{"id":24006,"date":"2026-01-18T19:29:08","date_gmt":"2026-01-18T13:59:08","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=24006"},"modified":"2026-01-18T19:29:08","modified_gmt":"2026-01-18T13:59:08","slug":"a-study-on-consumer-satisfaction-towards-selected-mobile-phone-brands","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=24006","title":{"rendered":"A Study on Consumer Satisfaction Towards Selected Mobile Phone Brands"},"content":{"rendered":"

Author:<\/b> Vaishnavi Raut <\/i><\/p>\n

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Introduction<\/b><\/p>\n

Consumer satisfaction is a key determinant of brand success in the highly competitive mobile phone industry. With rapid technological advancements and multiple brands offering diverse features, understanding customer perception becomes essential. This study focuses on analysing and comparing consumer satisfaction levels towards selected mobile phone brands based on user ratings.<\/p>\n

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Objective of the Study<\/b><\/p>\n

To analyse and compare consumer satisfaction levels among selected mobile phone brands and determine whether the differences are statistically significant.<\/p>\n

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Literature Review<\/b><\/p>\n

Sharma and Mehta (2018) found that brand perception significantly impacts customer satisfaction in the electronics market.
Kapoor (2020) suggested that statistical tools like ANOVA are effective in comparing satisfaction levels across multiple brands.<\/p>\n

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Data Collection<\/b><\/p>\n

Data Source:<\/b> Primary Data
Method of Collection:<\/b> Google Form Survey
Sample Size:<\/b> 40 respondents
Sampling Technique:<\/b> Convenience Sampling
Measurement Scale:<\/b> 10-point linear scale (1 = Very Poor, 10 = Excellent)<\/p>\n

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Variables Used<\/b><\/p>\n

Independent Variable:<\/b>
Mobile Phone Brands<\/p>\n