{"id":25248,"date":"2026-03-28T22:13:05","date_gmt":"2026-03-28T16:43:05","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=25248"},"modified":"2026-03-28T22:13:05","modified_gmt":"2026-03-28T16:43:05","slug":"a-comparative-study-towards-packaged-fruit-drinks","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=25248","title":{"rendered":"A Comparative Study Towards Packaged Fruit Drinks"},"content":{"rendered":"

Title: A Comparative Study Towards Packaged Fruit Drinks<\/span><\/p>\n

Author: Riddhi Y. Tawade<\/span><\/p>\n

Introduction:<\/span><\/b><\/p>\n

Consumer preferences for packaged fruit drinks have gained significant importance in today world, where convenience and taste play a key role in purchase decisions. Individuals often choose beverages based on factors such as flavor, brand image, nutritional value, packaging, and price. Popular brands like Frooti<\/span>, Paper Boat<\/span>, B Natural<\/span>, and Tropicana<\/span> have established a strong presence in the market, offering a variety of fruit-based beverages to cater to diverse consumer tastes.<\/p>\n

The study aims to analyses and compare consumer preferences for these four packaged fruit drink brands based on ratings collected from respondents on a scale of 1 to 10.<\/p>\n

To evaluate a statistical method known as one-way ANOVA (Analysis of Variance) is applied. This technique allows comparison of multiple groups and helps in identifying whether any variation exists in consumer preferences toward these packaged fruit drinks.<\/p>\n

Objective:<\/span><\/b><\/p>\n

To identify which packaged fruit drink brand is most preferred among respondents<\/span>.<\/b><\/p>\n

Literature Review:<\/span><\/b><\/p>\n

Research on consumer perception of juices by W\u0142odarska et al. (2019) indicated that both intrinsic factors (taste, aroma, quality) and extrinsic factors (packaging, brand name, and label information) significantly affect consumer preferences. The study also found that packaging and labeling create strong expectations regarding taste and quality, influencing purchase decisions even before consumption.<\/span><\/b><\/p>\n

Douglas C. Montgomery<\/span><\/span> (2017) explains that One-Way ANOVA is used when there is a single independent variable (factor) with multiple levels and one dependent variable. The technique tests the null hypothesis that all group means are equal against the alternative hypothesis that at least one mean differs.<\/span><\/b><\/p>\n

Data Collection:<\/span><\/b><\/p>\n

Primary data was collected through a structured survey of 30 respondents regarding their preference towards the packaged fruit drinks. The brands selected were Paper boat, Tropicana, B Natural and Frooti. Respondents rated their preferences on a scale of 1 to 10, and the data was analyzed using One Way Anova.<\/span><\/p>\n

Data Analysis:<\/span><\/b><\/p>\n

Hypothesis:<\/span><\/p>\n

H0: Paper Boat = Tropicana = B Natural = Frooti<\/span><\/p>\n

H1: Anyone of them is different.<\/span><\/p>\n

\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n\n
\n

SUMMARY<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Groups<\/span><\/i><\/p>\n<\/td>\n

\n

Count<\/span><\/i><\/p>\n<\/td>\n

\n

Sum<\/span><\/i><\/p>\n<\/td>\n

\n

Average<\/span><\/i><\/p>\n<\/td>\n

\n

Variance<\/span><\/i><\/p>\n<\/td>\n<\/tr>\n

\n

Paper Boat<\/span><\/p>\n<\/td>\n

\n

30<\/span><\/p>\n<\/td>\n

\n

233<\/span><\/p>\n<\/td>\n

\n

7.77<\/span><\/p>\n<\/td>\n

\n

3.01<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Tropicana<\/span><\/p>\n<\/td>\n

\n

30<\/span><\/p>\n<\/td>\n

\n

242<\/span><\/p>\n<\/td>\n

\n

8.07<\/span><\/p>\n<\/td>\n

\n

3.51<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

B Natural<\/span><\/p>\n<\/td>\n

\n

30<\/span><\/p>\n<\/td>\n

\n

214<\/span><\/p>\n<\/td>\n

\n

7.13<\/span><\/p>\n<\/td>\n

\n

4.19<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Frooti<\/span><\/p>\n<\/td>\n

\n

30<\/span><\/p>\n<\/td>\n

\n

255<\/span><\/p>\n<\/td>\n

\n

8.50<\/span><\/p>\n<\/td>\n

\n

2.19<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/span><\/b><\/p>\n\n\n\n\n\n\n\n
\n

ANOVA<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Source of Variation<\/span><\/p>\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

SS<\/span><\/p>\n<\/td>\n

\n

df<\/span><\/p>\n<\/td>\n

\n

MS<\/span><\/p>\n<\/td>\n

\n

F<\/span><\/p>\n<\/td>\n

\n

P-value<\/span><\/p>\n<\/td>\n

\n

F-crit<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Between Groups<\/span><\/p>\n<\/td>\n

\n

29.67<\/span><\/p>\n<\/td>\n

\n

3<\/span><\/p>\n<\/td>\n

\n

9.89<\/span><\/p>\n<\/td>\n

\n

3.07<\/span><\/p>\n<\/td>\n

\n

0.03<\/span><\/p>\n<\/td>\n

\n

2.68<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Within Groups<\/span><\/p>\n<\/td>\n

\n

374.20<\/span><\/p>\n<\/td>\n

\n

116<\/span><\/p>\n<\/td>\n

\n

3.23<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Total<\/span><\/p>\n<\/td>\n

\n

403.87<\/span><\/p>\n<\/td>\n

\n

119<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/span><\/b><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>F = 3.07<\/span><\/b><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>F critical = 2.68<\/span><\/b><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>P value = 0.03<\/span><\/b><\/p>\n

Conclusion:<\/span><\/b><\/p>\n

As P value is =0.03 which is less than 0.05, accept H1 meaning anyone of them is different.<\/span><\/p>\n

References:<\/span><\/b><\/p>\n

W\u0142odarska, K., Pawlak-Lema\u0144ska, K., G\u00f3recki, T., & Sikorska, E. (2019). Factors Influencing Consumers\u2019 Perceptions of Food: A Study of Apple Juice Using Sensory and Visual Attention Methods.\u00a0<\/span>Foods<\/span><\/em>,\u00a0<\/span>8<\/span><\/em>(11), 545. https:\/\/doi.org\/10.3390\/foods8110545<\/a><\/span><\/b><\/p>\n

Douglas C. Montgomery<\/span> (2017). Design and Analysis of Experiments<\/span><\/em> (9th ed.). John Wiley & Sons.<\/b><\/p>\n

\u00a0<\/span><\/b><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Title: A Comparative Study Towards Packaged Fruit Drinks Author: Riddhi Y. Tawade Introduction: Consumer preferences for packaged fruit drinks have gained significant importance in today world, where convenience and taste play a key role in purchase decisions. Individuals often choose beverages based on factors such as flavor, brand image, nutritional value, packaging, and price. Popular… Continue reading A Comparative Study Towards Packaged Fruit Drinks<\/span><\/a><\/p>\n","protected":false},"author":140093,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25248","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/140093"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25248"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25248\/revisions"}],"predecessor-version":[{"id":25249,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25248\/revisions\/25249"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25248"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}