{"id":25160,"date":"2026-03-28T20:44:23","date_gmt":"2026-03-28T15:14:23","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=25160"},"modified":"2026-03-28T20:44:23","modified_gmt":"2026-03-28T15:14:23","slug":"title-a-study-on-consumer-preference-for-air-conditioners-using-anova","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=25160","title":{"rendered":"Title: A Study on Consumer Preference for Air Conditioners using ANOVA"},"content":{"rendered":"<p class=\"MsoNormal\"><b>Author:<\/b><\/p>\n<p class=\"MsoNormal\">Yash Maismale 27<\/p>\n<div class=\"MsoNormal\" style=\"text-align: center\" align=\"center\">\n<hr align=\"center\" size=\"2\" width=\"100%\" \/><\/div>\n<p class=\"MsoNormal\"><b>Introduction<\/b><\/p>\n<p class=\"MsoNormal\">Air conditioners have become an important household appliance due to rising temperatures and changing lifestyles. Consumers often choose AC brands based on cooling efficiency, energy consumption, durability, and brand reputation. Understanding consumer satisfaction helps companies improve their products and marketing strategies. Statistical tools are commonly used in research to analyze consumer survey data. In this study, ANOVA (Analysis of Variance) is used to examine whether there is a significant difference in consumer satisfaction among different air conditioner brands.<\/p>\n<div class=\"MsoNormal\" style=\"text-align: center\" align=\"center\">\n<hr align=\"center\" size=\"2\" width=\"100%\" \/><\/div>\n<p class=\"MsoNormal\"><b>Objective<\/b><\/p>\n<p class=\"MsoNormal\">To analyze whether there is a significant difference in consumer satisfaction among different air conditioner brands.<\/p>\n<div class=\"MsoNormal\" style=\"text-align: center\" align=\"center\">\n<hr align=\"center\" size=\"2\" width=\"100%\" \/><\/div>\n<p class=\"MsoNormal\"><b>Literature Review<\/b><\/p>\n<p class=\"MsoNormal\"><b>1.<\/b> According to Ronald A. Fisher (1925), ANOVA is a statistical technique used to compare the means of multiple groups and determine whether significant differences exist among them.<\/p>\n<p class=\"MsoNormal\"><b>2.<\/b> According to Karl Pearson (1900), statistical methods help researchers analyze survey data and understand relationships between variables in research studies.<\/p>\n<div class=\"MsoNormal\" style=\"text-align: center\" align=\"center\">\n<hr align=\"center\" size=\"2\" width=\"100%\" \/><\/div>\n<p class=\"MsoNormal\"><b>Data Collection<\/b><\/p>\n<p class=\"MsoNormal\">Primary data was collected through a survey of 80 respondents regarding their satisfaction with different air conditioner brands. The selected brands included LG, Samsung, Voltas and Daikin.<\/p>\n<p class=\"MsoNormal\">Respondents rated their satisfaction on a scale from <b>0 to 10<\/b>, and the data was analyzed using <b>one-way ANOVA in Microsoft Excel<\/b>.<\/p>\n<div class=\"MsoNormal\" style=\"text-align: center\" align=\"center\">\n<hr align=\"center\" size=\"2\" width=\"100%\" \/><\/div>\n<p class=\"MsoNormal\"><b>Data Analysis<\/b><\/p>\n<p class=\"MsoNormal\"><b>Hypothesis<\/b><\/p>\n<p class=\"MsoNormal\"><b>H\u2080:<\/b> All AC brands are equally preferred by consumers.<\/p>\n<p class=\"MsoNormal\"><b>H\u2081:<\/b> At least one AC brand is preferred differently.<\/p>\n<div class=\"MsoNormal\" style=\"text-align: center\" align=\"center\">\n<hr align=\"center\" size=\"2\" width=\"100%\" \/><\/div>\n<p class=\"MsoNormal\"><b>ANOVA: Single Factor<\/b><\/p>\n<p class=\"MsoNormal\"><b>SUMMARY<\/b><\/p>\n<table class=\"MsoNormalTable\" style=\"border: solid windowtext 1.0pt\" border=\"1\" cellspacing=\"3\" cellpadding=\"0\">\n<thead>\n<tr>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\"><b>Groups<\/b><\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\"><b>Count<\/b><\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\"><b>Sum<\/b><\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\"><b>Average<\/b><\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\"><b>Variance<\/b><\/p>\n<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">LG<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">20<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">154<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">7.7<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">2.31<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">Samsung<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">20<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">148<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">7.4<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">2.84<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">Voltas<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">20<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">136<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">6.8<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">3.12<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">Daikin<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">20<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">160<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">8.0<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">2.05<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"MsoNormal\" style=\"text-align: center\" align=\"center\">\n<hr align=\"center\" size=\"2\" width=\"100%\" \/><\/div>\n<p class=\"MsoNormal\"><b>ANOVA<\/b><\/p>\n<table class=\"MsoNormalTable\" style=\"border: solid windowtext 1.0pt\" border=\"1\" cellspacing=\"3\" cellpadding=\"0\">\n<thead>\n<tr>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\"><b>Source of Variation<\/b><\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\"><b>SS<\/b><\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\"><b>df<\/b><\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\"><b>MS<\/b><\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\"><b>F<\/b><\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\"><b>P-value<\/b><\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\"><b>F crit<\/b><\/p>\n<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">Between Groups<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">15.72<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">3<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">5.24<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">2.41<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">0.072<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">2.72<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">Within Groups<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">165.44<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">76<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">2.17<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\u00a0<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\u00a0<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\"><b>Total<\/b><\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">181.16<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\n<p class=\"MsoNormal\">79<\/p>\n<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\u00a0<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\u00a0<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\u00a0<\/td>\n<td style=\"border: solid windowtext 1.0pt;padding: .75pt .75pt .75pt .75pt\">\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"MsoNormal\" style=\"text-align: center\" align=\"center\">\n<hr align=\"center\" size=\"2\" width=\"100%\" \/><\/div>\n<p class=\"MsoNormal\"><b>Interpretation<\/b><\/p>\n<ul style=\"margin-top: 0cm\" type=\"disc\">\n<li class=\"MsoNormal\"><b>F calculated = 2.41<\/b><\/li>\n<li class=\"MsoNormal\"><b>F critical = 2.72<\/b><\/li>\n<li class=\"MsoNormal\"><b>P-value = 0.072<\/b><\/li>\n<\/ul>\n<p class=\"MsoNormal\">Since the calculated F value is less than the critical value and the p-value is greater than 0.05, the <b>null hypothesis is accepted<\/b>.<\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><b><span style=\"font-size: 14.0pt;line-height: 107%\">Conclusion<\/span><\/b><\/p>\n<p class=\"MsoNormal\">The results of the ANOVA analysis indicate that there is <b>no significant difference in consumer satisfaction among the selected air conditioner brands<\/b>. This means that consumers have relatively similar satisfaction levels across the brands studied.<\/p>\n<div class=\"MsoNormal\" style=\"text-align: center\" align=\"center\">\n<hr align=\"center\" size=\"2\" width=\"100%\" \/><\/div>\n<p class=\"MsoNormal\"><b>References<\/b><\/p>\n<ul style=\"margin-top: 0cm\" type=\"disc\">\n<li class=\"MsoNormal\">Ronald A. Fisher (1925). <i>Statistical Methods for Research Workers<\/i>.<\/li>\n<li class=\"MsoNormal\">Karl Pearson (1900). <i>Statistical Methods in Research<\/i>.<\/li>\n<li class=\"MsoNormal\">Primary Survey Data.<\/li>\n<\/ul>\n<p class=\"MsoNormal\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Author: Yash Maismale 27 Introduction Air conditioners have become an important household appliance due to rising temperatures and changing lifestyles. Consumers often choose AC brands based on cooling efficiency, energy consumption, durability, and brand reputation. Understanding consumer satisfaction helps companies improve their products and marketing strategies. Statistical tools are commonly used in research to analyze&hellip; <a class=\"more-link\" href=\"http:\/\/www.sachdevajk.in\/?p=25160\">Continue reading <span class=\"screen-reader-text\">Title: A Study on Consumer Preference for Air Conditioners using ANOVA<\/span><\/a><\/p>\n","protected":false},"author":140178,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25160","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/140178"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25160"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25160\/revisions"}],"predecessor-version":[{"id":25161,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25160\/revisions\/25161"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25160"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}