{"id":23978,"date":"2026-01-18T15:57:07","date_gmt":"2026-01-18T10:27:07","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=23978"},"modified":"2026-01-18T15:57:07","modified_gmt":"2026-01-18T10:27:07","slug":"a-statistical-comparison-of-four-lipstick-brands-using-one-way-anova","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=23978","title":{"rendered":"A STATISTICAL COMPARISON OF FOUR LIPSTICK BRANDS USING ONE-WAY ANOVA"},"content":{"rendered":"

\u00a0By:- TANYA KOSHTI<\/span><\/u><\/b><\/p>\n

1.INTRODUCTION<\/span><\/u><\/b> – <\/span><\/u><\/b><\/p>\n

The cosmetic and beauty industry is rapidly growing, with lipstick being one of the most popular makeup products among consumers. Buyers evaluate lipstick brands based on quality, durability, pigmentation, price, and lip compatibility. This study focuses on four well-known lipstick brands\u2014Lakme, Maybelline, MAC, and Nykaa. Consumer ratings were collected to understand satisfaction levels across these brands. A One-Way ANOVA test was conducted to determine whether significant differences exist in consumer ratings among the selected lipstick brands.<\/span><\/p>\n

2. OBJECTIVE –<\/span><\/u><\/b><\/u><\/b><\/p>\n

The objective of this study is to apply One-Way ANOVA to compare consumer ratings of four different lipstick brands and determine if there is a statistically significant difference in their mean satisfaction scores.<\/span><\/p>\n

3. LITERATURE REVIEW –<\/span><\/u><\/b> <\/u><\/b><\/p>\n

Nie (2019)<\/span><\/p>\n

Nie\u2019s research emphasizes how external market conditions, consumer behaviour, and organizational performance can influence variations within and between product categories. Although the focus is on technological organizations, the concept relates to cosmetics: changes in market trends and consumer expectations often affect brand performance and ratings.<\/span><\/p>\n

Zhang & Chen (2014)<\/span><\/p>\n

The study highlights the importance of resource allocation, product innovation, and quality consistency in maintaining competitive advantage. Makeup brands similarly differ in their formulation quality, pricing, marketing strategies, and customer loyalty\u2014factors that may cause measurable statistical differences in consumer ratings.<\/b><\/span><\/p>\n

4. DATA COLLECTION –<\/span><\/u><\/b><\/u><\/b><\/p>\n

Data was collected through consumer surveys evaluating four lipstick brands. Each brand received ratings from multiple respondents on a standardized 1\u201310 scale. A total of 160 observations were categorized into four groups (Lakme, Maybelline, MAC, Nykaa)<\/span><\/p>\n

\u00a0<\/span>ANOVA was used to determine if these groups differ significantly.<\/span><\/p>\n