{"id":25136,"date":"2026-03-28T19:26:42","date_gmt":"2026-03-28T13:56:42","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=25136"},"modified":"2026-03-28T19:26:42","modified_gmt":"2026-03-28T13:56:42","slug":"title-comparative-analysis-of-mid-range-smartphone-brand-preferences-author-priyam-mohan-kusundal-24","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=25136","title":{"rendered":"Title: Comparative Analysis of Mid-Range Smartphone Brand Preferences Author: Priyam Mohan Kusundal- 24"},"content":{"rendered":"

Introduction:<\/span><\/b><\/p>\n

This study aims to analyze consumer preferences and perceptions of leading mid-range smartphone brands such as OnePlus, Nothing, Redmi, and Samsung. These brands are widely recognized for their innovation, performance, and value for money in the mid-range segment. The research focuses on comparing their ratings based on a numerical scale from 1 to 10. The objective is to identify whether there are significant differences in consumer ratings among these brands. To achieve this, statistical analysis using ANOVA (Analysis of Variance) is applied. The findings will help understand brand positioning and customer perception in the competitive mid-range smartphone market.<\/span><\/p>\n

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Objective:<\/span><\/b><\/p>\n

To measure and compare the ratings of mid-range smartphone brands in order to identify differences in consumer preferences and overall brand perception.<\/span><\/p>\n

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Literature review:<\/span><\/b><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><\/b>Shang and plaikaew, (2025) say that Consumer preference and brand awareness significantly influence smartphone purchase intention, with price sensitivity strengthening this relationship. Factors like product quality and brand image play a crucial role in shaping consumer decisions in competitive markets.<\/span><\/b><\/p>\n

2.\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><\/b>Singh and Upadhyay,(2023) say that Smartphone brand preference is influenced by variables such as advertisement, brand image, price satisfaction, and product attributes. These factors collectively impact consumer buying behavior and determine overall brand perception in the market.<\/span><\/b><\/p>\n

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Data collection:<\/span><\/b><\/p>\n

The study aimed to compare the ratings of four smartphone brands\u2014OnePlus, Nothing, Redmi, and Samsung\u2014based on user feedback. A total of 144 ratings were collected through surveys, with each brand receiving 36 responses. Participants rated each smartphone on a scale, and these ratings were compiled to calculate the total sum, average score, and variance for each brand.<\/span><\/p>\n

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Data Analysis:<\/span><\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Anova: Single Factor<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n

SUMMARY<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n

Groups<\/span><\/p>\n<\/td>\n

\n

Count<\/span><\/p>\n<\/td>\n

\n

Sum<\/span><\/p>\n<\/td>\n

\n

Average<\/span><\/p>\n<\/td>\n

\n

Variance<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n

OnePlus <\/span><\/p>\n<\/td>\n

\n

36<\/span><\/p>\n<\/td>\n

\n

273<\/span><\/p>\n<\/td>\n

\n

7.58333333<\/span><\/p>\n<\/td>\n

\n

4.42142857<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n

Nothing<\/span><\/p>\n<\/td>\n

\n

36<\/span><\/p>\n<\/td>\n

\n

198<\/span><\/p>\n<\/td>\n

\n

5.5<\/span><\/p>\n<\/td>\n

\n

9.34285714<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n

Redmi<\/span><\/p>\n<\/td>\n

\n

36<\/span><\/p>\n<\/td>\n

\n

207<\/span><\/p>\n<\/td>\n

\n

5.75<\/span><\/p>\n<\/td>\n

\n

8.59285714<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n

Samsung<\/span><\/p>\n<\/td>\n

\n

36<\/span><\/p>\n<\/td>\n

\n

285<\/span><\/p>\n<\/td>\n

\n

7.91666667<\/span><\/p>\n<\/td>\n

\n

6.19285714<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n

ANOVA<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n

Source of Variation<\/span><\/i><\/p>\n<\/td>\n

\n

SS<\/span><\/i><\/p>\n<\/td>\n

\n

df<\/span><\/i><\/p>\n<\/td>\n

\n

MS<\/span><\/i><\/p>\n<\/td>\n

\n

F<\/span><\/i><\/p>\n<\/td>\n

\n

P-value<\/span><\/i><\/p>\n<\/td>\n

\n

F crit<\/span><\/i><\/p>\n<\/td>\n<\/tr>\n

\n

Between Groups<\/span><\/p>\n<\/td>\n

\n

165.6875<\/span><\/p>\n<\/td>\n

\n

3<\/span><\/p>\n<\/td>\n

\n

55.2291667<\/span><\/p>\n<\/td>\n

\n

7.73788675<\/span><\/p>\n<\/td>\n

\n

8.0764E-05<\/span><\/p>\n<\/td>\n

\n

2.66925636<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Within Groups<\/span><\/p>\n<\/td>\n

\n

999.25<\/span><\/p>\n<\/td>\n

\n

140<\/span><\/p>\n<\/td>\n

\n

7.1375<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n

Total<\/span><\/p>\n<\/td>\n

\n

1164.9375<\/span><\/p>\n<\/td>\n

\n

143<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/span><\/b><\/p>\n

The ratings were analyzed using a single-factor ANOVA to test if there are significant differences between the average ratings of the four smartphone brands. The average ratings were 7.58 for OnePlus, 5.5 for Nothing, 5.75 for Redmi, and 7.92 for Samsung, with variances ranging from 4.42 to 9.34. The ANOVA test produced an F-value of 7.74, which exceeds the critical F-value of 2.67, and a P-value of 0.00008076, which is much lower than the 0.05 significance level. These results show that there is a statistically significant difference between the mean ratings of the smartphone brands<\/span><\/p>\n

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Conclusion:<\/span><\/b><\/p>\n

Based on the ANOVA results, the ratings of the four smartphone brands differ significantly. Samsung and OnePlus received the highest average ratings, while Nothing and Redmi had lower ratings. This suggests that participants perceive Samsung and OnePlus more favorably compared to the other brands. Further post-hoc tests could pinpoint which specific pairs of brands differ significantly.<\/span><\/p>\n

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Reference:<\/span><\/b><\/p>\n

Shang, Y., & Plaikaew, K. (2025). Consumer preference and brand awareness influencing smartphone purchase intention. Journal of Business and Marketing Research.<\/span><\/p>\n

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Singh, R., & Upadhyay, P. (2023). Brand preference of smartphone: A study on consumer buying behavior. International Journal of Research in Marketing.<\/span><\/p>\n

\u00a0<\/span><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Introduction: This study aims to analyze consumer preferences and perceptions of leading mid-range smartphone brands such as OnePlus, Nothing, Redmi, and Samsung. These brands are widely recognized for their innovation, performance, and value for money in the mid-range segment. The research focuses on comparing their ratings based on a numerical scale from 1 to 10.… Continue reading Title: Comparative Analysis of Mid-Range Smartphone Brand Preferences Author: Priyam Mohan Kusundal- 24<\/span><\/a><\/p>\n","protected":false},"author":140113,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25136","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/140113"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25136"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25136\/revisions"}],"predecessor-version":[{"id":25137,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25136\/revisions\/25137"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25136"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}