{"id":23804,"date":"2026-01-07T23:57:09","date_gmt":"2026-01-07T18:27:09","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=23804"},"modified":"2026-01-07T23:57:09","modified_gmt":"2026-01-07T18:27:09","slug":"a-survey-on-customer-preferences-for-social-media-platforms","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=23804","title":{"rendered":"A Survey on Customer Preferences for Social Media Platforms"},"content":{"rendered":"

Author Name: Sarvesh Shinde<\/span><\/p>\n

1. Introduction<\/span><\/h2>\n

Social media platforms have become increasingly popular due to growing digital connectivity and entertainment needs. India\u2019s market has seen many global and local brands compete for consumers\u2019 attention. Understanding customer ratings and preferences helps marketers and researchers discover satisfaction levels among popular platforms such as Instagram, Whatsapp, Snapchat, Tik Tok, and You Tube. This study evaluates whether customers perceive significant differences among these brands based on their ratings.<\/span><\/p>\n

2. Objectives of the Study<\/span><\/h2>\n

\u2022 To analyze customer ratings of selected social media platforms.
\u2022 To compare the average ratings of Instagram, Whatsapp, Snapchat, Tik Tok, and You Tube.
\u2022 To test whether there is a statistically significant difference in customer preferences among these brands using a one-way ANOVA.<\/span><\/p>\n

3. Literature Review<\/span><\/h2>\n

The global digital supplement market has grown rapidly, driven by increasing smartphone penetration. Previous studies suggest that consumers consider multiple factors such as product quality, efficacy, and brand reputation when choosing digital products. User satisfaction analysis using statistical techniques like ANOVA aids in understanding comparative perceptions across brands. A study by Sharma and Roy (2024) found that brand image significantly impacts customer preference.<\/span><\/p>\n

4. Data Collection<\/span><\/h2>\n

The data used in this research were collected through primary sources\u2014customer ratings on a scale of 1 to 10 for selected platforms.<\/span><\/p>\n

5. Statistical Tool Used<\/span><\/h2>\n

A one-way Analysis of Variance (ANOVA) was used to determine whether there is a statistically significant difference in mean customer ratings among the five brands.<\/span><\/p>\n

6. Hypotheses<\/span><\/h2>\n

Null Hypothesis (H\u2080): There is no significant difference in the mean customer ratings of Instagram, Whatsapp, Snapchat, Tik Tok, and You Tube.<\/span><\/p>\n

Alternative Hypothesis (H\u2081): There is a significant difference in the mean customer ratings of at least one brand.<\/span><\/p>\n

7. Data Analysis and Results<\/span><\/h2>\n

Summary Table<\/span><\/h3>\n\n\n\n\n\n\n\n\n
\n

Groups<\/span><\/p>\n<\/td>\n

\n

Count<\/span><\/p>\n<\/td>\n

\n

Sum<\/span><\/p>\n<\/td>\n

\n

Average<\/span><\/p>\n<\/td>\n

\n

Variance<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Instagram<\/span><\/p>\n<\/td>\n

\n

49<\/span><\/p>\n<\/td>\n

\n

263<\/span><\/p>\n<\/td>\n

\n

5.367<\/span><\/p>\n<\/td>\n

\n

8.529<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Whatsapp<\/span><\/p>\n<\/td>\n

\n

49<\/span><\/p>\n<\/td>\n

\n

265<\/span><\/p>\n<\/td>\n

\n

5.408<\/span><\/p>\n<\/td>\n

\n

7.372<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Snapchat<\/span><\/p>\n<\/td>\n

\n

49<\/span><\/p>\n<\/td>\n

\n

275<\/span><\/p>\n<\/td>\n

\n

5.612<\/span><\/p>\n<\/td>\n

\n

10.242<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Tik Tok<\/span><\/p>\n<\/td>\n

\n

49<\/span><\/p>\n<\/td>\n

\n

280<\/span><\/p>\n<\/td>\n

\n

5.714<\/span><\/p>\n<\/td>\n

\n

7.542<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

You Tube<\/span><\/p>\n<\/td>\n

\n

49<\/span><\/p>\n<\/td>\n

\n

276<\/span><\/p>\n<\/td>\n

\n

5.633<\/span><\/p>\n<\/td>\n

\n

8.196<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

One-Way ANOVA Table<\/span><\/h3>\n\n\n\n\n\n\n
\n

Source of Variation<\/span><\/p>\n<\/td>\n

\n

SS<\/span><\/p>\n<\/td>\n

\n

df<\/span><\/p>\n<\/td>\n

\n

MS<\/span><\/p>\n<\/td>\n

\n

F<\/span><\/p>\n<\/td>\n

\n

P-value<\/span><\/p>\n<\/td>\n

\n

F crit<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Between Groups<\/span><\/p>\n<\/td>\n

\n

4.465<\/span><\/p>\n<\/td>\n

\n

4<\/span><\/p>\n<\/td>\n

\n

1.116<\/span><\/p>\n<\/td>\n

\n

0.133<\/span><\/p>\n<\/td>\n

\n

0.970<\/span><\/p>\n<\/td>\n

\n

2.409<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Within Groups<\/span><\/p>\n<\/td>\n

\n

2010.245<\/span><\/p>\n<\/td>\n

\n

240<\/span><\/p>\n<\/td>\n

\n

8.376<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Total<\/span><\/p>\n<\/td>\n

\n

2014.710<\/span><\/p>\n<\/td>\n

\n

244<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

7.1 Interpretation<\/span><\/h2>\n

The calculated F-value (0.133) is less than the critical F-value (2.409) and the p-value (0.970) is greater than 0.05. Hence, the null hypothesis is accepted. There is no significant difference in mean customer ratings among the platforms.<\/span><\/p>\n

8. Conclusion<\/span><\/h2>\n

The study indicates that customers rate these platforms similarly. Customers do not perceive drastic differences in general satisfaction across these social media brands. Marketers should focus on qualitative factors to improve competitiveness.<\/span><\/p>\n

9. Recent References (2020\u20132024)<\/span><\/h2>\n

\u2022 Grand View Research. (2023). Digital Trends Analysis Report.<\/span><\/p>\n

\u2022 Kumar, A., & Singh, P. (2022). Consumer Preferences in Digital Media. International Journal of Marketing Research.<\/span><\/p>\n

\u2022 Patel, R., & Mehta, H. (2021).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Author Name: Sarvesh Shinde 1. Introduction Social media platforms have become increasingly popular due to growing digital connectivity and entertainment needs. India\u2019s market has seen many global and local brands compete for consumers\u2019 attention. Understanding customer ratings and preferences helps marketers and researchers discover satisfaction levels among popular platforms such as Instagram, Whatsapp, Snapchat, Tik… Continue reading A Survey on Customer Preferences for Social Media Platforms<\/span><\/a><\/p>\n","protected":false},"author":139982,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23804","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/139982"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23804"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23804\/revisions"}],"predecessor-version":[{"id":23805,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23804\/revisions\/23805"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23804"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}