{"id":25148,"date":"2026-03-28T20:30:00","date_gmt":"2026-03-28T15:00:00","guid":{"rendered":"https:\/\/www.sachdevajk.in\/?p=25148"},"modified":"2026-03-28T20:30:00","modified_gmt":"2026-03-28T15:00:00","slug":"one-way-anova-rating-analysis-of-four-popular-indian-car-brands","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=25148","title":{"rendered":"One-Way ANOVA, Rating Analysis of Four Popular Indian Car Brands"},"content":{"rendered":"

Title – One-Way ANOVA, Rating Analysis of Four Popular Indian Car Brands<\/span><\/b><\/p>\n

Author – YASH DESHMUKH (08)<\/span><\/b><\/p>\n

Introduction<\/span><\/b><\/p>\n

The Indian automobile market has emerged as one of the fastest-growing and most competitive automotive ecosystems in the world. Four brands have consistently dominated consumer preference in the mass-market and mid-premium SUV segment: Tata Nexon disrupted the compact SUV space with bold design and India’s first five-star Global NCAP safety rating; Mahindra Scorpio commands fierce loyalty through its muscular build and aspirational status; Hyundai Creta established itself as the segment bestseller through premium interiors and a wide service network; and Maruti Suzuki Grand Vitara brings the trust of India’s most dominant carmaker, augmented by a strong hybrid powertrain option.<\/span><\/p>\n

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Objective <\/span><\/b>\u2013<\/span><\/b> To compare 4 Indian car brands by way of One-Way ANOVA.<\/span><\/p>\n

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Literature Review<\/span><\/b><\/p>\n

Brand Perception Shapes Purchase Intent<\/span><\/b><\/p>\n

Indian consumers increasingly evaluate car brands based on perceived quality, safety, and value rather than price alone, as shown by rising SUV demand across income segments (Kapoor & Singh, 2023). The study finds that Tata and Hyundai score significantly higher on safety perception following high-profile NCAP ratings, while Mahindra leads on ruggedness and aspirational appeal (Kapoor & Singh, 2023). These perceptual differences directly influence purchase intent, suggesting that brand image is a stronger driver of consumer choice than product specifications alone in the Indian market (Kapoor & Singh, 2023).<\/span><\/p>\n

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Feature-Value Ratio Drives SUV Preference<\/span><\/b><\/p>\n

The study investigates the key purchase criteria among Indian mid-segment SUV buyers and finds that the feature-to-price ratio is the dominant decision factor, outweighing brand loyalty and after-sales service (Mehta & Rao, 2024). Hyundai Creta and Maruti Suzuki Grand Vitara score highest on perceived value, while Mahindra Scorpio leads on performance credibility in semi-urban and rural markets (Mehta & Rao, 2024). The results indicate that no single brand commands a decisive consumer advantage across all criteria, pointing to a highly competitive and relatively undifferentiated mid-segment landscape (Mehta & Rao, 2024).<\/span><\/p>\n

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Data collection<\/span><\/b><\/p>\n

Students of our Batch were requested to grade the following Indian Car Companies: Tata Nexon, Mahindra Scorpio, Hyundai Creta, and Maruti Suzuki Grand Vitara on a scale of 1-10. The Google Form was circulated in class, and a one-way ANOVA was calculated.<\/span><\/p>\n

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Data analysis<\/span><\/b><\/p>\n

H0: Tata Nexon = Mahindra Scorpio = Hyundai Creta = Maruti Suzuki Grand Vitara<\/span><\/p>\n

H1: Any one of them is different<\/span><\/p>\n

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Mean Square Between (MS): 3.697, Mean Square Within (MS): 3.233, P-value: 0.3346, (df): (3, 116) (Between Groups, Within Groups), (F crit): 2.6828<\/span><\/p>\n

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\n

Source of Variation<\/span><\/b><\/p>\n<\/td>\n

\n

Sum of Squares (SS)<\/span><\/b><\/p>\n<\/td>\n

\n

df<\/span><\/b><\/p>\n<\/td>\n

\n

Mean Square (MS)<\/span><\/b><\/p>\n<\/td>\n

\n

F-Statistic<\/span><\/b><\/p>\n<\/td>\n

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F-Critical (\u03b1 = 0.05)<\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

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Between Groups<\/span><\/b><\/p>\n<\/td>\n

\n

11.0917<\/span><\/p>\n<\/td>\n

\n

3<\/span><\/p>\n<\/td>\n

\n

3.6972<\/span><\/p>\n<\/td>\n

\n

1.1436<\/span><\/p>\n<\/td>\n

\n

2.6828<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Within Groups (Error)<\/span><\/b><\/p>\n<\/td>\n

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375.0333<\/span><\/p>\n<\/td>\n

\n

116<\/span><\/p>\n<\/td>\n

\n

3.2330<\/span><\/p>\n<\/td>\n

\n

—<\/span><\/p>\n<\/td>\n

\n

—<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Total<\/span><\/b><\/p>\n<\/td>\n

\n

386.1250<\/span><\/p>\n<\/td>\n

\n

119<\/span><\/p>\n<\/td>\n

\n

—<\/span><\/p>\n<\/td>\n

\n

—<\/span><\/p>\n<\/td>\n

\n

—<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Conclusion<\/span><\/b><\/p>\n

The p-value of 0.3346<\/b> is greater than the significance level of 0.05<\/b>, which means all brands are the same.<\/span><\/p>\n

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Reference<\/span><\/b><\/p>\n

Kapoor, R., & Singh, A. (2023). published in Journal of Indian Marketing, 14(2), pp. 45\u201362. Sage Publications.<\/span><\/p>\n

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Mehta, S., & Rao, P. (2024). published in Asian Journal of Consumer Research, 9(1), pp. 88\u2013104. Emerald Publishing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Title – One-Way ANOVA, Rating Analysis of Four Popular Indian Car Brands Author – YASH DESHMUKH (08) Introduction The Indian automobile market has emerged as one of the fastest-growing and most competitive automotive ecosystems in the world. Four brands have consistently dominated consumer preference in the mass-market and mid-premium SUV segment: Tata Nexon disrupted the… Continue reading One-Way ANOVA, Rating Analysis of Four Popular Indian Car Brands<\/span><\/a><\/p>\n","protected":false},"author":140109,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25148","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/140109"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25148"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25148\/revisions"}],"predecessor-version":[{"id":25149,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25148\/revisions\/25149"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25148"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}