{"id":24030,"date":"2026-01-18T20:36:50","date_gmt":"2026-01-18T15:06:50","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=24030"},"modified":"2026-01-18T20:36:50","modified_gmt":"2026-01-18T15:06:50","slug":"analysis-of-celebrity","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=24030","title":{"rendered":"Analysis of Celebrity"},"content":{"rendered":"<p class=\"MsoNormal\"><b><u><span style=\"font-size: 20.0pt;line-height: 115%;font-family: 'Times New Roman',serif\">TITLE<\/span><\/u><\/b><b><span style=\"font-size: 20.0pt;line-height: 115%;font-family: 'Times New Roman',serif\">: Analysis of Celebrity Ratings <\/span><\/b><\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-size: 20.0pt;line-height: 115%;font-family: 'Times New Roman',serif\">AUTHOR<\/span><\/u><\/b><b><span style=\"font-size: 20.0pt;line-height: 115%;font-family: 'Times New Roman',serif\">: Harsh Rajan Shejwal <\/span><\/b><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">INTRODUCTION:<\/span><\/u><\/b><span style=\"font-family: 'Times New Roman',serif\"> The media and entertainment industry is a significant driver of modern culture and economic influence. Prominent actors such as Hrithik Roshan, Shah Rukh Khan, Ranbir Kapoor, and Aditya Roy Kapoor are leading figures who command substantial public attention and brand value.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">OBJECTIVE:<\/span><\/u><\/b><span style=\"font-family: 'Times New Roman',serif\"> The objective of this study is to compare the popularity and audience preference for these four actors based on team-provided ratings to identify if there are significant differences in their public appeal.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">DATA COLLECTION:<\/span><\/u><\/b><span style=\"font-family: 'Times New Roman',serif\"> To understand preferences among the different actors, ratings were collected on a scale ranging from 1 to 10. A total of 40 teams participated in the survey, and the collected data were analyzed using ANOVA (Analysis of Variance) to identify any significant differences in preference.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">DATA ANALYSIS:<\/span><\/u><\/b><\/p>\n<p class=\"MsoNormal\"><b><span style=\"font-family: 'Times New Roman',serif\">ANOVA Results<\/span><\/b><\/p>\n<table class=\"MsoTableGrid\" style=\"border-collapse: collapse;border: none\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 64.4pt;border: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">Source of Variation<b><\/b><\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">SS<b><\/b><\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">df<b><\/b><\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">MS<b><\/b><\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">F<b><\/b><\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">P-value<b><\/b><\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">F crit<b><\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 64.4pt;border: solid windowtext 1.0pt;border-top: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">Between Groups<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">16.519<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">3<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">5.506<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">0.6931<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">0.558<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">2.666<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 64.4pt;border: solid windowtext 1.0pt;border-top: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">Within Groups<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">1239.175<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">156<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">7.943<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 64.4pt;border: solid windowtext 1.0pt;border-top: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">Total<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">1255.6938<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">159<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 64.4pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"86\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"MsoNormal\" style=\"text-align: center\" align=\"center\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">CONCLUSION:<\/span><\/u><\/b><span style=\"font-family: 'Times New Roman',serif\"> Based on the statistical analysis, the P-value is 0.55755, which is greater than 0.05. Therefore, we Accept the Null Hypothesis (H 0 ). This indicates that there is no statistically significant difference in the ratings across the four actors.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">REFERENCE:<\/span><\/u><\/b><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">Dutta, K., &amp; Singh, S. (2024). Star Power and Brand Value: An Analysis of the Indian Film Industry. Journal of Creative Industries and Media Studies, 12(2), 88-102.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">Katyal, S., &amp; Jain, V. (2025). Celebrity Endorsement and Consumer Purchase Intent: A Study of Bollywood Superstars. International Journal of Marketing Research, 15(1), 45-59.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TITLE: Analysis of Celebrity Ratings AUTHOR: Harsh Rajan Shejwal \u00a0 INTRODUCTION: The media and entertainment industry is a significant driver of modern culture and economic influence. Prominent actors such as Hrithik Roshan, Shah Rukh Khan, Ranbir Kapoor, and Aditya Roy Kapoor are leading figures who command substantial public attention and brand value. \u00a0 OBJECTIVE: The&hellip; <a class=\"more-link\" href=\"http:\/\/www.sachdevajk.in\/?p=24030\">Continue reading <span class=\"screen-reader-text\">Analysis of Celebrity<\/span><\/a><\/p>\n","protected":false},"author":140067,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24030","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/24030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/140067"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24030"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/24030\/revisions"}],"predecessor-version":[{"id":24031,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/24030\/revisions\/24031"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24030"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}