{"id":24482,"date":"2026-03-01T03:26:24","date_gmt":"2026-02-28T21:56:24","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=24482"},"modified":"2026-03-01T03:26:24","modified_gmt":"2026-02-28T21:56:24","slug":"factors-influencing-impulse-buying-in-online-shopping","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=24482","title":{"rendered":"Factors influencing impulse buying in online shopping"},"content":{"rendered":"

Factors influencing impulse buying in online shopping <\/span><\/b><\/p>\n

Author:<\/span><\/p>\n

Shubheecha Gorakh Nakhawa<\/span><\/p>\n

0225033<\/span><\/p>\n

1. Factors influencing online impulse buying of grocery products.<\/span><\/b><\/p>\n

The factors influencing impulse buying when<\/span> shopping online<\/span> in<\/span> India<\/span> are<\/span> the<\/span> focus<\/span> of<\/span> this<\/span> study<\/span>. Impulse buying can be<\/span> defined as an impulsive<\/span>, immediate purchase<\/span> that<\/span> is typically emotion based<\/span> (Beatty & Ferrell, 1998; Fisher, 1995; Rook, 1987). The<\/span> expansion of ECommerce has increased impulsive behaviour in online shopping through<\/span> features such as 24 hour a day<\/span>\/ 7<\/span> day<\/span> a<\/span> week<\/span> accessibility,<\/span> convenient<\/span> shopping<\/span> and<\/span> ease<\/span> of<\/span> purchasing<\/span> (Eroglu et al., 2001; Donthu & Garcia, 1999). The most<\/span> important<\/span> external<\/span> cues<\/span> influencing impulse buying behaviour identified in the research are:<\/span> website design, visuals, discounts, advertising<\/span>, social confirmation.<\/span> Supporting<\/span> these triggers are<\/span> webmospherics which are <\/span>digital cues (such<\/span> as<\/span> images<\/span>, colors,<\/span> video)<\/span> that stimulate impulsive<\/span> purchases (Childers et al., 2001) Additionally,<\/span> internal<\/span> (psychological) factors<\/span> such as emotion<\/span>, mood and hedonic motivation are<\/span> also influential in the likelihood of making<\/span> impulse purchases<\/span> (Dholakia, 2000) In<\/span> addition,<\/span> demographic characteristics, particularly<\/span> age and frequency of<\/span> online shopping,<\/span> also<\/span> impact<\/span> consumers<\/span> propensity<\/span> to<\/span> purchase impulsively. Younger<\/span> consumers are<\/span> more likely to exhibit<\/span> impulsive buying behaviours<\/span>. Based<\/span> on the findings of<\/span> the study,<\/span> it can be concluded<\/span> that the combination of<\/span> internal psychological factors and external online (spatial)<\/span> cues will<\/span> influence impulse purchasing<\/span> behaviours<\/span> within the<\/span> growing online retail sector in India<\/span>.<\/span><\/p>\n

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2. Factors Influencing Online Impulse Buying Behavior: Evidence from Shopee Live.<\/span><\/span><\/b><\/p>\n

This<\/span><\/span> research<\/span> investigates<\/span> the various<\/span> elements<\/span> that influence an<\/span> individual\u2019s<\/span> tendency<\/span> to<\/span> make<\/span> impulse<\/span> purchases<\/span> while shopping on<\/span> the Shopee Live site<\/span>. A<\/span> total<\/span> of<\/span> 227 individuals<\/span> provided data that was<\/span> analyzed utilizing<\/span> Structural Equation Modeling (SEM).<\/span> Economic<\/span> benefit<\/span>, visual elements, and auditory<\/span> elements significantly enhance<\/span> pleasure and<\/span> then are<\/span> very powerful predictors of<\/span> impulse purchases<\/span> (Chen & Lee, 2015; Ma, 2021). Each<\/span> of these 3 categories includes<\/span> factors such as<\/span> discounts, attractive images<\/span> of the goods<\/span>, and music<\/span> that<\/span> makes<\/span> the<\/span> shopping<\/span> experience more<\/span> enjoyable and<\/span> thus<\/span> lead<\/span> to<\/span> unplanned<\/span> purchases (Aragoncillo & Or\u00fas, 2018). Alternatively,<\/span> the<\/span> study did not find evidence that<\/span> time pressure, quantity pressure or<\/span> social influence affect<\/span> either<\/span> consumer pleasure or impulsive buying<\/span> behavior significantly<\/span>. Nevertheless<\/span>, the findings<\/span> indicate<\/span> that consumers are motivated primarily through<\/span> tangible rewards<\/span> and stimulating audiovisual presentations when shopping through<\/span> live streaming; therefore<\/span>, marketers<\/span> can<\/span> enhance<\/span> impulse<\/span> purchasing<\/span> behavior<\/span> on<\/span> Shopee<\/span> Live<\/span> by<\/span> implementing<\/span> optimally<\/span> designed<\/span> audiovisuals,<\/span> sound,<\/span> and<\/span> special promotional offers<\/span>.<\/span><\/p>\n

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3. Influencing Factors of Impulsive Buying through Positive Emotion and Hedonic Consumption in E-Commerce.<\/span><\/span><\/b><\/p>\n

This<\/span><\/span> article by Bilgies (2025) identifies<\/span> the<\/span> impact<\/span> of four significant influences – <\/span>sales promotions<\/span>, PayLater<\/span>, shopping lifestyles<\/span>, and pricing<\/span> –<\/span> on<\/span> Shopee users in East Java in<\/span> relation to their impulsive buying behaviour via<\/span> positive emotions and hedonic consumption. Through<\/span> a quantitative survey,<\/span> this research used<\/span> 140 respondents and developed<\/span> a<\/span> path<\/span> analysis<\/span> that discovered<\/span> all four of<\/span> these<\/span> influences<\/span> significantly<\/span> affected<\/span> positive emotion<\/span> and hedonic motivation<\/span>, displaying<\/span> a<\/span> strong<\/span> correlation<\/span> to<\/span> impulsive purchases<\/span>. The<\/span> results<\/span> of<\/span> the<\/span> study<\/span> indicate that<\/span> the two<\/span> most dominant influences of impulsive purchases were shopping lifestyle and price<\/span>. The findings<\/span> provide<\/span> insight into the aggregate nature of<\/span> convenience associated with buying online<\/span>, included the<\/span> financial flexibility offered<\/span> through the use of the<\/span> PayLater facility<\/span>, the<\/span> promotional strategies employed by Shopee<\/span>, and the enjoyment of<\/span> shopping online,<\/span> that<\/span> these influences create<\/span> spontaneous online purchases. As a result of this research<\/span>, insight<\/span> is<\/span> gained<\/span> into<\/span> the<\/span> behaviour<\/span> of consumers involved<\/span> in e-commerce and will<\/span> assist<\/span> businesses<\/span> in<\/span> the<\/span> design of<\/span> digital marketing strategies to achieve improved outcomes for consumers<\/span> (Bilgies et al., 2025).<\/span><\/p>\n

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4.<\/span> Consumer\u2019s Online to Impulse Buying: Consumer Traits and Situational Factors.<\/span><\/h1>\n

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The purpose of this<\/span> article is to examine<\/span> how impulsive<\/span> buying<\/span> can<\/span> be<\/span> influenced<\/span> by<\/span> factors within<\/span> the<\/span> consumer<\/span> or<\/span> externally<\/span> from<\/span> the consumer. This study uses quantitative methods that incorporate data gathered from<\/span> the consumers<\/span> who purchased<\/span> Ori Fried Chicken (OFC) via<\/span> ShopeeFood. The<\/span> data<\/span> collected<\/span> contains<\/span> responses from<\/span> 100 respondents and was analyzed using<\/span> PLS 3.0.<\/span> The<\/span> results<\/span> show<\/span> that impulsive<\/span> buying tendencies<\/span>, enjoyment from shopping<\/span>, and consumer mood directly<\/span> increase a consumer’s likelihood to make an<\/span> impulsive purchase for the internal factors<\/span>, while a person‘<\/span>s situation does not. For the external factors<\/span>, e-store atmosphere does<\/span> not<\/span> directly<\/span> increase the likelihood of making impulsive purchases<\/span>, however,<\/span> Promotions<\/span> by<\/span> the retailer<\/span> and product characteristics<\/span> increase<\/span> impulsive<\/span> buying behavior. This<\/span> study<\/span> concludes<\/span> that the<\/span> emotional enjoyment of an individual and<\/span> mood, attractive promotions and the desirability of the<\/span> product are<\/span> much<\/span> more<\/span> likely<\/span> to lead to impulse buying behavior<\/span> than e-store<\/span> atmosphere or the<\/span> consumer’s<\/span> situational<\/span> condition<\/span>, particularly<\/span> in the post–<\/span>COVID-19 online shopping environment (Muzdalifah, 2023).<\/span><\/span><\/h1>\n

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5. Factors Affecting Consumers’ Impulse Buying Behaviour In Online Shopping.<\/span><\/span><\/h1>\n

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The paper is a systematic review of the literature that analyzes the variables that influence the behavior of consumers who make impulse purchases in an online shopping context. The Stimulus-Organism-Response (S-O-R) framework is used to provide a rationale for how stimuli on a website can affect consumers’ emotional and cognitive responses, leading to spur-of-the-moment purchases.<\/span><\/p>\n

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The authors reviewed research across major academic databases and identified many of the key variables that drive impulse purchases, including website quality, hedonic versus utilitarian browsing, personality characteristics, online reviews, and live-shopping features. The evidence shows that when consumers encounter high quality website information, an attractive service and system design, and an engaging online atmosphere (e.g., the same types of environments that are created by most major e-commerce sites such as Amazon, and fashion retail websites such as ASOS), they are likely to become more excited about what they find, expend less effort in deciding to purchase, and have a greater desire to make an impulsive purchase.<\/span><\/p>\n

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In addition, the data indicate that emotional factors (e.g., positive affect) and the experience of hedonic browsing consistently strengthen the consumer’s likelihood to purchase impulsively. On the other hand, utilitarian browsing may be a way to evaluate products, as well as an impulse trigger for consumers when they have access to a wealth of readily available information. Thus, the results of the review support the conclusion that online retail environments contain a variety of sensory stimuli, emotional responses, and interactive features that enhance impulsive purchasing behavior by the consumer. The review offers useful information for marketers and website designers who are trying to develop enhanced digital shopping environments and experiences (Sivathanu, 2019).<\/span><\/p>\n

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6. Impulse Buying in the Digital Age -The Influence of Personalized Ads, Recommendations, and Instant Purchasing Options.<\/span><\/span><\/b><\/p>\n

This study by Pal(2025) investigates how modern online shoppers exhibit impulsive purchase behavior due to the influence of digital technology, particularly through personalized advertisements, AI-driven recommendation systems, and instant purchase features. E-commerce retailers such as Amazon, Alibaba, and large retail stores like Walmart leverage big data analytics, machine learning algorithms, and behavioral tracking to create hyper-targeted advertisements and personalized product recommendations that elicit emotional responses from potential buyers, minimize the effort required to make a purchasing decision, and encourage unplanned purchases. Furthermore, e-commerce websites utilize features (such as single-click orders, digital wallets, countdown timers, and low-stock notifications) to reduce the psychological barriers to making an immediate purchase and create a sense of urgency to complete a transaction. In addition, social proof from influencers’ recommendations and positive user-generated content works to amplify the potential for impulsive buying behavior. Additionally, there are many ethical issues related to the use of digital technologies for impulsive consumption, including privacy violation, manipulation of design elements, and unregulated data gathering. Therefore, the author of this article asserts that stricter regulations, improved digital education for consumers, and ethical marketing practices are essential to mitigating the negative financial and emotional consequences of impulsive digital consumption (Pal, 2025).<\/span><\/p>\n

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7. A study on investigating the impact of website features on online impulse buying behaviour<\/span><\/span><\/b>.<\/span><\/p>\n

This<\/span><\/span> article aims<\/span> to<\/span> understand<\/span> the influence of eleven<\/span> features of<\/span> the<\/span> website<\/span> on<\/span> impulsive<\/span> purchase intentions<\/span> of users of<\/span> Iranian eCommerce<\/span> company<\/span> Digikala. In<\/span> order to do this, the<\/span> survey collected data from<\/span> 384 students in Arak,<\/span> who had made a<\/span> purchase<\/span> on the Digikala<\/span> website<\/span> without<\/span> planning it. The study examined how<\/span> eight factors <\/span>related to the website would influence the purchasing process: Usability<\/span>, Information<\/span> Quality<\/span>, Entertainment<\/span>, Security<\/span>, Service<\/span> Quality<\/span>, Customer<\/span> Satisfaction<\/span>, Responsiveness<\/span>, and Visual<\/span> Appeal<\/span>. Using<\/span> structural<\/span> equation modelling,<\/span> it<\/span> was<\/span> determined<\/span> that<\/span> Visual Appeal<\/span> and Service<\/span> Quality<\/span> had<\/span> the<\/span> greatest<\/span> effects<\/span> on<\/span> impulsive online purchases. Whereas<\/span> the other factors did<\/span> not<\/span> have<\/span> a significant impact on impulsive purchasing<\/span> behaviour. <\/span>The findings show<\/span> that a<\/span> visually<\/span> appealing<\/span> design of the website<\/span> and an<\/span> efficient service process<\/span> such as timely delivery of products<\/span> and responsive customer service<\/span> are the main<\/span> triggers of unplanned<\/span> purchasing<\/span> behaviour<\/span> by<\/span> users.<\/span> However<\/span>, Usability<\/span>, Security<\/span> and Entertainment<\/span> do not provide<\/span> enough<\/span> motivation<\/span> for<\/span> users to engage in impulsive purchasing<\/span>. Thus<\/span>, for<\/span> eCommerce<\/span> companies<\/span> to<\/span> effectively<\/span> stimulate<\/span> impulse-driven<\/span> sales,<\/span> they<\/span> must<\/span> invest<\/span> in<\/span> improving<\/span> the<\/span> aesthetic<\/span> design<\/span> and<\/span> reliability<\/span> of<\/span> their services<\/span> (Narimanfar & Ghafari Ashtiani, 2021).<\/span><\/p>\n

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8.<\/span> An Integrative Review on Online Impulse Buying: Antecedents and Consequences.<\/span><\/h1>\n

According<\/span><\/span> to<\/span> Tandon, Vikas, Yadav and Agrawal (2024),<\/span> the<\/span> integrative<\/span> review<\/span> synthesizes recent<\/span> research to identify<\/span> potential<\/span> antecedents and consequences of online impulse buying in the<\/span> e-commerce context<\/span>. An outline of<\/span> a systematic literature review,<\/span> using<\/span> Denyer and Tranfield\u2019s framework, led to<\/span> the categorizing<\/span> of<\/span> findings into the following<\/span> major themes:<\/span> attributes<\/span> of<\/span> websites<\/span>, attractiveness of an<\/span> online store, hedonic motivation, social commerce, compulsive buying, and S-O-R Model<\/span>. The results of the<\/span> review show<\/span> that impulse purchases made through an<\/span> online medium<\/span> are<\/span> influenced primarily<\/span> by individual characteristics<\/span> such as materialism, personality and enjoyment in shopping<\/span> as well as external factors<\/span> or<\/span> stimuli including<\/span> visual merchandising, promotions, quality of website<\/span>, flow experience, and transaction value. The<\/span> results also indicate that online impulse buying behaviour may have a number of consequences that may<\/span> include cognitive dissonance from<\/span> post-purchase consideration<\/span>, the propensity for<\/span> compulsive buying, and emotional or financial distress<\/span>. Consolidating<\/span> a<\/span> vast amount of, at times, vastly different<\/span> research from various<\/span> disciplines, this<\/span> study presents<\/span> a comprehensive framework to<\/span> describe the interplay between<\/span> technological, psychological, and environmental factors that<\/span> induce<\/span> online impulse purchases and indicates<\/span> gaps within the literature<\/span> for potential<\/span> future research in this area<\/span> (Tandon et al., 2024).<\/span><\/h1>\n

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9.<\/span>Understanding Online Impulsive Buying Behaviour of Students.<\/span><\/h1>\n

In<\/span><\/span> Kumar and Kaur\u2019s<\/span> (2018) study,<\/span> the researchers investigate which<\/span> factors influence<\/span> students\u2019 impulse buying behaviour<\/span> online through<\/span> the<\/span> lens<\/span> of<\/span> increasing<\/span> levels of<\/span> internet usage<\/span> and the<\/span> opportunity<\/span> to<\/span> purchase<\/span> at<\/span> any hour of the day, every day (24×7)<\/span>. A<\/span> survey of<\/span> 152 college students was<\/span> used to collect information, along with<\/span> exploratory factor analysis to determine<\/span> the impact,<\/span> and<\/span> five major<\/span> factors were identified<\/span>: personal behaviour;<\/span> situational factors;<\/span> promotional cues;<\/span> ethical concerns;<\/span> and suggestive factors<\/span> (<\/span>such as peer pressure).<\/span> According<\/span> to<\/span> the<\/span> authors,<\/span> the<\/span> findings indicate<\/span> that unplanned purchases<\/span> are<\/span> largely<\/span> impacted<\/span> by emotions;<\/span> time constraints;<\/span> financial status;<\/span> credit card ownership;<\/span> and attracting<\/span> promotions (including<\/span> free samples<\/span> and sales)<\/span>. Additionally, when there are ethical<\/span> issues in play (<\/span>such as concerns around fraud<\/span> or the<\/span> lack<\/span> of<\/span> a<\/span> clear return policy)<\/span>, the potential for impulse purchases decreases<\/span> while enjoyable shopping experiences,<\/span> influence from<\/span> others<\/span> or<\/span> group<\/span> participation<\/span> encourage<\/span> impulse<\/span> purchases.<\/span> In conclusion,<\/span> both internal psychological tendencies and external digital cues influence<\/span> student<\/span> impulse purchases<\/span> on<\/span> the internet<\/span>, providing<\/span> insights to<\/span> e-retailers on<\/span> how<\/span> they can produce<\/span> more effective promotional and website strategies (Kumar & Kaur, 2018).<\/span><\/h1>\n

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10.<\/span> Modeling the significance of advertising values on online impulse buying behavior.<\/span><\/h1>\n

Feng et al. (2023) investigated<\/span> the<\/span> different dimensions of advertising value (i.e.,<\/span> informativeness, credibility, creativity, entertainment, and integration)<\/span> and<\/span> how<\/span> they<\/span> influence<\/span> urge<\/span> and online impulse shopping<\/span> behavior among Chinese consumers<\/span>. The researchers used structural equation modelling based on<\/span> data collected<\/span> from 1,422 online shoppers to<\/span> demonstrate<\/span> that<\/span> all<\/span> dimensions<\/span> of<\/span> advertising<\/span> value<\/span> (with<\/span> the<\/span> exception<\/span> of<\/span> interactivity)<\/span> significantly increase a consumer’s<\/span> urge to make<\/span> an<\/span> impulse<\/span> purchase<\/span> and<\/span> the<\/span> urge<\/span> is a strong predictor of online impulse shopping behavior<\/span> (Feng et al., 2023). The mediation analysis indicated<\/span> that the impulse<\/span> buying<\/span> urge<\/span> acts<\/span> as an<\/span> important mediating<\/span> mechanism between<\/span> the<\/span> advertising values of<\/span> informativeness,<\/span> credibility,<\/span> creativity<\/span>, and<\/span> entertainment, thus demonstrating that<\/span> compelling, credible, insightful<\/span>, and entertaining advertisements create<\/span> spontaneous purchasing behavior<\/span>. However, customer anxiety was found<\/span> not to<\/span> moderate the relationship between impulse<\/span> urge and impulse shopping<\/span> behavior, indicating<\/span> that anxiety<\/span> is<\/span> not<\/span> a barrier to making an<\/span> impulse purchase<\/span> once<\/span> the<\/span> urge<\/span> has<\/span> been<\/span> created<\/span>. Overall, this<\/span> research<\/span> contributes<\/span> new insights on<\/span> how the components of<\/span> digital advertising can<\/span> influence consumer<\/span> impulsivity and purchase behavior<\/span> in the<\/span> rapidly evolving<\/span> e-commerce landscape in China.<\/span><\/span><\/h1>\n

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CONCLUSION<\/span><\/h1>\n

The<\/span> findings<\/span> from<\/span><\/span> the ten studies <\/span>on<\/span><\/span> impulse<\/span><\/span> buying<\/span><\/span> via<\/span><\/span> e<\/span>–<\/span>commerce<\/span><\/span> demonstrate<\/span><\/span> the<\/span><\/span> use<\/span><\/span> of<\/span><\/span> a combination of<\/span> several<\/span> different<\/span><\/span> internal psychological factors and external digital stimuli <\/span>that<\/span><\/span> may<\/span> influence<\/span> impulse<\/span> purchasing<\/span> behavior<\/span> in<\/span><\/span> e-commerce <\/span>environments<\/span><\/span>. <\/span>Emotions<\/span><\/span> and<\/span><\/span> other<\/span><\/span> internal<\/span> psychological<\/span> factors<\/span> associated<\/span> with<\/span> impulse<\/span> purchases<\/span> are<\/span> consistently<\/span> related<\/span> (<\/span>e<\/span>.<\/span>g<\/span>.<\/span>,<\/span><\/span> mood, enjoyment, impulsive tendencies, and hedonic motivation<\/span>)<\/span><\/span> and<\/span><\/span> increase the likelihood of <\/span>purchasing<\/span><\/span> impulsively<\/span><\/span>, while<\/span> the<\/span> various<\/span> aspects<\/span> of<\/span><\/span> website design <\/span>are<\/span><\/span> powerful<\/span><\/span> external<\/span> stimuli<\/span> that<\/span> can<\/span> stimulate<\/span> impulsive<\/span> behavior<\/span> (<\/span>e<\/span>.<\/span>g<\/span>.<\/span>,<\/span> visual<\/span> design<\/span><\/span>, usability, promotions, entertainment, live <\/span>streaming<\/span><\/span>, and advertising value<\/span>)<\/span>.<\/span><\/span> Discounts<\/span>,<\/span><\/span> as<\/span><\/span> well<\/span><\/span> as<\/span><\/span> audiovisual<\/span><\/span> stimuli<\/span><\/span>, <\/span>quality<\/span><\/span> of<\/span><\/span> service, and <\/span>customized<\/span><\/span> recommendations<\/span>,<\/span><\/span> also <\/span>contribute<\/span><\/span> significantly<\/span><\/span> to<\/span><\/span> stimulating<\/span><\/span> impulse<\/span><\/span> purchasing<\/span>;<\/span><\/span> however<\/span>,<\/span><\/span> situational pressures (e.g.,<\/span> purchase<\/span> limits<\/span> based<\/span> on<\/span><\/span> time or quantity) <\/span>do<\/span><\/span> not<\/span><\/span> consistently<\/span> exert<\/span> a<\/span> strong<\/span> effect<\/span>.<\/span> Overall<\/span><\/span>, the studies <\/span>conclude<\/span><\/span> that<\/span> a<\/span> combination<\/span> of<\/span><\/span> engaging digital environments, <\/span>effective<\/span><\/span> persuasion<\/span><\/span> techniques, and positive emotional states <\/span>positively<\/span><\/span> influence<\/span><\/span> consumers<\/span>‘<\/span><\/span> impulsive <\/span>purchasing<\/span><\/span> behavior<\/span>.<\/span><\/span> Therefore<\/span><\/span>, <\/span>the<\/span><\/span> findings <\/span>point<\/span> to<\/span><\/span> the <\/span>importance<\/span><\/span> of<\/span><\/span> marketers <\/span>developing<\/span><\/span> emotionally engaging, visually appealing, and user-friendly online<\/span> shopping<\/span><\/span> experiences, while <\/span>considering<\/span> ethical <\/span>considerations<\/span><\/span> and consumer <\/span>wellbeing<\/span><\/span> in <\/span>an<\/span><\/span> ever<\/span>–<\/span><\/span>increasingly persuasive <\/span>environment<\/span><\/span> created<\/span> by<\/span><\/span> digital commerce<\/span>.<\/span><\/span><\/h1>\n

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REFRENCES<\/span><\/h1>\n

Bilgies, A. F., Armanu, Soekiman, J. S., Sukesi, & Assagaf, A. (2025). Influencing factors of impulsive buying through positive emotion and hedonic consumption in e-commerce<\/span><\/em>. <\/b>Journal Ilmiah Manajemen Kesatuan (JIMKES), 13<\/span><\/strong>(6), 5927\u20135940.<\/span><\/p>\n

Chen, Y., Lu, Y., Wang, B., & Pan, Z. (2019). How do product recommendations affect impulse buying?<\/span><\/em> Journal of Marketing Theory and Practice, 27(2), 168\u2013183.<\/span><\/p>\n

Dholakia, U.M. (2000). Temptation and Resistance: An Integrated Model of Consumption Impulse Formation and Enactment<\/span><\/em>. Psychology & Marketing.<\/span><\/p>\n

Feng, Z., Al Mamun, A., Masukujjaman, M., & Yang, Q. (2023). Modeling the significance of advertising values on online impulse buying behavior<\/span><\/em>. Humanities and Social Sciences Communications, 10<\/span><\/em>(728), 1\u201315.<\/span><\/p>\n

Integrated Journal for Research in Arts and HNarimanfar, S., & Ghafari Ashtiani, P. (2021). A study on investigating the impact of website features on online impulse buying behaviour. Turkish Journal of Marketing (TUJOM), 6(3), 175\u2013191.umanities, 5<\/span><\/strong>(2), 24\u201333.<\/span><\/p>\n

Kumar, S., & Kaur, A. (2018). Understanding online impulsive buying behaviour of students<\/span><\/em>. International Journal of Management Studies, 5<\/span><\/em>(3\/1), 61\u201371.<\/span><\/p>\n

Muzdalifah, L. (2023). Consumer\u2019s Online to Impulse Buying: Consumer Traits and Situational Factors<\/span><\/em>. Greenomika, 5<\/span><\/strong>(1), 13\u201328.<\/span><\/p>\n

Pal, S. (2025). Impulse buying in the digital age: The influence of personalized ads, recommendations, and instant purchasing options<\/span><\/em>. <\/span><\/p>\n

Sivathanu, B. (2019). Digital transformation and sustainable performance in banking industry: A moderating role of customer digital literacy<\/span><\/em>. <\/b>International Journal of Enterprise Information Systems, 15<\/span><\/strong>(4), 1\u201314.<\/span><\/p>\n

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Factors influencing impulse buying in online shopping Author: Shubheecha Gorakh Nakhawa 0225033 1. Factors influencing online impulse buying of grocery products. The factors influencing impulse buying when shopping online in India are the focus of this study. Impulse buying can be defined as an impulsive, immediate purchase that is typically emotion based (Beatty & Ferrell,… Continue reading Factors influencing impulse buying in online shopping<\/span><\/a><\/p>\n","protected":false},"author":140114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24482","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/24482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/140114"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24482"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/24482\/revisions"}],"predecessor-version":[{"id":24483,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/24482\/revisions\/24483"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24482"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}