{"id":25164,"date":"2026-03-28T20:52:51","date_gmt":"2026-03-28T15:22:51","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=25164"},"modified":"2026-03-28T20:52:51","modified_gmt":"2026-03-28T15:22:51","slug":"survey-on-preference-of-people-towards-mobile-brands","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=25164","title":{"rendered":"Survey On Preference Of People Towards Mobile Brands"},"content":{"rendered":"

<\/a>TITLE<\/span><\/b>:<\/span><\/b><\/span> Survey On Preference Of People Towards Mobile Brands<\/span><\/span><\/p>\n

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AUTHOR: <\/span><\/b><\/span>Bhakti Arun Mumbarkar<\/span><\/span><\/p>\n

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INTRODUCTION: <\/span><\/b><\/span><\/p>\n

In today\u2019s digital era, smartphones have become an essential part of everyday life, leading to intense competition among brands such as Apple Inc., Samsung Electronics, Xiaomi, and OnePlus. Consumer preference for these mobile brands is influenced by various factors including brand image, price, features, quality, and marketing strategies. While some consumers prefer Apple for its premium design and ecosystem, others choose Samsung for its innovation and wide range of options, Xiaomi for affordability and value for money, and OnePlus for performance and user experience. Understanding these preferences helps companies design better products and marketing strategies to meet customer expectations and gain competitive advantage.<\/span><\/span><\/p>\n

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OBJECTIVE: <\/span><\/b><\/span>To compare 4 Famous Mobile Brands by the way of ANOVA<\/span><\/span><\/p>\n

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LITERATURE REVIEW:<\/span><\/b><\/span><\/p>\n

1. Brand Loyalty Study<\/span><\/b><\/span><\/p>\n

The study shows that brand loyalty is the key factor influencing smartphone purchases (Ahmed et al., 2019). Consumers prefer brands like Apple due to strong brand image, while Samsung attracts more users because of product variety. It also highlights that social influence and perceived quality affect preferences more than price (Ahmed et al., 2019).<\/span><\/span><\/p>\n

\u00a0<\/span>2. Brand Preference Study<\/span><\/b><\/span><\/p>\n

This study explains that brand image, advertising, features, and price satisfaction drive smartphone choice (Sari & Hidayat, 2023). Consumers prefer brands like Apple, Samsung, and Xiaomi due to both functional benefits and emotional connection. It also shows that marketing and brand perception strongly influence buying decisions (Sari & Hidayat, 2023).<\/span><\/span><\/p>\n

DATA COLLECTION:<\/span><\/b><\/span><\/p>\n

Students of our Batch were requested to grade the following MOBILE BRANDS Companies: Apple, Samsung, Xiaomi, and OnePluse on a scale of 1-10. The Google Form was circulated in class, and a one-way ANOVA was calculated.<\/span><\/span><\/p>\n

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DATA ANALYSIS:<\/span><\/b><\/span><\/p>\n

H0: <\/span><\/span>Apple=Samsung=Xiomi=OnePluse<\/span><\/span><\/p>\n

H1:Any one of them is different.<\/span><\/span><\/p>\n

Mean Square Between (MS): 30.679
Mean Square Within (MS): 3.993
P-value: 0.000113
(df): (3, 100)
F crit: 2.696<\/span><\/span><\/p>\n\n\n\n\n\n\n\n\n
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ANOVA<\/span><\/p>\n<\/td>\n

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Source of Variation<\/span><\/p>\n<\/td>\n

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SS<\/span><\/p>\n<\/td>\n

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df<\/span><\/p>\n<\/td>\n

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MS<\/span><\/p>\n<\/td>\n

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F<\/span><\/p>\n<\/td>\n

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P-value<\/span><\/p>\n<\/td>\n

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F crit<\/span><\/p>\n<\/td>\n<\/tr>\n

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Between Groups<\/span><\/p>\n<\/td>\n

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92.03846154<\/span><\/p>\n<\/td>\n

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3<\/span><\/p>\n<\/td>\n

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30.67948718<\/span><\/p>\n<\/td>\n

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7.683169588<\/span><\/p>\n<\/td>\n

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0.000113475<\/span><\/p>\n<\/td>\n

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2.695534255<\/span><\/p>\n<\/td>\n<\/tr>\n

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Within Groups<\/span><\/p>\n<\/td>\n

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399.3076923<\/span><\/p>\n<\/td>\n

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100<\/span><\/p>\n<\/td>\n

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3.993076923<\/span><\/p>\n<\/td>\n

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Total<\/span><\/p>\n<\/td>\n

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491.3461538<\/span><\/p>\n<\/td>\n

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103<\/span><\/p>\n<\/td>\n

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<\/span><\/span>\u00a0<\/span>LINK Excel.SheetBinaryMacroEnabled.12
\n"C:\\Users\\HP\\Downloads\\Survay On Preferences Of People Towards Mobile
\nBrands.csv" "Survay On Preferences Of People!R24C6:R29C12" a f
\n5 h\u00a0 <\/span>* MERGEFORMAT <\/span><\/span><\/span><\/span>CONCLUSION:<\/span><\/b><\/span><\/p>\n

The p-value of 0.000113 is less than the significance level of 0.05; which means at least one group mean is different.<\/span><\/span><\/p>\n

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REFERRENCE:<\/span><\/b><\/span><\/p>\n

Ahmed, S., Moosavi, Z., & Fakhr, A. (2019). Smartphone preferences and brand loyalty: A discrete choice model. Journal of Retailing and Consumer Services, 50, 212\u2013220.<\/span><\/span><\/p>\n

Sari, D., & Hidayat, R. (2023). Brand preference of smartphone. Indonesian Business Review, 6(1), 45\u201352.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TITLE: Survey On Preference Of People Towards Mobile Brands \u00a0 AUTHOR: Bhakti Arun Mumbarkar \u00a0 INTRODUCTION: In today\u2019s digital era, smartphones have become an essential part of everyday life, leading to intense competition among brands such as Apple Inc., Samsung Electronics, Xiaomi, and OnePlus. Consumer preference for these mobile brands is influenced by various factors… Continue reading Survey On Preference Of People Towards Mobile Brands<\/span><\/a><\/p>\n","protected":false},"author":140134,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25164","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/140134"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25164"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25164\/revisions"}],"predecessor-version":[{"id":25165,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25164\/revisions\/25165"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25164"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}