{"id":25118,"date":"2026-03-28T01:40:35","date_gmt":"2026-03-27T20:10:35","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=25118"},"modified":"2026-03-28T01:40:35","modified_gmt":"2026-03-27T20:10:35","slug":"consumer-preference-towards-indian-private-bank","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=25118","title":{"rendered":"Consumer Preference Towards Indian Private Bank."},"content":{"rendered":"

Title: Consumer Preference Towards Indian Private Bank.<\/span><\/b><\/p>\n

Author:<\/span><\/b><\/span> Janhavi Shankar Jadhav. Roll No. 12<\/span><\/span><\/p>\n

Introduction:<\/span><\/b><\/p>\n

This report is based on a primary survey conducted to analyze customer satisfaction and preferences among leading private sector banks, namely Axis Bank<\/span>, HDFC Bank<\/span>, ICICI Bank<\/span>, and Kotak Mahindra Bank<\/span>. Data was collected from 25 respondents using a structured Google Form questionnaire. The responses were recorded on a rating scale of 1 to 10, reflecting varying levels of customer satisfaction. This research aims to evaluate and compare customer perceptions, service quality, and overall banking experience across these banks. The findings help in identifying customer preferences and key factors influencing their choices. Overall, the study provides insights into the competitive positioning of private banks in the market.<\/b><\/p>\n

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Objective: To study consumer preference towards<\/span> Indian Private Bank.<\/b><\/p>\n

Literature Review: <\/span><\/b><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>A study by Anil Kumar (2020) examined customer satisfaction in private sector banks in India, focusing on service quality, responsiveness, and reliability. The research found that banks like HDFC Bank and ICICI Bank perform better due to strong digital services and customer support. It highlighted that customer satisfaction is strongly influenced by technology adoption and quick grievance handling. The study concludes that private banks must continuously innovate to maintain customer loyalty.<\/span><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>Research by Priya Sharma<\/span> (2021) analysed customer preferences among leading private banks such as Axis Bank<\/span> and Kotak Mahindra Bank<\/span>. The study emphasized that factors like trust, service efficiency, and personalized banking significantly affect customer choice. It also found that higher satisfaction ratings are linked to better digital banking experiences. The research suggests that banks focusing on customer-centric strategies gain a competitive advantage.<\/span><\/p>\n

Data Collection:<\/span><\/b><\/p>\n

The data for AXIS BANK, HDFC BANK, ICICI BANK AND KOTAK MAHINDRA BANK was collected through a structured questionnaire from 25 respondents. The respondents were asked to rate the banks on a scale of 0\u201310 based on their preference. The ratings given by respondents were compiled in Microsoft Excel. The ratings of AXIS BANK, HDFC BANK, ICICI BANK AND KOTAK MAHINDRA BANK were taken as four different groups and ANOVA: Single Factor method was applied to analyse the differences among the private bank ratings.<\/span><\/span><\/p>\n

Data Analysis:<\/span><\/b><\/p>\n

ANOVA: Single Factor<\/span><\/span><\/p>\n

Between Groups SS = 13.76, Within Groups SS = 454.24<\/span><\/span><\/p>\n

F = 0.9693554068, P-value = 0.4105458101,<\/span><\/p>\n

F crit = 2.699392598, N = 100 observations,<\/span><\/p>\n

\u00a0Number of Groups = 4<\/span><\/p>\n

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Interpretation:<\/span><\/b><\/p>\n

The above ANOVA result shows the comparison among the ratings of AXIS BANK, HDFC BANK, ICICI BANK AND KOTAK MAHINDRA BANK. The calculated F value (0.9693554068) is less than the F critical value (2.699392598). The P-value (0.4105458101) is greater than 0.05, which means the result is not statistically significant at 5% level. This indicates that there is no significant difference among the average ratings of the four private banks given by the respondents. Therefore, the preferences of respondents towards the selected private banks are almost similar.<\/span><\/span><\/p>\n

Conclusion:<\/span><\/b><\/p>\n

Consumers can prefer AXIS BANK, HDFC BANK, ICICI BANK AND KOTAK MAHINDRA BANK equally as there is no significant difference in their preference ratings.<\/span><\/span><\/p>\n

References: <\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>Kumar, A. (2020). Customer satisfaction in private sector banks: A comparative study. International Journal of Bank Marketing, 38<\/em>(2), 245\u2013260.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>Sharma, P. (2021). Customer preference and satisfaction towards private sector banks in India. Journal of Financial Services Research, 15<\/em>(3), 112\u2013120.<\/p>\n

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Title: Consumer Preference Towards Indian Private Bank. Author: Janhavi Shankar Jadhav. Roll No. 12 Introduction: This report is based on a primary survey conducted to analyze customer satisfaction and preferences among leading private sector banks, namely Axis Bank, HDFC Bank, ICICI Bank, and Kotak Mahindra Bank. Data was collected from 25 respondents using a structured… Continue reading Consumer Preference Towards Indian Private Bank.<\/span><\/a><\/p>\n","protected":false},"author":140170,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25118","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/140170"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25118"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25118\/revisions"}],"predecessor-version":[{"id":25119,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/25118\/revisions\/25119"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25118"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}