{"id":24142,"date":"2026-02-24T23:26:45","date_gmt":"2026-02-24T17:56:45","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=24142"},"modified":"2026-02-24T23:26:45","modified_gmt":"2026-02-24T17:56:45","slug":"consumer-behavior-in-beauty-industry","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=24142","title":{"rendered":"Consumer Behavior in Beauty Industry"},"content":{"rendered":"

Consumer Behavior in Beauty Industry<\/span><\/b><\/p>\n

Author<\/span><\/p>\n

Shubheecha Gorakh Nakhawa<\/span><\/p>\n

1<\/span><\/b>.<\/span> Consumer Buying Behavior towards Cosmetic Products<\/span><\/b><\/b><\/p>\n

The study \u201cConsumer Buying Behavior towards Cosmetic Products\u201d examines the factors that influence how people in Pune, India choose and buy cosmetic products. Conducted with 200 respondents through a structured questionnaire, the research shows that younger consumers are the most active buyers, particularly those between 15 and 30 years old. The sample included slightly more males than females. Most respondents had moderate monthly incomes and spent between \u20b91,000 and \u20b92,000 on beauty and grooming products. Quality emerged as the top factor when selecting cosmetics. Many participants valued effectiveness and ingredient benefits over fancy packaging or celebrity endorsements. Organic and herbal products gained considerable popularity, with a significant number of buyers specifically looking for these options. The preference leaned toward domestic brands rather than international ones. In terms of awareness, television ads were the main source of information, while recommendations from friends and family and online platforms also played important roles. Consumers showed brand loyalty, often sticking to products they know instead of frequently changing brands. Shopping malls and traditional retail stores were the most common places for buying cosmetics, surpassing online shopping during the study period. Overall, the research indicates that consumer behavior in the cosmetic market is influenced by demographic factors, perceived product quality, brand familiarity, and reliable sources of information. This suggests that marketers should focus on quality, trust-building, and targeted communication to connect with today\u2019s buyers.<\/span><\/p>\n

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2<\/b>. Role of Beauty Trends & Social Influence<\/span><\/b><\/b><\/p>\n

The study investigates<\/span> how<\/span> significant<\/span> a part<\/span> social media has<\/span> shaped<\/span> present-day<\/span> definition of what<\/span> beauty is<\/span> and the manner that social media<\/span> platforms,<\/span> such as<\/span> Instagram, YouTube,\u00a0 <\/span>have altered<\/span> how<\/span> individuals<\/span> find<\/span>, use<\/span>, and determine<\/span> value in<\/span> beauty trends and activities<\/span>. The<\/span> study<\/span> demonstrates how<\/span> influencers on social<\/span> media<\/span> have evolved<\/span> into<\/span> the<\/span> primary<\/span> creators<\/span> of<\/span> beauty trends by providing tutorial-type videos demonstrating How-To create their own style<\/span>, hair styles and<\/span> makeup looks.<\/span> In<\/span> doing<\/span> so<\/span>, influencers<\/span> not only create and implement<\/span> new beauty trends,<\/span> but they<\/span> have<\/span> enabled<\/span> these<\/span> trends<\/span> to<\/span> be<\/span> broadcast<\/span> to<\/span> individuals<\/span> around<\/span> the<\/span> world creating significant numbers of beauty trend followers. With their content being<\/span> perceived as reliable<\/span> and relatable, the connection formed<\/span> between the<\/span> content<\/span> creator<\/span> and the follower creates a sense that beauty<\/span> trends are<\/span> achievable<\/span> and desirable. However, the study<\/span> highlights a<\/span> number<\/span> of pressing issues related<\/span> to these<\/span> influences<\/span>. For example, the continual<\/span> exposure to highly curated and<\/span> idealized images<\/span> of beauty<\/span> can cause<\/span> consumers, particularly<\/span> younger users, <\/span>to internalize unrealistic definitions<\/span> of beauty<\/span> as<\/span> a<\/span> means<\/span> of positive acceptance and esteem; leading to negative effects on<\/span> their self-regard,<\/span> their<\/span> body image, and their perceived level of attractiveness<\/span>. In addition<\/span>, the worldwide<\/span> reach of social media causes<\/span> many<\/span> issues related<\/span> to<\/span> cross-cultural understandings<\/span> of beauty such as when individuals of one culture mimic beauty traditions<\/span> and standards<\/span> of<\/span> another<\/span> culture<\/span> without considering<\/span> the<\/span> socio-historical<\/span> legacy<\/span> of<\/span> that culture. According to the authors,<\/span> while social media has created an environment that democratizes<\/span> beauty ideals<\/span> and allows beauty<\/span> trends to proliferate<\/span> in a<\/span> manner<\/span> that<\/span> has<\/span> never<\/span> before<\/span> been<\/span> experienced,<\/span> it<\/span> is<\/span> important<\/span> that<\/span> we<\/span> create<\/span> new<\/span> norms<\/span> for<\/span> the<\/span> digital<\/span> representation of beauty and<\/span> create<\/span> content<\/span> that<\/span> promotes<\/span> health<\/span> through<\/span> beauty<\/span> ideals<\/span> that are<\/span> both<\/span> diverse and representative<\/span> of the totality<\/span> of beauty<\/span> across the globe.<\/span><\/span><\/p>\n

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3<\/span><\/b>.<\/span><\/b> Impact of Price on Beauty Product Purchase<\/span><\/span><\/b><\/b><\/p>\n

Price significantly impacts consumers’ buying habits for cosmetics; therefore, price is considered a key driver of consumer purchase decisions. This study included approximately 280\u2013407 respondents (from Dehradun and nearby area) and found that a high percentage of consumers (in this research) demonstrated a strong sensitivity to prices, as the increase in price typically leads to a decrease in demand by consumers or cause consumers to switch brands, while at the same time, a decrease in the price typically increases the demand by consumers significantly. The results of the survey showed that while most respondents felt the price of cosmetics (in particular skin-care products such as moisturizers and fairness creams) is too high, they feel they are “needed”; therefore, they frequently make cutbacks in other areas in order to buy the brand that they prefer in order to ensure that they have the necessary brand. The study mentions that perception of prices does not significantly vary among age group, income level, or occupational fields, as many consumers perceive that new and\/or ayurvedic brands are higher priced when they frequently select them due to their perceived natural benefits (as per the natural product criteria); in summary, price is the predominant driving force in the purchase decision of consumers in the cosmetics marketplace.<\/span><\/p>\n

4<\/span><\/b>.<\/span><\/b> Brand Image in Beauty Industry<\/span><\/b><\/b><\/p>\n

According<\/span><\/span> to<\/span> the<\/span> article,<\/span> having<\/span> good<\/span> brand<\/span> awareness<\/span> is<\/span> incredibly<\/span> important<\/span> for<\/span> operating<\/span> within<\/span> the<\/span> competitive<\/span> cosmetics<\/span> marketplace<\/span> because there<\/span> are so many products available,<\/span> and customers<\/span> are influenced<\/span> by things other than<\/span> just the<\/span> quality of the product<\/span> but also<\/span> their feelings toward it<\/span>, what it represents<\/span>, and what<\/span> values it has<\/span>. The<\/span> article states<\/span> that creating<\/span> a beauty brand is<\/span> about<\/span> building<\/span> an<\/span> identity and voice that differentiate<\/span> the<\/span> brand<\/span> from<\/span> other<\/span> brands<\/span> while<\/span> creating<\/span> trust<\/span> and loyalty<\/span> in<\/span> customers;<\/span> the<\/span> two<\/span> main<\/span> things<\/span> for<\/span> successful<\/span> branding are<\/span> to develop<\/span> a coherent<\/span> visual style for the brand<\/span> (e.g.,<\/span> logos and package design<\/span>), develop<\/span> a coherent<\/span> and consistent message for the brand<\/span>, and develop<\/span> a brand personality that has<\/span> a strong emotional connection<\/span> with customers<\/span>. Furthermore,<\/span> the<\/span> article<\/span> discusses<\/span> the importance<\/span> of the<\/span> brand’s<\/span> packaging<\/span> and using<\/span> celebrity and influencer<\/span> collaborations, as well as<\/span> social media platforms<\/span> (like<\/span> Instagram,<\/span> etc.),<\/span> in<\/span> order<\/span> to raise<\/span> customer awareness about the brand<\/span> and to<\/span> create<\/span> a stronger bond with customers<\/span>. Lastly<\/span>, the<\/span> article cautions<\/span> against common pitfalls<\/span> in<\/span> branding<\/span> like<\/span> inconsistency and disregarding the<\/span> customer‘s<\/span> perspective<\/span> and<\/span> states<\/span> that<\/span> branding successfully<\/span> is an ongoing effort<\/span> that requires alignment between your<\/span> brand‘<\/span>s values, aesthetic<\/span>, and customer expectations throughout the entire life of the brand.<\/span><\/span><\/p>\n

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5<\/span>. Packaging & Store Display Influence<\/span><\/b><\/p>\n

The author provides insight into how product packaging significantly influences consumer behaviour within the retail environment by serving as the initial point of contact between the product and the shopper and thereby often affecting the decision to buy the product. Packaging is the first thing a shopper sees when looking at a store shelf, so it is a means of differentiating the product from competitors (creating an emotional connection) and conveying key information, including brand identity and product information, which will ultimately impact whether a shopper makes a purchase. The main roles that packaging plays are: 1) To provide protection of the product throughout the supply chain, including transit and storage. 2) To provide safety\/ usability of the product for the consumer. 3) To attract attention with visual appeal. 4) To provide brand recognition and product labelling on which shoppers rely for determining the quality and value of the product. The article discusses that packaging designed well can increase sales and build customer loyalty by enhancing the memorability of the product, thus increasing their appeal, whereas effective labelling can create brand transparency and trust. In conclusion, packaging is not merely a vessel for holding products; it serves as an important marketing tool by creating first impressions, influencing perceived quality and driving consumer purchases within the retail environment.<\/span><\/p>\n

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6<\/span><\/b>.<\/span> Celebrity Endorsement in Beauty Products<\/span><\/b><\/p>\n

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Research<\/span><\/span> explores<\/span> the<\/span> impact of<\/span> celebrity endorsements in advertising on<\/span> women‘<\/span>s perceptions<\/span> of<\/span> beauty and cosmetics,<\/span> and<\/span> the<\/span> ability<\/span> for<\/span> these<\/span> ads<\/span> to<\/span> stand<\/span> out<\/span> in<\/span> rapidly<\/span> expanding<\/span> and<\/span> highly<\/span> competitive<\/span> markets.<\/span> These<\/span> endorsements<\/span> are<\/span> effective<\/span> because<\/span> celebrities <\/span>are recognizable<\/span> (to<\/span> the<\/span> general<\/span> public),<\/span> credible<\/span> (to<\/span> both consumers<\/span> and peers)<\/span>, and<\/span> attractive<\/span> (according<\/span> to<\/span> cultural<\/span> standards); therefore, they<\/span> can also create greater<\/span> consumer interest in<\/span> the<\/span> products packaged with celebrities by providing credibility to<\/span> beauty products endorsed<\/span> by<\/span> celebrities. The goal of advertisers is to use the<\/span> visibility and status of<\/span> celebrities<\/span> to improve<\/span> brand awareness<\/span>, recall, and attractiveness<\/span>, which will<\/span> directly<\/span> impact<\/span> how<\/span> women view beauty\/beauty products<\/span> and potentially influence<\/span> their purchasing<\/span> behaviors<\/span>. The results<\/span> of the research highlight<\/span> the strategic nature<\/span> of celebrity endorsements<\/span> in countering<\/span> brand<\/span> competition and enhancing<\/span> the<\/span> effectiveness<\/span> of<\/span> advertisement<\/span> placement;<\/span> however,<\/span> full<\/span> content<\/span> is<\/span> not<\/span> available without access to data<\/span><\/span><\/p>\n

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7<\/span><\/b>.<\/span> Product Quality & Ingredients Preference<\/span><\/b><\/p>\n

The article explores<\/span> how the emergence of<\/span> global consciousness<\/span> surrounding<\/span> the risks<\/span> associated<\/span> with<\/span> synthetic chemicals,<\/span> combined with<\/span> rising consumer demand for sustainable, eco-<\/span>friendly products,<\/span> has<\/span> created<\/span> a significant shift toward beauty items<\/span> that<\/span> utilize<\/span> natural, organic, or “<\/span>clean“<\/span> ingredients;<\/span> specifically,<\/span> within<\/span> Asia-Pacific which is one of the fastest growing regions<\/span> for natural cosmetic sales<\/span>. As<\/span> consumers across<\/span> the<\/span> Asia-Pacific region continue to demand synthetic free skin care products and make-up (particularly those in<\/span> China, Japan, South Korea, and India),<\/span> we<\/span> have<\/span> seen<\/span> a<\/span> rapid<\/span> expansion of<\/span> the natural\/<\/span>organic beauty category<\/span> that<\/span> is expected to see<\/span> tremendous growth<\/span> in value through<\/span> 2027. In response, large global<\/span> beauty companies such as Unilever and L‘<\/span>Or\u00e9al are adapting to the new reality<\/span> by introducing<\/span> more products with naturally<\/span> derived<\/span> ingredients<\/span> as<\/span> part of their<\/span> long term strategy<\/span> of<\/span> focusing<\/span> on<\/span> the<\/span> development<\/span> of<\/span> naturally<\/span> formulated<\/span> and<\/span> sustainable beauty products<\/span>. These trends illustrate<\/span> a<\/span> more<\/span> general shift towards<\/span> health-focused<\/span> and eco-conscious purchasing<\/span> behavior<\/span> which<\/span> is<\/span> transforming<\/span> the overall shape of the<\/span> beauty industry in Asia-Pacific<\/span>.<\/span><\/p>\n

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8<\/span><\/b>.<\/span><\/b> Customer Satisfaction in Beauty Brands<\/span><\/b><\/p>\n

According<\/span><\/span> to<\/span> the<\/span> article,<\/span> keeping<\/span> customers happy<\/span> is essential<\/span> to<\/span> success in the beauty industry,<\/span> since<\/span> if<\/span> customers are satisfied,<\/span> there is a greater chance for those customers<\/span> to buy from that company again<\/span>, recommend it<\/span> to others<\/span> and purchase<\/span> from that<\/span> company without having<\/span> to invest<\/span> heavily in<\/span> advertising to gain<\/span> new customers.<\/span> The<\/span> author<\/span> states<\/span> that<\/span> since<\/span> the<\/span> beauty<\/span> industry<\/span> can be very competitive<\/span> (<\/span>beauty salons, spas, and retail cosmetics),<\/span> companies<\/span> in<\/span> this<\/span> category<\/span> need<\/span> to<\/span> collect feedback from their customers through<\/span> surveys and other means<\/span> to learn<\/span> what their<\/span> client\u2019s value and where they<\/span> need<\/span> to<\/span> make<\/span> improvements,<\/span> and provide a timely response<\/span> to any<\/span> questions or issues that arise regarding their product(s) or service(s). They also should create separate customer segments so they can offer them products<\/span> and services<\/span> tailored<\/span> to their<\/span> needs<\/span> or<\/span> desires<\/span>. This<\/span> article<\/span> also highlights<\/span> the importance of<\/span> listening to what<\/span> customers have to say<\/span>, keeping track of<\/span> online reviews and social media<\/span>, and having<\/span> staff members<\/span> provide friendly and<\/span> attentive service when<\/span> dealing with customers, as doing this creates stronger<\/span> relationships and increases customer<\/span> satisfaction. Essentially<\/span>, providing<\/span> customers<\/span> with<\/span> a<\/span> great<\/span> experience requires collecting<\/span> feedback, acting upon<\/span> it in a timely manner<\/span>, understanding the needs of<\/span> different customer segments, and creating<\/span> a positive brand experience at every touch<\/span> point<\/span> with<\/span> the<\/span> customer so they will continue coming back<\/span> and building<\/span> a loyal customer<\/span> base.<\/span><\/span><\/p>\n

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9<\/span><\/b>.<\/span> \u00a0<\/span>Brand Loyalty in Beauty Market<\/span><\/b><\/p>\n

The article states<\/span> that in today‘<\/span>s competitive<\/span> beauty industry<\/span> customer loyalty has moved<\/span> beyond making<\/span> repeat purchases;<\/span> it is also<\/span> about creating<\/span> satisfied customers who<\/span> will<\/span> share<\/span> their<\/span> experience<\/span> with<\/span> friends and family<\/span>, generate<\/span> content for the brand<\/span> and be<\/span> an<\/span> influencer<\/span> for<\/span> brand<\/span> awareness to others as well. Rising<\/span> customer acquisition costs and increasing<\/span> competition are<\/span> making<\/span> it<\/span> necessary<\/span> for<\/span> beauty companies to implement strategies other than<\/span> traditional loyalty programs<\/span> (<\/span>like discounts) to attract new customers. The most<\/span> successful brands<\/span> have<\/span> developed<\/span> an<\/span> emotional connection<\/span> with their customers and are engaging with them through a solid<\/span> brand purpose, creating<\/span> an<\/span> inclusive<\/span> community,<\/span> and<\/span> building<\/span> an<\/span> emotional<\/span> relationship<\/span> with customers<\/span>. Loyalty-building<\/span> customers can provide<\/span> an<\/span> avenue<\/span> for<\/span> beauty<\/span> brands<\/span> to<\/span> leverage<\/span> their reputation through<\/span> referral programs,<\/span> making<\/span> them<\/span> a<\/span> viable<\/span> way<\/span> to<\/span> widen<\/span> their<\/span> customer<\/span> base<\/span> and<\/span> increase<\/span> the<\/span> overall<\/span> lifetime<\/span> value<\/span> of<\/span> a<\/span> customer<\/span> as opposed<\/span> to single<\/span> transactions<\/span>, through<\/span> the<\/span> use<\/span> of<\/span> personalized<\/span> experiences, social proof<\/span> and other<\/span> incentives<\/span> for<\/span> customers<\/span> to<\/span> share<\/span> products<\/span> with their friends and families<\/span>.<\/span><\/p>\n

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10<\/span>. Repeat Purchase Behavior<\/span><\/b><\/p>\n

This<\/span><\/span> research<\/span> aims<\/span> to find out why<\/span> Indian consumers make spontaneous purchases for cosmetics<\/span> online.<\/span> The researchers will look at the effects<\/span> of advertising,<\/span> promotions<\/span>, available<\/span> funds<\/span> and the behavior<\/span>, demographics<\/span> and other<\/span> variables<\/span> that impact the<\/span> spontaneous buying process<\/span> when using the internet<\/span>. In order to investigate the factors that contribute to impulsive buying behavior, data comes from<\/span> a survey of 273 respondents from Bengaluru and other places<\/span>, combined with individual<\/span> interviews. The<\/span> researchers<\/span> concluded<\/span> that there are a number of<\/span> situational factors that<\/span> influence impulsive purchasing behavior<\/span>, including advertisements<\/span>, promotional offers<\/span> and being<\/span> in<\/span> possession<\/span> of<\/span> cash;<\/span> whereas<\/span> older<\/span> people<\/span> are<\/span> less<\/span> likely<\/span> to<\/span> buy<\/span> impulsively,<\/span> gender has<\/span> no significant effect on impulsiveness, but the majority of<\/span> respondents were under<\/span> 25 years old<\/span> and<\/span> they<\/span> mainly<\/span> used<\/span> organic<\/span> brands<\/span> of<\/span> cosmetics<\/span>. The researchers<\/span> found<\/span> that the<\/span> influence of others<\/span> and advertising were<\/span> both<\/span> significant<\/span> factors contributing to<\/span> brand selection<\/span>, while the<\/span> quality of the product<\/span> is the most<\/span> important<\/span> aspect<\/span> when<\/span> deciding<\/span> to<\/span> purchase.<\/span> Over<\/span> half of the<\/span> respondents indicated they<\/span> regretted their<\/span> impulsive purchase<\/span> of<\/span> cosmetics;<\/span> Most<\/span> over the age of 18 have<\/span> trust in<\/span> making<\/span> purchases repeatedly using the internet<\/span>, while the availability of<\/span> promotional offers or incentives is the primary reason to<\/span> trigger unplanned purchases<\/span>, whereas the<\/span> effect<\/span> of the<\/span> origin of the product<\/span> or the pandemic do not<\/span> have as much<\/span> impact as other situational factors<\/span>.<\/span><\/p>\n

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CONCLUSION

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According<\/span><\/span> to<\/span> various<\/span> studies and articles reviewed<\/span>, consumer behavior within<\/span> the beauty and cosmetics sector<\/span> is affected<\/span> by several<\/span> different types<\/span> of influences, including those <\/span>related to product<\/span>, psychological, social and marketing. In<\/span> numerous<\/span> studies conducted<\/span>, product quality remains<\/span> the strongest<\/span> influence<\/span> upon<\/span> the<\/span> decision<\/span> to<\/span> purchase<\/span> a<\/span> product;<\/span> customers<\/span> prefer<\/span> performance<\/span> over icing,<\/span> such as effectiveness,<\/span> safety<\/span> of<\/span> the ingredients<\/span> used<\/span> to<\/span> make<\/span> it<\/span>, and product<\/span> reliability;<\/span> while<\/span> packaging<\/span> or<\/span> celebrity<\/span> involvement<\/span> plays<\/span> little<\/span> or<\/span> no<\/span> role<\/span> in<\/span> their<\/span> purchasing<\/span> decisions.<\/span> At<\/span> the<\/span> same<\/span> time,<\/span> price<\/span> continues<\/span> to<\/span> play<\/span> a<\/span> major<\/span> role<\/span> in<\/span> purchase<\/span> decisions<\/span> –<\/span> especially<\/span> for<\/span> students<\/span> and<\/span> lower-middle-class<\/span> individuals<\/span>, as<\/span> both<\/span> groups<\/span> need<\/span> to balance<\/span> their<\/span> desire<\/span> for<\/span> affordable<\/span> items<\/span> with<\/span> their<\/span> perceptions<\/span> of<\/span> value<\/span> for<\/span> money. Brand-related<\/span> factors<\/span> are<\/span> also<\/span> very<\/span> important<\/span> to<\/span> consumers.<\/span> Factors<\/span> relating<\/span> to<\/span> building<\/span> an<\/span> emotional<\/span> connection<\/span> and<\/span> trust<\/span> between<\/span> brand<\/span> and<\/span> consumer<\/span> (brand<\/span> equity)<\/span>, as<\/span> well<\/span> as<\/span> establishing<\/span> a<\/span> strong<\/span> personal<\/span> identity<\/span> through<\/span> the<\/span> use<\/span> of<\/span> a<\/span> particular<\/span> brand<\/span> (<\/span>brand impact)<\/span>, are<\/span> all<\/span> major<\/span> factors<\/span> contributing<\/span> to<\/span> creating<\/span> repeat<\/span> customers<\/span> and generating<\/span> referrals<\/span> from<\/span> customers<\/span> to<\/span> prospective<\/span> customers.<\/span> In<\/span> general<\/span>, consumers<\/span> will<\/span> continue<\/span> to<\/span> purchase<\/span> a<\/span> brand<\/span> that<\/span> they<\/span> are<\/span> familiar<\/span> with<\/span> and trust<\/span> more<\/span> than<\/span> they<\/span> will<\/span> change<\/span> brands<\/span> frequently<\/span>. Additionally,<\/span> continued<\/span> customer<\/span> satisfaction<\/span> directly<\/span> impacts<\/span> customer<\/span> loyalty<\/span>, positive<\/span> word-of-mouth<\/span> advertising<\/span> and long<\/span>–term<\/span> business<\/span> viability. The<\/span> rise<\/span> of<\/span> social<\/span> media<\/span> and<\/span> celebrity<\/span> endorsements<\/span> has<\/span> created<\/span> a<\/span> completely<\/span> new<\/span> landscape<\/span> for<\/span> how<\/span> consumers<\/span> view<\/span> beauty,<\/span> including<\/span> how<\/span> beauty<\/span> is<\/span> defined,<\/span> how<\/span> visible<\/span> products<\/span> are<\/span> to consumers<\/span> and<\/span> how<\/span> consumers perceive<\/span> brands<\/span>. Social<\/span> media<\/span> may<\/span> enhance<\/span> credibility<\/span> and awareness of<\/span> a brand<\/span> by<\/span> allowing<\/span> influencers<\/span> to<\/span> showcase<\/span> and<\/span> promote<\/span> their<\/span> own<\/span> image; however<\/span>, due<\/span> to<\/span> over-exposure<\/span> to<\/span> idealized<\/span> pictures<\/span> of<\/span> beauty, a<\/span> consumer’s<\/span> self-perception<\/span> may<\/span> suffer.<\/span> Also<\/span>, peer<\/span> pressure<\/span> and social<\/span> marketing<\/span> efforts<\/span> also<\/span> significantly<\/span> affect<\/span> planned<\/span> purchases<\/span> and<\/span> impulsive<\/span> purchase<\/span> decisions<\/span> by<\/span> consumers<\/span>.<\/span><\/p>\n

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References<\/span><\/b><\/p>\n

Ali, A., & Pareek, A. (2019). Consumer sensitivity towards pricing of cosmetic products: An empirical study in Dehradun<\/i>. International Journal of Research in Marketing, 8(2), 45\u201355.<\/span><\/p>\n

Ampuero, O., & Vila, N. (2006). Consumer perceptions of product packaging. Journal of Consumer Marketing, 23<\/i>(2), 102\u2013114.<\/span><\/p>\n

Chae, J. (2017). Explaining females\u2019 envy toward social media influencers. Media Psychology, 21<\/i>(2), 1\u201321.<\/span><\/p>\n

Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to loyalty. Journal of Marketing, 65<\/i>(2), 81\u201393.<\/span><\/p>\n

Cheong, Y., & Kim, K. (2020). Consumer preferences for natural and organic cosmetics. Journal of Global Fashion Marketing, 11<\/i>(3), 203\u2013218.<\/span><\/p>\n

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Consumer Behavior in Beauty Industry Author Shubheecha Gorakh Nakhawa 1. Consumer Buying Behavior towards Cosmetic Products The study \u201cConsumer Buying Behavior towards Cosmetic Products\u201d examines the factors that influence how people in Pune, India choose and buy cosmetic products. Conducted with 200 respondents through a structured questionnaire, the research shows that younger consumers are the… Continue reading Consumer Behavior in Beauty Industry<\/span><\/a><\/p>\n","protected":false},"author":140114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24142","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/24142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/140114"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24142"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/24142\/revisions"}],"predecessor-version":[{"id":24143,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/24142\/revisions\/24143"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24142"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}