we talk about the heavyweights of Indian hospitality, names like The Oberoi, Trident, The Leela, and JW Marriott are almost always the first to come up. These brands\u00a0<\/span>aren’t<\/span>just places to stay; they represent the “best of the best” in a country that takes the “Guest is God” philosophy very seriously. You have the Oberoi and Trident duo, which are famous for that polished, world-class service where everything feels effortless. Then there\u2019s The Leela, which is all about that grand, palace-style opulence that makes you feel like royalty. On the other hand, JW Marriott brings that slick, global energy that perfectly balances high-end luxury with modern, business-class efficiency. Together, these four icons define the standard for what it means to experience true luxury in India today.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

OBJECTIVE\u00a0<\/span>\u2013<\/span>\u00a0<\/span><\/span>To Compare 4 luxury\u00a0<\/span><\/span>hotels\u00a0<\/span><\/span>by the way of<\/span><\/span>One Way ANOVA<\/span><\/span>.<\/span><\/span><\/p>\n

\u00a0<\/span><\/p>\n

LITERATURE REVIEW\u00a0<\/span><\/p>\n

Green Fatigue<\/span><\/p>\n

While hotels expect guests to value sustainability initiatives, recent findings suggest that “green\u00a0<\/span>signalling<\/span>” can trigger psychological reactance if perceived primarily as a cost-saving measure (Kim et al., 2025). High-end\u00a0<\/span>travellers<\/span>\u00a0often experience a sense of entitlement that conflicts with resource conservation requests, leading to lower overall brand advocacy (Kim et al., 2025). This suggests that luxury hotels must carefully balance environmental goals with the guest’s desire for indulgence to avoid the phenomenon of “eco-fatigue” (Kim et al., 2025)<\/span><\/p>\n

The Human Premium<\/span><\/p>\n

Despite the operational efficiency of automation, guests in luxury tiers report significant “dehumanization discomfort” when interacting exclusively with service robots (Chen & Zhao, 2025). The study highlights that while tech-savvy users may enjoy the initial novelty, a lack of authentic emotional\u00a0<\/span>labor<\/span>\u00a0significantly reduces the perceived prestige of the stay (Chen & Zhao, 2025). Ultimately, robots are viewed as functional tools rather than luxury facilitators, creating a “value gap” in high-cost accommodations (Chen & Zhao, 2025).<\/span><\/p>\n

DATA COLLECTION\u00a0<\/span><\/p>\n

Students of our Batch were requested to grade the following\u00a0<\/span>LUXURY<\/span>\u00a0Hotels:\u00a0<\/span>The\u00a0<\/span>Trident<\/span>,<\/span>\u00a0<\/span>The Oberoi<\/span>,<\/span>\u00a0<\/span>The Leela<\/span>,<\/span>\u00a0<\/span>JW Marriott<\/span>\u00a0<\/span>on\u00a0<\/span>a<\/span>\u00a0scale of 1-10<\/span>. The Google Form was circulated in class,\u00a0<\/span>and\u00a0<\/span>a one-way<\/span>\u00a0ANOVA was calculated.<\/span><\/p>\n

DATA ANALYSIS<\/span><\/p>\n

H0:<\/span>\u00a0<\/span>The\u00a0<\/span>Triden<\/span>=<\/span>\u00a0<\/span>The Oberoi<\/span>=<\/span>\u00a0<\/span>The Leela<\/span>=<\/span>\u00a0<\/span>JW Marriott<\/span><\/p>\n

H<\/span>1:Any<\/span>\u00a0one of them is different\u00a0<\/span><\/p>\n

Mean Square Between (MS):<\/span>\u00a0<\/span>6.72<\/span>,\u00a0<\/span>Mean Square Within (MS):\u00a0<\/span>0.12<\/span>, P-value:\u00a0<\/span>0.<\/span>00<\/span>,<\/span>(<\/span>F<\/span>\u00a0<\/span>crit): 2.6<\/span>9<\/span><\/p>\n\n\n\n\n\n\n\n\n
\n
\n

ANOVA<\/span><\/p>\n<\/div>\n<\/td>\n

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\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

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\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

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\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

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\n

\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

\n
\n

\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

\n
\n

\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

\n
\n

Source of Variation<\/span><\/p>\n<\/div>\n<\/td>\n

\n
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SS<\/span><\/p>\n<\/div>\n<\/td>\n

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\n

df<\/span><\/p>\n<\/div>\n<\/td>\n

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MS<\/span><\/p>\n<\/div>\n<\/td>\n

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F<\/span><\/p>\n<\/div>\n<\/td>\n

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P-value<\/span><\/p>\n<\/div>\n<\/td>\n

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F crit<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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\n

Between Groups<\/span><\/p>\n<\/div>\n<\/td>\n

\n
\n

20.16<\/span><\/p>\n<\/div>\n<\/td>\n

\n
\n

3.00<\/span><\/p>\n<\/div>\n<\/td>\n

\n
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6.72<\/span><\/p>\n<\/div>\n<\/td>\n

\n
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54.85<\/span><\/p>\n<\/div>\n<\/td>\n

\n
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0.00<\/span><\/p>\n<\/div>\n<\/td>\n

\n
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2.69<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

\n
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Within Groups<\/span><\/p>\n<\/div>\n<\/td>\n

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13.72<\/span><\/p>\n<\/div>\n<\/td>\n

\n
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112.00<\/span><\/p>\n<\/div>\n<\/td>\n

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0.12<\/span><\/p>\n<\/div>\n<\/td>\n

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\n

\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

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\n

\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

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\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

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\n

\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

\n
\n

\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

\n
\n

\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

\n
\n

\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

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\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

\n
\n

\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

\n
\n

Total<\/span><\/p>\n<\/div>\n<\/td>\n

\n
\n

33.89<\/span><\/p>\n<\/div>\n<\/td>\n

\n
\n

115.00<\/span><\/p>\n<\/div>\n<\/td>\n

\n
\n

\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

\n
\n

\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

\n
\n

\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n

\n
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\u00a0<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/span><\/p>\n

Conclusion\u00a0<\/span><\/p>\n

The p-value of\u00a0<\/span><\/span>0.<\/span><\/span>00<\/span><\/span>\u00a0is\u00a0<\/span><\/span>less<\/span><\/span>\u00a0than the significance level of\u00a0<\/span><\/span>0.05<\/span><\/span>; which means\u00a0<\/span><\/span>any one of them is different\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

REFERENCE\u00a0<\/span><\/p>\n

Kim, S., Lee, H., & Park, J. (2025). The Sustainability Paradox: Guest Reactance to Green\u00a0<\/span>Signaling<\/span>\u00a0in Luxury Hotels.\u00a0<\/span>Journal of Hospitality & Tourism Research<\/span>, 49(2), 215\u2013234. SAGE.<\/span><\/p>\n

Chen, Y., & Zhao, M. (2025). The Human Premium: Dehumanization and Value Perception in Robotic Hotel Service.\u00a0<\/span>International Journal of Hospitality Management<\/span>, 124, Article 103562. Elsevier.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Author-YASH BHALERAO (56) INTRODUCTION When we talk about the heavyweights of Indian hospitality, names like The Oberoi, Trident, The Leela, and JW Marriott are almost always the first to come up. These brands\u00a0aren’tjust places to stay; they represent the “best of the best” in a country that takes the “Guest is God” philosophy very seriously.… Continue reading One-Way ANOVA, Calculation of 4 Luxury Hotels<\/span><\/a><\/p>\n","protected":false},"author":140205,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25391","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/140205"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25391"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25391\/revisions"}],"predecessor-version":[{"id":25392,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25391\/revisions\/25392"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25391"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}