{"id":24450,"date":"2026-03-01T00:50:20","date_gmt":"2026-02-28T19:20:20","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=24450"},"modified":"2026-03-01T00:50:20","modified_gmt":"2026-02-28T19:20:20","slug":"factors-affecting-cart-abandonment-in-e-commerce-platforms","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=24450","title":{"rendered":"Factors Affecting Cart Abandonment in E-Commerce Platforms"},"content":{"rendered":"

Title:<\/span><\/b> Factors Affecting Cart Abandonment in E-Commerce Platforms<\/b><\/span><\/p>\n

Author:\u00a0 <\/span><\/span><\/b><\/p>\n

    \n
  1. Aditya Vijay Zode \u2013 021331025636<\/span><\/b><\/li>\n
  2. Kavita Sharma \u2013 021331025198<\/span><\/b><\/li>\n
  3. Zishan Khan \u2013 021331025540<\/span><\/b><\/li>\n<\/ol>\n

    Introduction:<\/span><\/b><\/p>\n

    Cart abandonment poses a significant challenge for online retailers, adversely affecting their revenue and profitability. It describes instances where shoppers place items in their carts but leave the site without finalizing their purchase. Various factors contribute to this phenomenon, such as elevated shipping fees, complicated checkout processes, limited payment options, concerns about security, and unanticipated extra charges. Grasping these elements is vital for businesses to improve customer satisfaction, enhance conversion rates, and develop effective tactics to minimize abandonment and boost overall sales performance.<\/span><\/p>\n

    Objective:<\/span><\/b><\/p>\n

      \n
    1. To pinpoint the main factors affecting cart abandonment rates among internet shoppers.<\/span><\/li>\n
    2. To investigate how pricing, shipping fees, and undisclosed costs influence buying choices.<\/span><\/li>\n
    3. To explore how website usability and the complexity of the checkout process contribute to customer drop-offs.<\/span><\/li>\n
    4. To analyze how payment alternatives and concerns regarding security affect the completion of transactions.<\/span><\/li>\n
    5. To examine how delivery times and return policies impact consumer trust.<\/span><\/li>\n<\/ol>\n

      \u00a0<\/span><\/p>\n

      Data Collection Type:<\/span><\/b><\/p>\n

      1.\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Factor Analysis<\/span><\/p>\n

      2.\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Cluster Analysis<\/span><\/p>\n

      \u00a0<\/span><\/b><\/p>\n

      Data Analysis:<\/span><\/b><\/p>\n

      1.\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Factor Analysis<\/span><\/p>\n

      \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>KMO and Bartlett’s Test<\/span><\/p>\n

      \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Variance Explained<\/span><\/p>\n

      \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Coefficient Matrice<\/span><\/p>\n

      2.\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Cluster Analysis<\/span><\/p>\n

      \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Cluster<\/span><\/p>\n

      \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Method<\/span><\/p>\n

      \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Table of Member<\/span><\/p>\n

      \u00a0<\/p>\n

      Factor Analysis:<\/span><\/b><\/p>\n

      \n\n<\/thead>\n\n\n\n\n\n
      KMO and Bartlett’s Test<\/caption>\n
      Kaiser-Meyer-Olkin Measure of Sampling Adequacy.<\/th>\n.337<\/td>\n<\/tr>\n
      Bartlett’s Test of Sphericity<\/th>\nApprox. Chi-Square<\/th>\n149.128<\/td>\n<\/tr>\n
      df<\/th>\n120<\/td>\n<\/tr>\n
      Sig.<\/th>\n.037<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
      \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      Covariance Matrix<\/caption>\n
      \u00a0<\/th>\nQ1_HighShipping<\/th>\nQ2_UnexpectedCharges<\/th>\nQ3_LowerPriceElsewhere<\/th>\nQ4_WaitForDiscount<\/th>\nQ5_DontTrustSeller<\/th>\nQ6_PaymentSecurityConcern<\/th>\nQ7_NoReturnPolicy<\/th>\nQ8_ComplicatedCheckout<\/th>\nQ9_TooManySteps<\/th>\nQ10_SlowWebsite<\/th>\nQ11_LimitedPaymentOptions<\/th>\nQ12_PaymentFailure<\/th>\nQ13_LongDeliveryTime<\/th>\nQ14_UnclearDeliveryDate<\/th>\nQ15_AddForComparison<\/th>\nQ16_ForgetToPurchase<\/th>\n<\/tr>\n<\/thead>\n
      Q1_HighShipping<\/th>\n.679<\/td>\n-.210<\/td>\n.058<\/td>\n-.025<\/td>\n-.028<\/td>\n-.135<\/td>\n.014<\/td>\n.172<\/td>\n-.135<\/td>\n.120<\/td>\n.320<\/td>\n-.209<\/td>\n.116<\/td>\n-.203<\/td>\n-.009<\/td>\n.026<\/td>\n<\/tr>\n
      Q2_UnexpectedCharges<\/th>\n-.210<\/td>\n.695<\/td>\n-.074<\/td>\n.130<\/td>\n-.256<\/td>\n.199<\/td>\n.113<\/td>\n-.038<\/td>\n-.002<\/td>\n-.025<\/td>\n-.169<\/td>\n.119<\/td>\n-.203<\/td>\n.101<\/td>\n-.036<\/td>\n-.026<\/td>\n<\/tr>\n
      Q3_LowerPriceElsewhere<\/th>\n.058<\/td>\n-.074<\/td>\n.721<\/td>\n.014<\/td>\n-.352<\/td>\n-.109<\/td>\n.010<\/td>\n.011<\/td>\n.025<\/td>\n.036<\/td>\n.155<\/td>\n.065<\/td>\n.072<\/td>\n.087<\/td>\n.058<\/td>\n.122<\/td>\n<\/tr>\n
      Q4_WaitForDiscount<\/th>\n-.025<\/td>\n.130<\/td>\n.014<\/td>\n.971<\/td>\n.191<\/td>\n.107<\/td>\n.151<\/td>\n.032<\/td>\n.122<\/td>\n.024<\/td>\n-.041<\/td>\n.212<\/td>\n-.145<\/td>\n-.217<\/td>\n-.047<\/td>\n-.122<\/td>\n<\/tr>\n
      Q5_DontTrustSeller<\/th>\n-.028<\/td>\n-.256<\/td>\n-.352<\/td>\n.191<\/td>\n1.419<\/td>\n-.036<\/td>\n.203<\/td>\n-.018<\/td>\n-.133<\/td>\n.210<\/td>\n.333<\/td>\n-.020<\/td>\n-.014<\/td>\n-.029<\/td>\n-.115<\/td>\n-.061<\/td>\n<\/tr>\n
      Q6_PaymentSecurityConcern<\/th>\n-.135<\/td>\n.199<\/td>\n-.109<\/td>\n.107<\/td>\n-.036<\/td>\n1.541<\/td>\n.424<\/td>\n-.273<\/td>\n.012<\/td>\n.125<\/td>\n-.036<\/td>\n-.101<\/td>\n.145<\/td>\n.159<\/td>\n.242<\/td>\n.093<\/td>\n<\/tr>\n
      Q7_NoReturnPolicy<\/th>\n.014<\/td>\n.113<\/td>\n.010<\/td>\n.151<\/td>\n.203<\/td>\n.424<\/td>\n1.637<\/td>\n.023<\/td>\n.008<\/td>\n.127<\/td>\n.189<\/td>\n-.157<\/td>\n.275<\/td>\n-.232<\/td>\n-.008<\/td>\n-.049<\/td>\n<\/tr>\n
      Q8_ComplicatedCheckout<\/th>\n.172<\/td>\n-.038<\/td>\n.011<\/td>\n.032<\/td>\n-.018<\/td>\n-.273<\/td>\n.023<\/td>\n.820<\/td>\n-.066<\/td>\n.055<\/td>\n-.119<\/td>\n-.058<\/td>\n-.058<\/td>\n.130<\/td>\n.106<\/td>\n-.099<\/td>\n<\/tr>\n
      Q9_TooManySteps<\/th>\n-.135<\/td>\n-.002<\/td>\n.025<\/td>\n.122<\/td>\n-.133<\/td>\n.012<\/td>\n.008<\/td>\n-.066<\/td>\n.712<\/td>\n.060<\/td>\n-.046<\/td>\n.298<\/td>\n-.116<\/td>\n-1.287E-17<\/td>\n-.077<\/td>\n-4.747E-17<\/td>\n<\/tr>\n
      Q10_SlowWebsite<\/th>\n.120<\/td>\n-.025<\/td>\n.036<\/td>\n.024<\/td>\n.210<\/td>\n.125<\/td>\n.127<\/td>\n.055<\/td>\n.060<\/td>\n1.077<\/td>\n-.051<\/td>\n-.203<\/td>\n.058<\/td>\n-.145<\/td>\n-.155<\/td>\n-.165<\/td>\n<\/tr>\n
      Q11_LimitedPaymentOptions<\/th>\n.320<\/td>\n-.169<\/td>\n.155<\/td>\n-.041<\/td>\n.333<\/td>\n-.036<\/td>\n.189<\/td>\n-.119<\/td>\n-.046<\/td>\n-.051<\/td>\n1.448<\/td>\n-.020<\/td>\n.203<\/td>\n-.159<\/td>\n-.071<\/td>\n.128<\/td>\n<\/tr>\n
      Q12_PaymentFailure<\/th>\n-.209<\/td>\n.119<\/td>\n.065<\/td>\n.212<\/td>\n-.020<\/td>\n-.101<\/td>\n-.157<\/td>\n-.058<\/td>\n.298<\/td>\n-.203<\/td>\n-.020<\/td>\n1.632<\/td>\n-.188<\/td>\n.362<\/td>\n.175<\/td>\n.090<\/td>\n<\/tr>\n
      Q13_LongDeliveryTime<\/th>\n.116<\/td>\n-.203<\/td>\n.072<\/td>\n-.145<\/td>\n-.014<\/td>\n.145<\/td>\n.275<\/td>\n-.058<\/td>\n-.116<\/td>\n.058<\/td>\n.203<\/td>\n-.188<\/td>\n1.072<\/td>\n-.130<\/td>\n-.029<\/td>\n-3.218E-17<\/td>\n<\/tr>\n
      Q14_UnclearDeliveryDate<\/th>\n-.203<\/td>\n.101<\/td>\n.087<\/td>\n-.217<\/td>\n-.029<\/td>\n.159<\/td>\n-.232<\/td>\n.130<\/td>\n-1.287E-17<\/td>\n-.145<\/td>\n-.159<\/td>\n.362<\/td>\n-.130<\/td>\n1.739<\/td>\n.029<\/td>\n-.101<\/td>\n<\/tr>\n
      Q15_AddForComparison<\/th>\n-.009<\/td>\n-.036<\/td>\n.058<\/td>\n-.047<\/td>\n-.115<\/td>\n.242<\/td>\n-.008<\/td>\n.106<\/td>\n-.077<\/td>\n-.155<\/td>\n-.071<\/td>\n.175<\/td>\n-.029<\/td>\n.029<\/td>\n.773<\/td>\n.113<\/td>\n<\/tr>\n
      Q16_ForgetToPurchase<\/th>\n.026<\/td>\n-.026<\/td>\n.122<\/td>\n-.122<\/td>\n-.061<\/td>\n.093<\/td>\n-.049<\/td>\n-.099<\/td>\n-4.747E-17<\/td>\n-.165<\/td>\n.128<\/td>\n.090<\/td>\n-3.218E-17<\/td>\n-.101<\/td>\n.113<\/td>\n1.113<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
      \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      Correlation Matrix<\/caption>\n
      \u00a0<\/th>\nQ1_HighShipping<\/th>\nQ2_UnexpectedCharges<\/th>\nQ3_LowerPriceElsewhere<\/th>\nQ4_WaitForDiscount<\/th>\nQ5_DontTrustSeller<\/th>\nQ6_PaymentSecurityConcern<\/th>\nQ7_NoReturnPolicy<\/th>\nQ8_ComplicatedCheckout<\/th>\nQ9_TooManySteps<\/th>\nQ10_SlowWebsite<\/th>\nQ11_LimitedPaymentOptions<\/th>\nQ12_PaymentFailure<\/th>\nQ13_LongDeliveryTime<\/th>\nQ14_UnclearDeliveryDate<\/th>\nQ15_AddForComparison<\/th>\nQ16_ForgetToPurchase<\/th>\n<\/tr>\n<\/thead>\n
      Correlation<\/th>\nQ1_HighShipping<\/th>\n1.000<\/td>\n-.306<\/td>\n.082<\/td>\n-.031<\/td>\n-.028<\/td>\n-.132<\/td>\n.013<\/td>\n.230<\/td>\n-.193<\/td>\n.141<\/td>\n.323<\/td>\n-.199<\/td>\n.136<\/td>\n-.187<\/td>\n-.013<\/td>\n.030<\/td>\n<\/tr>\n
      Q2_UnexpectedCharges<\/th>\n-.306<\/td>\n1.000<\/td>\n-.105<\/td>\n.158<\/td>\n-.258<\/td>\n.192<\/td>\n.106<\/td>\n-.050<\/td>\n-.003<\/td>\n-.029<\/td>\n-.168<\/td>\n.112<\/td>\n-.235<\/td>\n.092<\/td>\n-.050<\/td>\n-.030<\/td>\n<\/tr>\n
      Q3_LowerPriceElsewhere<\/th>\n.082<\/td>\n-.105<\/td>\n1.000<\/td>\n.016<\/td>\n-.348<\/td>\n-.103<\/td>\n.009<\/td>\n.014<\/td>\n.035<\/td>\n.041<\/td>\n.152<\/td>\n.060<\/td>\n.082<\/td>\n.078<\/td>\n.077<\/td>\n.136<\/td>\n<\/tr>\n
      Q4_WaitForDiscount<\/th>\n-.031<\/td>\n.158<\/td>\n.016<\/td>\n1.000<\/td>\n.163<\/td>\n.087<\/td>\n.120<\/td>\n.036<\/td>\n.147<\/td>\n.023<\/td>\n-.035<\/td>\n.168<\/td>\n-.142<\/td>\n-.167<\/td>\n-.054<\/td>\n-.117<\/td>\n<\/tr>\n
      Q5_DontTrustSeller<\/th>\n-.028<\/td>\n-.258<\/td>\n-.348<\/td>\n.163<\/td>\n1.000<\/td>\n-.024<\/td>\n.133<\/td>\n-.017<\/td>\n-.132<\/td>\n.169<\/td>\n.232<\/td>\n-.013<\/td>\n-.012<\/td>\n-.018<\/td>\n-.109<\/td>\n-.048<\/td>\n<\/tr>\n
      Q6_PaymentSecurityConcern<\/th>\n-.132<\/td>\n.192<\/td>\n-.103<\/td>\n.087<\/td>\n-.024<\/td>\n1.000<\/td>\n.267<\/td>\n-.243<\/td>\n.012<\/td>\n.097<\/td>\n-.024<\/td>\n-.064<\/td>\n.113<\/td>\n.097<\/td>\n.221<\/td>\n.071<\/td>\n<\/tr>\n
      Q7_NoReturnPolicy<\/th>\n.013<\/td>\n.106<\/td>\n.009<\/td>\n.120<\/td>\n.133<\/td>\n.267<\/td>\n1.000<\/td>\n.020<\/td>\n.008<\/td>\n.096<\/td>\n.123<\/td>\n-.096<\/td>\n.208<\/td>\n-.137<\/td>\n-.007<\/td>\n-.036<\/td>\n<\/tr>\n
      Q8_ComplicatedCheckout<\/th>\n.230<\/td>\n-.050<\/td>\n.014<\/td>\n.036<\/td>\n-.017<\/td>\n-.243<\/td>\n.020<\/td>\n1.000<\/td>\n-.087<\/td>\n.059<\/td>\n-.109<\/td>\n-.050<\/td>\n-.062<\/td>\n.109<\/td>\n.134<\/td>\n-.103<\/td>\n<\/tr>\n
      Q9_TooManySteps<\/th>\n-.193<\/td>\n-.003<\/td>\n.035<\/td>\n.147<\/td>\n-.132<\/td>\n.012<\/td>\n.008<\/td>\n-.087<\/td>\n1.000<\/td>\n.069<\/td>\n-.045<\/td>\n.277<\/td>\n-.133<\/td>\n.000<\/td>\n-.103<\/td>\n.000<\/td>\n<\/tr>\n
      Q10_SlowWebsite<\/th>\n.141<\/td>\n-.029<\/td>\n.041<\/td>\n.023<\/td>\n.169<\/td>\n.097<\/td>\n.096<\/td>\n.059<\/td>\n.069<\/td>\n1.000<\/td>\n-.041<\/td>\n-.153<\/td>\n.054<\/td>\n-.106<\/td>\n-.170<\/td>\n-.151<\/td>\n<\/tr>\n
      Q11_LimitedPaymentOptions<\/th>\n.323<\/td>\n-.168<\/td>\n.152<\/td>\n-.035<\/td>\n.232<\/td>\n-.024<\/td>\n.123<\/td>\n-.109<\/td>\n-.045<\/td>\n-.041<\/td>\n1.000<\/td>\n-.013<\/td>\n.163<\/td>\n-.100<\/td>\n-.067<\/td>\n.100<\/td>\n<\/tr>\n
      Q12_PaymentFailure<\/th>\n-.199<\/td>\n.112<\/td>\n.060<\/td>\n.168<\/td>\n-.013<\/td>\n-.064<\/td>\n-.096<\/td>\n-.050<\/td>\n.277<\/td>\n-.153<\/td>\n-.013<\/td>\n1.000<\/td>\n-.142<\/td>\n.215<\/td>\n.156<\/td>\n.067<\/td>\n<\/tr>\n
      Q13_LongDeliveryTime<\/th>\n.136<\/td>\n-.235<\/td>\n.082<\/td>\n-.142<\/td>\n-.012<\/td>\n.113<\/td>\n.208<\/td>\n-.062<\/td>\n-.133<\/td>\n.054<\/td>\n.163<\/td>\n-.142<\/td>\n1.000<\/td>\n-.096<\/td>\n-.032<\/td>\n.000<\/td>\n<\/tr>\n
      Q14_UnclearDeliveryDate<\/th>\n-.187<\/td>\n.092<\/td>\n.078<\/td>\n-.167<\/td>\n-.018<\/td>\n.097<\/td>\n-.137<\/td>\n.109<\/td>\n.000<\/td>\n-.106<\/td>\n-.100<\/td>\n.215<\/td>\n-.096<\/td>\n1.000<\/td>\n.025<\/td>\n-.073<\/td>\n<\/tr>\n
      Q15_AddForComparison<\/th>\n-.013<\/td>\n-.050<\/td>\n.077<\/td>\n-.054<\/td>\n-.109<\/td>\n.221<\/td>\n-.007<\/td>\n.134<\/td>\n-.103<\/td>\n-.170<\/td>\n-.067<\/td>\n.156<\/td>\n-.032<\/td>\n.025<\/td>\n1.000<\/td>\n.122<\/td>\n<\/tr>\n
      Q16_ForgetToPurchase<\/th>\n.030<\/td>\n-.030<\/td>\n.136<\/td>\n-.117<\/td>\n-.048<\/td>\n.071<\/td>\n-.036<\/td>\n-.103<\/td>\n.000<\/td>\n-.151<\/td>\n.100<\/td>\n.067<\/td>\n.000<\/td>\n-.073<\/td>\n.122<\/td>\n1.000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
      \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      Anti-image Matrices<\/caption>\n
      \u00a0<\/th>\nQ1_HighShipping<\/th>\nQ2_UnexpectedCharges<\/th>\nQ3_LowerPriceElsewhere<\/th>\nQ4_WaitForDiscount<\/th>\nQ5_DontTrustSeller<\/th>\nQ6_PaymentSecurityConcern<\/th>\nQ7_NoReturnPolicy<\/th>\nQ8_ComplicatedCheckout<\/th>\nQ9_TooManySteps<\/th>\nQ10_SlowWebsite<\/th>\nQ11_LimitedPaymentOptions<\/th>\nQ12_PaymentFailure<\/th>\nQ13_LongDeliveryTime<\/th>\nQ14_UnclearDeliveryDate<\/th>\nQ15_AddForComparison<\/th>\nQ16_ForgetToPurchase<\/th>\n<\/tr>\n<\/thead>\n
      Anti-image Covariance<\/th>\nQ1_HighShipping<\/th>\n.633<\/td>\n.202<\/td>\n.083<\/td>\n-.080<\/td>\n.167<\/td>\n.033<\/td>\n-.011<\/td>\n-.165<\/td>\n.163<\/td>\n-.151<\/td>\n-.257<\/td>\n.044<\/td>\n.015<\/td>\n.057<\/td>\n.019<\/td>\n-.049<\/td>\n<\/tr>\n
      Q2_UnexpectedCharges<\/th>\n.202<\/td>\n.626<\/td>\n.161<\/td>\n-.144<\/td>\n.252<\/td>\n-.064<\/td>\n-.136<\/td>\n-.015<\/td>\n.171<\/td>\n-.088<\/td>\n-.072<\/td>\n-.072<\/td>\n.187<\/td>\n-.054<\/td>\n.096<\/td>\n-.031<\/td>\n<\/tr>\n
      Q3_LowerPriceElsewhere<\/th>\n.083<\/td>\n.161<\/td>\n.662<\/td>\n-.169<\/td>\n.296<\/td>\n.141<\/td>\n-.097<\/td>\n.039<\/td>\n.076<\/td>\n-.182<\/td>\n-.193<\/td>\n-.008<\/td>\n-.012<\/td>\n-.156<\/td>\n-.070<\/td>\n-.139<\/td>\n<\/tr>\n
      Q4_WaitForDiscount<\/th>\n-.080<\/td>\n-.144<\/td>\n-.169<\/td>\n.735<\/td>\n-.194<\/td>\n-.141<\/td>\n-.001<\/td>\n-.086<\/td>\n-.112<\/td>\n.113<\/td>\n.102<\/td>\n-.142<\/td>\n.075<\/td>\n.223<\/td>\n.083<\/td>\n.144<\/td>\n<\/tr>\n
      Q5_DontTrustSeller<\/th>\n.167<\/td>\n.252<\/td>\n.296<\/td>\n-.194<\/td>\n.516<\/td>\n.071<\/td>\n-.129<\/td>\n.013<\/td>\n.183<\/td>\n-.201<\/td>\n-.222<\/td>\n-.029<\/td>\n.081<\/td>\n-.098<\/td>\n.027<\/td>\n-.062<\/td>\n<\/tr>\n
      Q6_PaymentSecurityConcern<\/th>\n.033<\/td>\n-.064<\/td>\n.141<\/td>\n-.141<\/td>\n.071<\/td>\n.645<\/td>\n-.186<\/td>\n.230<\/td>\n-.016<\/td>\n-.153<\/td>\n-.030<\/td>\n.128<\/td>\n-.093<\/td>\n-.196<\/td>\n-.250<\/td>\n-.100<\/td>\n<\/tr>\n
      Q7_NoReturnPolicy<\/th>\n-.011<\/td>\n-.136<\/td>\n-.097<\/td>\n-.001<\/td>\n-.129<\/td>\n-.186<\/td>\n.785<\/td>\n-.108<\/td>\n-.070<\/td>\n.032<\/td>\n-.035<\/td>\n.039<\/td>\n-.165<\/td>\n.131<\/td>\n.023<\/td>\n.054<\/td>\n<\/tr>\n
      Q8_ComplicatedCheckout<\/th>\n-.165<\/td>\n-.015<\/td>\n.039<\/td>\n-.086<\/td>\n.013<\/td>\n.230<\/td>\n-.108<\/td>\n.757<\/td>\n.011<\/td>\n-.070<\/td>\n.100<\/td>\n.075<\/td>\n.020<\/td>\n-.177<\/td>\n-.186<\/td>\n.032<\/td>\n<\/tr>\n
      Q9_TooManySteps<\/th>\n.163<\/td>\n.171<\/td>\n.076<\/td>\n-.112<\/td>\n.183<\/td>\n-.016<\/td>\n-.070<\/td>\n.011<\/td>\n.762<\/td>\n-.137<\/td>\n-.072<\/td>\n-.205<\/td>\n.122<\/td>\n.016<\/td>\n.120<\/td>\n-.028<\/td>\n<\/tr>\n
      Q10_SlowWebsite<\/th>\n-.151<\/td>\n-.088<\/td>\n-.182<\/td>\n.113<\/td>\n-.201<\/td>\n-.153<\/td>\n.032<\/td>\n-.070<\/td>\n-.137<\/td>\n.767<\/td>\n.152<\/td>\n.049<\/td>\n-.025<\/td>\n.123<\/td>\n.131<\/td>\n.144<\/td>\n<\/tr>\n
      Q11_LimitedPaymentOptions<\/th>\n-.257<\/td>\n-.072<\/td>\n-.193<\/td>\n.102<\/td>\n-.222<\/td>\n-.030<\/td>\n-.035<\/td>\n.100<\/td>\n-.072<\/td>\n.152<\/td>\n.689<\/td>\n-.036<\/td>\n-.076<\/td>\n.058<\/td>\n.045<\/td>\n-.008<\/td>\n<\/tr>\n
      Q12_PaymentFailure<\/th>\n.044<\/td>\n-.072<\/td>\n-.008<\/td>\n-.142<\/td>\n-.029<\/td>\n.128<\/td>\n.039<\/td>\n.075<\/td>\n-.205<\/td>\n.049<\/td>\n-.036<\/td>\n.741<\/td>\n-.008<\/td>\n-.182<\/td>\n-.182<\/td>\n-.063<\/td>\n<\/tr>\n
      Q13_LongDeliveryTime<\/th>\n.015<\/td>\n.187<\/td>\n-.012<\/td>\n.075<\/td>\n.081<\/td>\n-.093<\/td>\n-.165<\/td>\n.020<\/td>\n.122<\/td>\n-.025<\/td>\n-.076<\/td>\n-.008<\/td>\n.805<\/td>\n.047<\/td>\n.074<\/td>\n.031<\/td>\n<\/tr>\n
      Q14_UnclearDeliveryDate<\/th>\n.057<\/td>\n-.054<\/td>\n-.156<\/td>\n.223<\/td>\n-.098<\/td>\n-.196<\/td>\n.131<\/td>\n-.177<\/td>\n.016<\/td>\n.123<\/td>\n.058<\/td>\n-.182<\/td>\n.047<\/td>\n.741<\/td>\n.109<\/td>\n.127<\/td>\n<\/tr>\n
      Q15_AddForComparison<\/th>\n.019<\/td>\n.096<\/td>\n-.070<\/td>\n.083<\/td>\n.027<\/td>\n-.250<\/td>\n.023<\/td>\n-.186<\/td>\n.120<\/td>\n.131<\/td>\n.045<\/td>\n-.182<\/td>\n.074<\/td>\n.109<\/td>\n.761<\/td>\n-.034<\/td>\n<\/tr>\n
      Q16_ForgetToPurchase<\/th>\n-.049<\/td>\n-.031<\/td>\n-.139<\/td>\n.144<\/td>\n-.062<\/td>\n-.100<\/td>\n.054<\/td>\n.032<\/td>\n-.028<\/td>\n.144<\/td>\n-.008<\/td>\n-.063<\/td>\n.031<\/td>\n.127<\/td>\n-.034<\/td>\n.882<\/td>\n<\/tr>\n
      Anti-image Correlation<\/th>\nQ1_HighShipping<\/th>\n.439a<\/sup><\/td>\n.321<\/td>\n.129<\/td>\n-.117<\/td>\n.292<\/td>\n.052<\/td>\n-.016<\/td>\n-.238<\/td>\n.235<\/td>\n-.217<\/td>\n-.389<\/td>\n.065<\/td>\n.021<\/td>\n.084<\/td>\n.028<\/td>\n-.065<\/td>\n<\/tr>\n
      Q2_UnexpectedCharges<\/th>\n.321<\/td>\n.353a<\/sup><\/td>\n.250<\/td>\n-.212<\/td>\n.444<\/td>\n-.101<\/td>\n-.194<\/td>\n-.022<\/td>\n.247<\/td>\n-.127<\/td>\n-.109<\/td>\n-.106<\/td>\n.263<\/td>\n-.079<\/td>\n.140<\/td>\n-.041<\/td>\n<\/tr>\n
      Q3_LowerPriceElsewhere<\/th>\n.129<\/td>\n.250<\/td>\n.233a<\/sup><\/td>\n-.242<\/td>\n.507<\/td>\n.216<\/td>\n-.134<\/td>\n.055<\/td>\n.107<\/td>\n-.256<\/td>\n-.286<\/td>\n-.012<\/td>\n-.016<\/td>\n-.222<\/td>\n-.098<\/td>\n-.181<\/td>\n<\/tr>\n
      Q4_WaitForDiscount<\/th>\n-.117<\/td>\n-.212<\/td>\n-.242<\/td>\n.270a<\/sup><\/td>\n-.315<\/td>\n-.205<\/td>\n-.001<\/td>\n-.115<\/td>\n-.149<\/td>\n.150<\/td>\n.143<\/td>\n-.192<\/td>\n.098<\/td>\n.302<\/td>\n.111<\/td>\n.179<\/td>\n<\/tr>\n
      Q5_DontTrustSeller<\/th>\n.292<\/td>\n.444<\/td>\n.507<\/td>\n-.315<\/td>\n.245a<\/sup><\/td>\n.122<\/td>\n-.202<\/td>\n.021<\/td>\n.292<\/td>\n-.320<\/td>\n-.372<\/td>\n-.047<\/td>\n.126<\/td>\n-.158<\/td>\n.044<\/td>\n-.091<\/td>\n<\/tr>\n
      Q6_PaymentSecurityConcern<\/th>\n.052<\/td>\n-.101<\/td>\n.216<\/td>\n-.205<\/td>\n.122<\/td>\n.321a<\/sup><\/td>\n-.262<\/td>\n.330<\/td>\n-.022<\/td>\n-.217<\/td>\n-.046<\/td>\n.186<\/td>\n-.129<\/td>\n-.283<\/td>\n-.358<\/td>\n-.133<\/td>\n<\/tr>\n
      Q7_NoReturnPolicy<\/th>\n-.016<\/td>\n-.194<\/td>\n-.134<\/td>\n-.001<\/td>\n-.202<\/td>\n-.262<\/td>\n.434a<\/sup><\/td>\n-.140<\/td>\n-.090<\/td>\n.041<\/td>\n-.048<\/td>\n.051<\/td>\n-.207<\/td>\n.172<\/td>\n.030<\/td>\n.065<\/td>\n<\/tr>\n
      Q8_ComplicatedCheckout<\/th>\n-.238<\/td>\n-.022<\/td>\n.055<\/td>\n-.115<\/td>\n.021<\/td>\n.330<\/td>\n-.140<\/td>\n.343a<\/sup><\/td>\n.015<\/td>\n-.091<\/td>\n.139<\/td>\n.100<\/td>\n.026<\/td>\n-.236<\/td>\n-.245<\/td>\n.040<\/td>\n<\/tr>\n
      Q9_TooManySteps<\/th>\n.235<\/td>\n.247<\/td>\n.107<\/td>\n-.149<\/td>\n.292<\/td>\n-.022<\/td>\n-.090<\/td>\n.015<\/td>\n.324a<\/sup><\/td>\n-.179<\/td>\n-.100<\/td>\n-.272<\/td>\n.156<\/td>\n.022<\/td>\n.158<\/td>\n-.034<\/td>\n<\/tr>\n
      Q10_SlowWebsite<\/th>\n-.217<\/td>\n-.127<\/td>\n-.256<\/td>\n.150<\/td>\n-.320<\/td>\n-.217<\/td>\n.041<\/td>\n-.091<\/td>\n-.179<\/td>\n.261a<\/sup><\/td>\n.210<\/td>\n.065<\/td>\n-.032<\/td>\n.163<\/td>\n.172<\/td>\n.175<\/td>\n<\/tr>\n
      Q11_LimitedPaymentOptions<\/th>\n-.389<\/td>\n-.109<\/td>\n-.286<\/td>\n.143<\/td>\n-.372<\/td>\n-.046<\/td>\n-.048<\/td>\n.139<\/td>\n-.100<\/td>\n.210<\/td>\n.367a<\/sup><\/td>\n-.051<\/td>\n-.102<\/td>\n.081<\/td>\n.063<\/td>\n-.011<\/td>\n<\/tr>\n
      Q12_PaymentFailure<\/th>\n.065<\/td>\n-.106<\/td>\n-.012<\/td>\n-.192<\/td>\n-.047<\/td>\n.186<\/td>\n.051<\/td>\n.100<\/td>\n-.272<\/td>\n.065<\/td>\n-.051<\/td>\n.489a<\/sup><\/td>\n-.010<\/td>\n-.246<\/td>\n-.242<\/td>\n-.078<\/td>\n<\/tr>\n
      Q13_LongDeliveryTime<\/th>\n.021<\/td>\n.263<\/td>\n-.016<\/td>\n.098<\/td>\n.126<\/td>\n-.129<\/td>\n-.207<\/td>\n.026<\/td>\n.156<\/td>\n-.032<\/td>\n-.102<\/td>\n-.010<\/td>\n.537a<\/sup><\/td>\n.061<\/td>\n.094<\/td>\n.037<\/td>\n<\/tr>\n
      Q14_UnclearDeliveryDate<\/th>\n.084<\/td>\n-.079<\/td>\n-.222<\/td>\n.302<\/td>\n-.158<\/td>\n-.283<\/td>\n.172<\/td>\n-.236<\/td>\n.022<\/td>\n.163<\/td>\n.081<\/td>\n-.246<\/td>\n.061<\/td>\n.292a<\/sup><\/td>\n.145<\/td>\n.157<\/td>\n<\/tr>\n
      Q15_AddForComparison<\/th>\n.028<\/td>\n.140<\/td>\n-.098<\/td>\n.111<\/td>\n.044<\/td>\n-.358<\/td>\n.030<\/td>\n-.245<\/td>\n.158<\/td>\n.172<\/td>\n.063<\/td>\n-.242<\/td>\n.094<\/td>\n.145<\/td>\n.315a<\/sup><\/td>\n-.042<\/td>\n<\/tr>\n
      Q16_ForgetToPurchase<\/th>\n-.065<\/td>\n-.041<\/td>\n-.181<\/td>\n.179<\/td>\n-.091<\/td>\n-.133<\/td>\n.065<\/td>\n.040<\/td>\n-.034<\/td>\n.175<\/td>\n-.011<\/td>\n-.078<\/td>\n.037<\/td>\n.157<\/td>\n-.042<\/td>\n.396a<\/sup><\/td>\n<\/tr>\n<\/tbody>\n
      a.\u00a0Measures of Sampling Adequacy(MSA)<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<\/div>\n
      \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      Communalities<\/caption>\n
      \u00a0<\/th>\nInitial<\/th>\nExtraction<\/th>\n<\/tr>\n<\/thead>\n
      Q1_HighShipping<\/th>\n1.000<\/td>\n.621<\/td>\n<\/tr>\n
      Q2_UnexpectedCharges<\/th>\n1.000<\/td>\n.576<\/td>\n<\/tr>\n
      Q3_LowerPriceElsewhere<\/th>\n1.000<\/td>\n.695<\/td>\n<\/tr>\n
      Q4_WaitForDiscount<\/th>\n1.000<\/td>\n.685<\/td>\n<\/tr>\n
      Q5_DontTrustSeller<\/th>\n1.000<\/td>\n.846<\/td>\n<\/tr>\n
      Q6_PaymentSecurityConcern<\/th>\n1.000<\/td>\n.708<\/td>\n<\/tr>\n
      Q7_NoReturnPolicy<\/th>\n1.000<\/td>\n.583<\/td>\n<\/tr>\n
      Q8_ComplicatedCheckout<\/th>\n1.000<\/td>\n.745<\/td>\n<\/tr>\n
      Q9_TooManySteps<\/th>\n1.000<\/td>\n.577<\/td>\n<\/tr>\n
      Q10_SlowWebsite<\/th>\n1.000<\/td>\n.513<\/td>\n<\/tr>\n
      Q11_LimitedPaymentOptions<\/th>\n1.000<\/td>\n.575<\/td>\n<\/tr>\n
      Q12_PaymentFailure<\/th>\n1.000<\/td>\n.685<\/td>\n<\/tr>\n
      Q13_LongDeliveryTime<\/th>\n1.000<\/td>\n.523<\/td>\n<\/tr>\n
      Q14_UnclearDeliveryDate<\/th>\n1.000<\/td>\n.752<\/td>\n<\/tr>\n
      Q15_AddForComparison<\/th>\n1.000<\/td>\n.676<\/td>\n<\/tr>\n
      Q16_ForgetToPurchase<\/th>\n1.000<\/td>\n.500<\/td>\n<\/tr>\n<\/tbody>\n
      Extraction Method: Principal Component Analysis.<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<\/div>\n
      \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      Total Variance Explained<\/caption>\n
      Component<\/th>\nInitial Eigenvalues<\/th>\nExtraction Sums of Squared Loadings<\/th>\n<\/tr>\n
      Total<\/th>\n% of Variance<\/th>\nCumulative %<\/th>\nTotal<\/th>\n% of Variance<\/th>\nCumulative %<\/th>\n<\/tr>\n<\/thead>\n
      1<\/th>\n2.099<\/td>\n13.120<\/td>\n13.120<\/td>\n2.099<\/td>\n13.120<\/td>\n13.120<\/td>\n<\/tr>\n
      2<\/th>\n1.686<\/td>\n10.537<\/td>\n23.657<\/td>\n1.686<\/td>\n10.537<\/td>\n23.657<\/td>\n<\/tr>\n
      3<\/th>\n1.528<\/td>\n9.550<\/td>\n33.207<\/td>\n1.528<\/td>\n9.550<\/td>\n33.207<\/td>\n<\/tr>\n
      4<\/th>\n1.365<\/td>\n8.532<\/td>\n41.739<\/td>\n1.365<\/td>\n8.532<\/td>\n41.739<\/td>\n<\/tr>\n
      5<\/th>\n1.279<\/td>\n7.991<\/td>\n49.730<\/td>\n1.279<\/td>\n7.991<\/td>\n49.730<\/td>\n<\/tr>\n
      6<\/th>\n1.210<\/td>\n7.564<\/td>\n57.294<\/td>\n1.210<\/td>\n7.564<\/td>\n57.294<\/td>\n<\/tr>\n
      7<\/th>\n1.092<\/td>\n6.826<\/td>\n64.120<\/td>\n1.092<\/td>\n6.826<\/td>\n64.120<\/td>\n<\/tr>\n
      8<\/th>\n.963<\/td>\n6.017<\/td>\n70.137<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
      9<\/th>\n.895<\/td>\n5.594<\/td>\n75.732<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
      10<\/th>\n.797<\/td>\n4.983<\/td>\n80.714<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
      11<\/th>\n.748<\/td>\n4.675<\/td>\n85.389<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
      12<\/th>\n.662<\/td>\n4.139<\/td>\n89.528<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
      13<\/th>\n.647<\/td>\n4.042<\/td>\n93.570<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
      14<\/th>\n.496<\/td>\n3.098<\/td>\n96.668<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
      15<\/th>\n.317<\/td>\n1.984<\/td>\n98.652<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
      16<\/th>\n.216<\/td>\n1.348<\/td>\n100.000<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n<\/tbody>\n
      Extraction Method: Principal Component Analysis.<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<\/div>\n
      \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      Component Matrixa<\/sup><\/caption>\n
      \u00a0<\/th>\nComponent<\/th>\n<\/tr>\n
      1<\/th>\n2<\/th>\n3<\/th>\n4<\/th>\n5<\/th>\n6<\/th>\n7<\/th>\n<\/tr>\n<\/thead>\n
      Q1_HighShipping<\/th>\n.673<\/td>\n-.235<\/td>\n-.079<\/td>\n.048<\/td>\n.215<\/td>\n.212<\/td>\n-.116<\/td>\n<\/tr>\n
      Q2_UnexpectedCharges<\/th>\n-.569<\/td>\n.271<\/td>\n.114<\/td>\n-.225<\/td>\n.237<\/td>\n-.026<\/td>\n-.241<\/td>\n<\/tr>\n
      Q3_LowerPriceElsewhere<\/th>\n.062<\/td>\n-.470<\/td>\n.288<\/td>\n.284<\/td>\n.512<\/td>\n-.035<\/td>\n.207<\/td>\n<\/tr>\n
      Q4_WaitForDiscount<\/th>\n-.176<\/td>\n.432<\/td>\n-.147<\/td>\n.385<\/td>\n.277<\/td>\n.415<\/td>\n-.221<\/td>\n<\/tr>\n
      Q5_DontTrustSeller<\/th>\n.309<\/td>\n.481<\/td>\n-.277<\/td>\n.178<\/td>\n-.563<\/td>\n.260<\/td>\n.161<\/td>\n<\/tr>\n
      Q6_PaymentSecurityConcern<\/th>\n-.165<\/td>\n.435<\/td>\n.632<\/td>\n-.234<\/td>\n-.010<\/td>\n.128<\/td>\n.143<\/td>\n<\/tr>\n
      Q7_NoReturnPolicy<\/th>\n.194<\/td>\n.508<\/td>\n.383<\/td>\n-.018<\/td>\n.243<\/td>\n.260<\/td>\n.115<\/td>\n<\/tr>\n
      Q8_ComplicatedCheckout<\/th>\n.131<\/td>\n-.258<\/td>\n-.424<\/td>\n-.278<\/td>\n.302<\/td>\n.551<\/td>\n.097<\/td>\n<\/tr>\n
      Q9_TooManySteps<\/th>\n-.362<\/td>\n.107<\/td>\n-.056<\/td>\n.549<\/td>\n.257<\/td>\n-.171<\/td>\n.187<\/td>\n<\/tr>\n
      Q10_SlowWebsite<\/th>\n.270<\/td>\n.376<\/td>\n-.183<\/td>\n-.054<\/td>\n.397<\/td>\n-.123<\/td>\n.299<\/td>\n<\/tr>\n
      Q11_LimitedPaymentOptions<\/th>\n.502<\/td>\n-.021<\/td>\n.227<\/td>\n.473<\/td>\n-.184<\/td>\n.088<\/td>\n.083<\/td>\n<\/tr>\n
      Q12_PaymentFailure<\/th>\n-.512<\/td>\n-.142<\/td>\n-.004<\/td>\n.499<\/td>\n-.123<\/td>\n.287<\/td>\n.238<\/td>\n<\/tr>\n
      Q13_LongDeliveryTime<\/th>\n.476<\/td>\n.035<\/td>\n.408<\/td>\n-.085<\/td>\n.039<\/td>\n-.152<\/td>\n.311<\/td>\n<\/tr>\n
      Q14_UnclearDeliveryDate<\/th>\n-.379<\/td>\n-.237<\/td>\n-.051<\/td>\n-.204<\/td>\n-.202<\/td>\n.065<\/td>\n.681<\/td>\n<\/tr>\n
      Q15_AddForComparison<\/th>\n-.151<\/td>\n-.296<\/td>\n.375<\/td>\n-.199<\/td>\n-.089<\/td>\n.613<\/td>\n-.047<\/td>\n<\/tr>\n
      Q16_ForgetToPurchase<\/th>\n.003<\/td>\n-.293<\/td>\n.451<\/td>\n.234<\/td>\n-.214<\/td>\n.002<\/td>\n-.331<\/td>\n<\/tr>\n<\/tbody>\n
      Extraction Method: Principal Component Analysis.<\/td>\n<\/tr>\n
      \n

      a. 7 components extracted.<\/p>\n

      \u00a0<\/p>\n

      \n\n\n\n\n\n\n\n\n\n\n
      Case Processing Summarya,b<\/sup><\/caption>\n
      Cases<\/th>\n<\/tr>\n
      Valid<\/th>\nMissing<\/th>\nTotal<\/th>\n<\/tr>\n
      N<\/th>\nPercent<\/th>\nN<\/th>\nPercent<\/th>\nN<\/th>\nPercent<\/th>\n<\/tr>\n<\/thead>\n
      70<\/td>\n100.0<\/td>\n0<\/td>\n.0<\/td>\n70<\/td>\n100.0<\/td>\n<\/tr>\n<\/tbody>\n
      a.\u00a0 Squared Euclidean Distance used<\/td>\n<\/tr>\n
      b.\u00a0Average Linkage (Between Groups)<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<\/div>\n
      \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      Agglomeration Schedule<\/caption>\n
      Stage<\/th>\nCluster Combined<\/th>\nCoefficients<\/th>\nStage Cluster First Appears<\/th>\nNext Stage<\/th>\n<\/tr>\n
      Cluster 1<\/th>\nCluster 2<\/th>\nCluster 1<\/th>\nCluster 2<\/th>\n<\/tr>\n<\/thead>\n
      1<\/th>\n33<\/td>\n68<\/td>\n7.000<\/td>\n0<\/td>\n0<\/td>\n14<\/td>\n<\/tr>\n
      2<\/th>\n65<\/td>\n66<\/td>\n7.000<\/td>\n0<\/td>\n0<\/td>\n26<\/td>\n<\/tr>\n
      3<\/th>\n3<\/td>\n60<\/td>\n7.000<\/td>\n0<\/td>\n0<\/td>\n50<\/td>\n<\/tr>\n
      4<\/th>\n4<\/td>\n40<\/td>\n8.000<\/td>\n0<\/td>\n0<\/td>\n23<\/td>\n<\/tr>\n
      5<\/th>\n21<\/td>\n52<\/td>\n9.000<\/td>\n0<\/td>\n0<\/td>\n27<\/td>\n<\/tr>\n
      6<\/th>\n20<\/td>\n63<\/td>\n10.000<\/td>\n0<\/td>\n0<\/td>\n41<\/td>\n<\/tr>\n
      7<\/th>\n44<\/td>\n58<\/td>\n11.000<\/td>\n0<\/td>\n0<\/td>\n13<\/td>\n<\/tr>\n
      8<\/th>\n7<\/td>\n48<\/td>\n11.000<\/td>\n0<\/td>\n0<\/td>\n29<\/td>\n<\/tr>\n
      9<\/th>\n38<\/td>\n70<\/td>\n12.000<\/td>\n0<\/td>\n0<\/td>\n25<\/td>\n<\/tr>\n
      10<\/th>\n12<\/td>\n34<\/td>\n12.000<\/td>\n0<\/td>\n0<\/td>\n34<\/td>\n<\/tr>\n
      11<\/th>\n31<\/td>\n45<\/td>\n14.000<\/td>\n0<\/td>\n0<\/td>\n12<\/td>\n<\/tr>\n
      12<\/th>\n22<\/td>\n31<\/td>\n14.000<\/td>\n0<\/td>\n11<\/td>\n23<\/td>\n<\/tr>\n
      13<\/th>\n30<\/td>\n44<\/td>\n14.500<\/td>\n0<\/td>\n7<\/td>\n36<\/td>\n<\/tr>\n
      14<\/th>\n33<\/td>\n36<\/td>\n14.500<\/td>\n1<\/td>\n0<\/td>\n39<\/td>\n<\/tr>\n
      15<\/th>\n37<\/td>\n56<\/td>\n15.000<\/td>\n0<\/td>\n0<\/td>\n38<\/td>\n<\/tr>\n
      16<\/th>\n8<\/td>\n49<\/td>\n15.000<\/td>\n0<\/td>\n0<\/td>\n42<\/td>\n<\/tr>\n
      17<\/th>\n6<\/td>\n18<\/td>\n15.000<\/td>\n0<\/td>\n0<\/td>\n30<\/td>\n<\/tr>\n
      18<\/th>\n43<\/td>\n69<\/td>\n16.000<\/td>\n0<\/td>\n0<\/td>\n35<\/td>\n<\/tr>\n
      19<\/th>\n29<\/td>\n64<\/td>\n16.000<\/td>\n0<\/td>\n0<\/td>\n47<\/td>\n<\/tr>\n
      20<\/th>\n42<\/td>\n47<\/td>\n16.000<\/td>\n0<\/td>\n0<\/td>\n43<\/td>\n<\/tr>\n
      21<\/th>\n23<\/td>\n35<\/td>\n16.000<\/td>\n0<\/td>\n0<\/td>\n45<\/td>\n<\/tr>\n
      22<\/th>\n5<\/td>\n25<\/td>\n16.000<\/td>\n0<\/td>\n0<\/td>\n49<\/td>\n<\/tr>\n
      23<\/th>\n4<\/td>\n22<\/td>\n16.333<\/td>\n4<\/td>\n12<\/td>\n44<\/td>\n<\/tr>\n
      24<\/th>\n27<\/td>\n62<\/td>\n17.000<\/td>\n0<\/td>\n0<\/td>\n49<\/td>\n<\/tr>\n
      25<\/th>\n38<\/td>\n41<\/td>\n17.000<\/td>\n9<\/td>\n0<\/td>\n36<\/td>\n<\/tr>\n
      26<\/th>\n13<\/td>\n65<\/td>\n17.500<\/td>\n0<\/td>\n2<\/td>\n47<\/td>\n<\/tr>\n
      27<\/th>\n21<\/td>\n26<\/td>\n17.500<\/td>\n5<\/td>\n0<\/td>\n42<\/td>\n<\/tr>\n
      28<\/th>\n1<\/td>\n16<\/td>\n18.000<\/td>\n0<\/td>\n0<\/td>\n38<\/td>\n<\/tr>\n
      29<\/th>\n7<\/td>\n15<\/td>\n18.500<\/td>\n8<\/td>\n0<\/td>\n46<\/td>\n<\/tr>\n
      30<\/th>\n6<\/td>\n11<\/td>\n18.500<\/td>\n17<\/td>\n0<\/td>\n57<\/td>\n<\/tr>\n
      31<\/th>\n51<\/td>\n61<\/td>\n19.000<\/td>\n0<\/td>\n0<\/td>\n60<\/td>\n<\/tr>\n
      32<\/th>\n32<\/td>\n57<\/td>\n19.000<\/td>\n0<\/td>\n0<\/td>\n48<\/td>\n<\/tr>\n
      33<\/th>\n17<\/td>\n39<\/td>\n19.000<\/td>\n0<\/td>\n0<\/td>\n65<\/td>\n<\/tr>\n
      34<\/th>\n12<\/td>\n19<\/td>\n19.000<\/td>\n10<\/td>\n0<\/td>\n44<\/td>\n<\/tr>\n
      35<\/th>\n43<\/td>\n46<\/td>\n20.000<\/td>\n18<\/td>\n0<\/td>\n54<\/td>\n<\/tr>\n
      36<\/th>\n30<\/td>\n38<\/td>\n20.889<\/td>\n13<\/td>\n25<\/td>\n40<\/td>\n<\/tr>\n
      37<\/th>\n50<\/td>\n55<\/td>\n21.000<\/td>\n0<\/td>\n0<\/td>\n39<\/td>\n<\/tr>\n
      38<\/th>\n1<\/td>\n37<\/td>\n21.000<\/td>\n28<\/td>\n15<\/td>\n55<\/td>\n<\/tr>\n
      39<\/th>\n33<\/td>\n50<\/td>\n21.500<\/td>\n14<\/td>\n37<\/td>\n51<\/td>\n<\/tr>\n
      40<\/th>\n30<\/td>\n53<\/td>\n21.667<\/td>\n36<\/td>\n0<\/td>\n51<\/td>\n<\/tr>\n
      41<\/th>\n9<\/td>\n20<\/td>\n22.000<\/td>\n0<\/td>\n6<\/td>\n58<\/td>\n<\/tr>\n
      42<\/th>\n8<\/td>\n21<\/td>\n22.167<\/td>\n16<\/td>\n27<\/td>\n53<\/td>\n<\/tr>\n
      43<\/th>\n28<\/td>\n42<\/td>\n23.000<\/td>\n0<\/td>\n20<\/td>\n63<\/td>\n<\/tr>\n
      44<\/th>\n4<\/td>\n12<\/td>\n24.533<\/td>\n23<\/td>\n34<\/td>\n52<\/td>\n<\/tr>\n
      45<\/th>\n23<\/td>\n59<\/td>\n25.000<\/td>\n21<\/td>\n0<\/td>\n63<\/td>\n<\/tr>\n
      46<\/th>\n7<\/td>\n54<\/td>\n25.000<\/td>\n29<\/td>\n0<\/td>\n58<\/td>\n<\/tr>\n
      47<\/th>\n13<\/td>\n29<\/td>\n25.333<\/td>\n26<\/td>\n19<\/td>\n52<\/td>\n<\/tr>\n
      48<\/th>\n2<\/td>\n32<\/td>\n25.500<\/td>\n0<\/td>\n32<\/td>\n59<\/td>\n<\/tr>\n
      49<\/th>\n5<\/td>\n27<\/td>\n26.000<\/td>\n22<\/td>\n24<\/td>\n60<\/td>\n<\/tr>\n
      50<\/th>\n3<\/td>\n10<\/td>\n26.500<\/td>\n3<\/td>\n0<\/td>\n54<\/td>\n<\/tr>\n
      51<\/th>\n30<\/td>\n33<\/td>\n27.143<\/td>\n40<\/td>\n39<\/td>\n56<\/td>\n<\/tr>\n
      52<\/th>\n4<\/td>\n13<\/td>\n27.150<\/td>\n44<\/td>\n47<\/td>\n55<\/td>\n<\/tr>\n
      53<\/th>\n8<\/td>\n24<\/td>\n27.600<\/td>\n42<\/td>\n0<\/td>\n56<\/td>\n<\/tr>\n
      54<\/th>\n3<\/td>\n43<\/td>\n28.111<\/td>\n50<\/td>\n35<\/td>\n57<\/td>\n<\/tr>\n
      55<\/th>\n1<\/td>\n4<\/td>\n29.212<\/td>\n38<\/td>\n52<\/td>\n61<\/td>\n<\/tr>\n
      56<\/th>\n8<\/td>\n30<\/td>\n29.417<\/td>\n53<\/td>\n51<\/td>\n61<\/td>\n<\/tr>\n
      57<\/th>\n3<\/td>\n6<\/td>\n29.500<\/td>\n54<\/td>\n30<\/td>\n65<\/td>\n<\/tr>\n
      58<\/th>\n7<\/td>\n9<\/td>\n30.250<\/td>\n46<\/td>\n41<\/td>\n62<\/td>\n<\/tr>\n
      59<\/th>\n2<\/td>\n14<\/td>\n32.333<\/td>\n48<\/td>\n0<\/td>\n66<\/td>\n<\/tr>\n
      60<\/th>\n5<\/td>\n51<\/td>\n32.500<\/td>\n49<\/td>\n31<\/td>\n62<\/td>\n<\/tr>\n
      61<\/th>\n1<\/td>\n8<\/td>\n32.817<\/td>\n55<\/td>\n56<\/td>\n64<\/td>\n<\/tr>\n
      62<\/th>\n5<\/td>\n7<\/td>\n33.476<\/td>\n60<\/td>\n58<\/td>\n64<\/td>\n<\/tr>\n
      63<\/th>\n23<\/td>\n28<\/td>\n34.222<\/td>\n45<\/td>\n43<\/td>\n66<\/td>\n<\/tr>\n
      64<\/th>\n1<\/td>\n5<\/td>\n36.391<\/td>\n61<\/td>\n62<\/td>\n67<\/td>\n<\/tr>\n
      65<\/th>\n3<\/td>\n17<\/td>\n37.056<\/td>\n57<\/td>\n33<\/td>\n67<\/td>\n<\/tr>\n
      66<\/th>\n2<\/td>\n23<\/td>\n38.417<\/td>\n59<\/td>\n63<\/td>\n68<\/td>\n<\/tr>\n
      67<\/th>\n1<\/td>\n3<\/td>\n38.936<\/td>\n64<\/td>\n65<\/td>\n68<\/td>\n<\/tr>\n
      68<\/th>\n1<\/td>\n2<\/td>\n40.734<\/td>\n67<\/td>\n66<\/td>\n69<\/td>\n<\/tr>\n
      69<\/th>\n1<\/td>\n67<\/td>\n43.348<\/td>\n68<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
      \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      Initial Cluster Centers<\/caption>\n
      \u00a0<\/th>\nCluster<\/th>\n<\/tr>\n
      1<\/th>\n2<\/th>\n<\/tr>\n<\/thead>\n
      Q1_HighShipping<\/th>\n3<\/td>\n3<\/td>\n<\/tr>\n
      Q2_UnexpectedCharges<\/th>\n4<\/td>\n3<\/td>\n<\/tr>\n
      Q3_LowerPriceElsewhere<\/th>\n4<\/td>\n2<\/td>\n<\/tr>\n
      Q4_WaitForDiscount<\/th>\n5<\/td>\n2<\/td>\n<\/tr>\n
      Q5_DontTrustSeller<\/th>\n1<\/td>\n4<\/td>\n<\/tr>\n
      Q6_PaymentSecurityConcern<\/th>\n4<\/td>\n3<\/td>\n<\/tr>\n
      Q7_NoReturnPolicy<\/th>\n1<\/td>\n3<\/td>\n<\/tr>\n
      Q8_ComplicatedCheckout<\/th>\n4<\/td>\n3<\/td>\n<\/tr>\n
      Q9_TooManySteps<\/th>\n5<\/td>\n2<\/td>\n<\/tr>\n
      Q10_SlowWebsite<\/th>\n2<\/td>\n4<\/td>\n<\/tr>\n
      Q11_LimitedPaymentOptions<\/th>\n1<\/td>\n1<\/td>\n<\/tr>\n
      Q12_PaymentFailure<\/th>\n5<\/td>\n1<\/td>\n<\/tr>\n
      Q13_LongDeliveryTime<\/th>\n2<\/td>\n5<\/td>\n<\/tr>\n
      Q14_UnclearDeliveryDate<\/th>\n5<\/td>\n1<\/td>\n<\/tr>\n
      Q15_AddForComparison<\/th>\n3<\/td>\n3<\/td>\n<\/tr>\n
      Q16_ForgetToPurchase<\/th>\n4<\/td>\n3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
      \n\n\n\n\n\n\n\n\n\n\n\n
      Iteration Historya<\/sup><\/caption>\n
      Iteration<\/th>\nChange in Cluster Centers<\/th>\n<\/tr>\n
      1<\/th>\n2<\/th>\n<\/tr>\n<\/thead>\n
      1<\/th>\n4.468<\/td>\n4.607<\/td>\n<\/tr>\n
      2<\/th>\n.139<\/td>\n.157<\/td>\n<\/tr>\n
      3<\/th>\n.105<\/td>\n.120<\/td>\n<\/tr>\n
      4<\/th>\n.000<\/td>\n.000<\/td>\n<\/tr>\n<\/tbody>\n
      a.\u00a0Convergence achieved due to no or small change in cluster centers. The maximum absolute coordinate change for any center is .000. The current iteration is 4. The minimum distance between initial centers is 9.165.<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<\/div>\n
      \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      Final Cluster Centers<\/caption>\n
      \u00a0<\/th>\nCluster<\/th>\n<\/tr>\n
      1<\/th>\n2<\/th>\n<\/tr>\n<\/thead>\n
      Q1_HighShipping<\/th>\n4<\/td>\n4<\/td>\n<\/tr>\n
      Q2_UnexpectedCharges<\/th>\n4<\/td>\n4<\/td>\n<\/tr>\n
      Q3_LowerPriceElsewhere<\/th>\n4<\/td>\n3<\/td>\n<\/tr>\n
      Q4_WaitForDiscount<\/th>\n3<\/td>\n3<\/td>\n<\/tr>\n
      Q5_DontTrustSeller<\/th>\n3<\/td>\n3<\/td>\n<\/tr>\n
      Q6_PaymentSecurityConcern<\/th>\n3<\/td>\n3<\/td>\n<\/tr>\n
      Q7_NoReturnPolicy<\/th>\n3<\/td>\n3<\/td>\n<\/tr>\n
      Q8_ComplicatedCheckout<\/th>\n4<\/td>\n4<\/td>\n<\/tr>\n
      Q9_TooManySteps<\/th>\n4<\/td>\n3<\/td>\n<\/tr>\n
      Q10_SlowWebsite<\/th>\n4<\/td>\n4<\/td>\n<\/tr>\n
      Q11_LimitedPaymentOptions<\/th>\n3<\/td>\n3<\/td>\n<\/tr>\n
      Q12_PaymentFailure<\/th>\n4<\/td>\n2<\/td>\n<\/tr>\n
      Q13_LongDeliveryTime<\/th>\n3<\/td>\n3<\/td>\n<\/tr>\n
      Q14_UnclearDeliveryDate<\/th>\n4<\/td>\n2<\/td>\n<\/tr>\n
      Q15_AddForComparison<\/th>\n3<\/td>\n3<\/td>\n<\/tr>\n
      Q16_ForgetToPurchase<\/th>\n4<\/td>\n3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
      \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      ANOVA<\/caption>\n
      \u00a0<\/th>\nCluster<\/th>\nError<\/th>\nF<\/th>\nSig.<\/th>\n<\/tr>\n
      Mean Square<\/th>\ndf<\/th>\nMean Square<\/th>\ndf<\/th>\n<\/tr>\n<\/thead>\n
      Q1_HighShipping<\/th>\n6.218<\/td>\n1<\/td>\n.598<\/td>\n68<\/td>\n10.400<\/td>\n.002<\/td>\n<\/tr>\n
      Q2_UnexpectedCharges<\/th>\n5.004<\/td>\n1<\/td>\n.631<\/td>\n68<\/td>\n7.925<\/td>\n.006<\/td>\n<\/tr>\n
      Q3_LowerPriceElsewhere<\/th>\n2.563<\/td>\n1<\/td>\n.694<\/td>\n68<\/td>\n3.691<\/td>\n.059<\/td>\n<\/tr>\n
      Q4_WaitForDiscount<\/th>\n.160<\/td>\n1<\/td>\n.983<\/td>\n68<\/td>\n.163<\/td>\n.688<\/td>\n<\/tr>\n
      Q5_DontTrustSeller<\/th>\n11.329<\/td>\n1<\/td>\n1.274<\/td>\n68<\/td>\n8.894<\/td>\n.004<\/td>\n<\/tr>\n
      Q6_PaymentSecurityConcern<\/th>\n.012<\/td>\n1<\/td>\n1.564<\/td>\n68<\/td>\n.008<\/td>\n.931<\/td>\n<\/tr>\n
      Q7_NoReturnPolicy<\/th>\n10.404<\/td>\n1<\/td>\n1.509<\/td>\n68<\/td>\n6.897<\/td>\n.011<\/td>\n<\/tr>\n
      Q8_ComplicatedCheckout<\/th>\n.004<\/td>\n1<\/td>\n.832<\/td>\n68<\/td>\n.005<\/td>\n.943<\/td>\n<\/tr>\n
      Q9_TooManySteps<\/th>\n1.967<\/td>\n1<\/td>\n.694<\/td>\n68<\/td>\n2.835<\/td>\n.097<\/td>\n<\/tr>\n
      Q10_SlowWebsite<\/th>\n.720<\/td>\n1<\/td>\n1.083<\/td>\n68<\/td>\n.665<\/td>\n.418<\/td>\n<\/tr>\n
      Q11_LimitedPaymentOptions<\/th>\n9.774<\/td>\n1<\/td>\n1.326<\/td>\n68<\/td>\n7.371<\/td>\n.008<\/td>\n<\/tr>\n
      Q12_PaymentFailure<\/th>\n33.377<\/td>\n1<\/td>\n1.165<\/td>\n68<\/td>\n28.654<\/td>\n<.001<\/td>\n<\/tr>\n
      Q13_LongDeliveryTime<\/th>\n6.937<\/td>\n1<\/td>\n.986<\/td>\n68<\/td>\n7.034<\/td>\n.010<\/td>\n<\/tr>\n
      Q14_UnclearDeliveryDate<\/th>\n30.328<\/td>\n1<\/td>\n1.319<\/td>\n68<\/td>\n22.998<\/td>\n<.001<\/td>\n<\/tr>\n
      Q15_AddForComparison<\/th>\n.068<\/td>\n1<\/td>\n.784<\/td>\n68<\/td>\n.086<\/td>\n.770<\/td>\n<\/tr>\n
      Q16_ForgetToPurchase<\/th>\n1.321<\/td>\n1<\/td>\n1.110<\/td>\n68<\/td>\n1.190<\/td>\n.279<\/td>\n<\/tr>\n<\/tbody>\n
      The F tests should be used only for descriptive purposes because the clusters have been chosen to maximize the differences among cases in different clusters. The observed significance levels are not corrected for this and thus cannot be interpreted as tests of the hypothesis that the cluster means are equal.<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<\/div>\n
      \n\n<\/thead>\n\n\n\n\n\n
      Number of Cases in each Cluster<\/caption>\n
      Cluster<\/th>\n1<\/th>\n37.000<\/td>\n<\/tr>\n
      2<\/th>\n33.000<\/td>\n<\/tr>\n
      Valid<\/th>\n70.000<\/td>\n<\/tr>\n
      Missing<\/th>\n.000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<\/div>\n<\/div>\n

      \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

      Title: Factors Affecting Cart Abandonment in E-Commerce Platforms Author:\u00a0 Aditya Vijay Zode \u2013 021331025636 Kavita Sharma \u2013 021331025198 Zishan Khan \u2013 021331025540 Introduction: Cart abandonment poses a significant challenge for online retailers, adversely affecting their revenue and profitability. It describes instances where shoppers place items in their carts but leave the site without finalizing their… Continue reading Factors Affecting Cart Abandonment in E-Commerce Platforms<\/span><\/a><\/p>\n","protected":false},"author":140189,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24450","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/24450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/140189"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24450"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/24450\/revisions"}],"predecessor-version":[{"id":24451,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/24450\/revisions\/24451"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24450"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}