{"id":23780,"date":"2026-01-07T22:47:22","date_gmt":"2026-01-07T17:17:22","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=23780"},"modified":"2026-01-07T22:47:22","modified_gmt":"2026-01-07T17:17:22","slug":"a-survey-on-customer-preference-for-clothing-brands","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=23780","title":{"rendered":"A Survey on Customer Preference for Clothing Brands"},"content":{"rendered":"<p class=\"MsoNormal\"><b><span style=\"font-family: 'Times New Roman',serif\">Author Name:<\/span><\/b><span style=\"font-family: 'Times New Roman',serif\"> <i>Saurabh Jadhav<\/i><\/span><\/p>\n<p class=\"MsoNormal\"><i><span style=\"font-family: 'Times New Roman',serif\">Roll no :021331025404<\/span><\/i><\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">1. Introduction<\/span><\/u><\/b><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">The Indian apparel industry has witnessed rapid growth due to rising disposable income, brand awareness, and changing fashion preferences among consumers. Branded clothing companies such as Peter England, Allen Solly, Van Heusen, and H&amp;M are among the most popular choices in the market. Customer perception and satisfaction play a crucial role in determining brand success.<br \/>This study examines whether customers perceive any significant difference in satisfaction levels among selected clothing brands based on their ratings.<\/span><\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">2. Objectives of the Study<\/span><\/u><\/b><\/p>\n<ul style=\"margin-top: 0cm\" type=\"disc\">\n<li class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">To analyze customer ratings of selected clothing brands<\/span><\/li>\n<li class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">To compare the average ratings of Peter England, Allen Solly, Van Heusen, and H&amp;M<\/span><\/li>\n<li class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">To examine whether there is a statistically significant difference in customer satisfaction using one-way ANOVA<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">3. Literature Review<\/span><\/u><\/b><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">The clothing and fashion industry is highly competitive, with brands focusing on quality, pricing, design, and brand image to attract customers. Several studies suggest that customer satisfaction is influenced by factors such as fabric quality, brand reputation, pricing, and availability.<br \/>This study compares customer satisfaction levels across four well-known apparel brands using primary data and applies one-way ANOVA to test whether the mean ratings differ significantly. The analysis helps understand whether customers perceive meaningful differences among these brands.<\/span><\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">4. Data Collection<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">The study is based on primary data collected from respondents who rated clothing brands on a scale of 1 to 10. Ratings reflect overall satisfaction with the brand.<\/span><\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">4.1 Sample Design<\/span><\/u><\/b><\/p>\n<ul style=\"margin-top: 0cm\" type=\"disc\">\n<li class=\"MsoNormal\"><b>Sample size:<\/b> 160 respondents<\/li>\n<li class=\"MsoNormal\"><b>Brands studied:<\/b><\/li>\n<\/ul>\n<p class=\"MsoListParagraphCxSpFirst\" style=\"margin-left: 90.0pt;text-indent: -18.0pt\"><!-- [if !supportLists]--><span style=\"font-family: 'Times New Roman',serif\"><span>1.<span style=\"font: 7.0pt 'Times New Roman'\">\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><!--[endif]--><span style=\"font-family: 'Times New Roman',serif\">Peter England<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 90.0pt;text-indent: -18.0pt\"><!-- [if !supportLists]--><span style=\"font-family: 'Times New Roman',serif\"><span>2.<span style=\"font: 7.0pt 'Times New Roman'\">\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><!--[endif]--><span style=\"font-family: 'Times New Roman',serif\">Allen Solly<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 90.0pt;text-indent: -18.0pt\"><!-- [if !supportLists]--><span style=\"font-family: 'Times New Roman',serif\"><span>3.<span style=\"font: 7.0pt 'Times New Roman'\">\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><!--[endif]--><span style=\"font-family: 'Times New Roman',serif\">Van Heusen<\/span><\/p>\n<p class=\"MsoListParagraphCxSpLast\" style=\"margin-left: 90.0pt;text-indent: -18.0pt\"><!-- [if !supportLists]--><span style=\"font-family: 'Times New Roman',serif\"><span>4.<span style=\"font: 7.0pt 'Times New Roman'\">\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><!--[endif]--><span style=\"font-family: 'Times New Roman',serif\">H&amp;M<\/span><\/p>\n<ul style=\"margin-top: 0cm\" type=\"disc\">\n<li class=\"MsoNormal\"><b><span style=\"font-family: 'Times New Roman',serif\">Responses per brand:<\/span><\/b><span style=\"font-family: 'Times New Roman',serif\"> 40<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">5. Statistical Tool Used<\/span><\/u><\/b><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">A One-way Analysis of Variance (ANOVA) was used to compare the mean customer ratings of the four clothing brands.<\/span><\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">6. Hypotheses<\/span><\/u><\/b><\/p>\n<ul style=\"margin-top: 0cm\" type=\"disc\">\n<li class=\"MsoNormal\"><b><span style=\"font-family: 'Times New Roman',serif\">Null Hypothesis (H\u2080):<\/span><\/b><span style=\"font-family: 'Times New Roman',serif\"><br \/>There is no significant difference in the mean customer ratings of Peter England, Allen Solly, Van Heusen, and H&amp;M.<\/span><\/li>\n<li class=\"MsoNormal\"><b><span style=\"font-family: 'Times New Roman',serif\">Alternative Hypothesis (H\u2081):<\/span><\/b><span style=\"font-family: 'Times New Roman',serif\"><br \/>There is a significant difference in the mean customer ratings of at least one clothing brand.<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">7. Data Analysis and Results<\/span><\/u><\/b><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">Summary Statistics<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<table class=\"MsoTableGrid\" style=\"border-collapse: collapse;border: none\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 90.15pt;border: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">Brand<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">Count<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">Sum<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">Average<\/span><\/p>\n<\/td>\n<td style=\"width: 90.2pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">Varience<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 90.15pt;border: solid windowtext 1.0pt;border-top: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">Peter England<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">40<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">199<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">4.975<\/span><\/p>\n<\/td>\n<td style=\"width: 90.2pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">11.4096<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 90.15pt;border: solid windowtext 1.0pt;border-top: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">Allen Solly<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">40<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">218<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">5.450<\/span><\/p>\n<\/td>\n<td style=\"width: 90.2pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">8.3051<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 90.15pt;border: solid windowtext 1.0pt;border-top: none;padding: 0cm 5.4pt 0cm 5.4pt\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">Van Heusen<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">40<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">216<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">5.400<\/span><\/p>\n<\/td>\n<td style=\"width: 90.2pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">8.0410<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 90.15pt;border: solid windowtext 1.0pt;border-top: none;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">H&amp;M<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">40<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">212<\/span><\/p>\n<\/td>\n<td style=\"width: 90.15pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">5.300<\/span><\/p>\n<\/td>\n<td style=\"width: 90.2pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt\" valign=\"top\" width=\"120\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-family: 'Times New Roman',serif\">8.7282<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"MsoNormal\"><b>\u00a0<\/b><\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><b><u>ANOVA: Single Factor<\/u><\/b><\/p>\n<table class=\"MsoNormalTable\" style=\"width: 384.0pt;border-collapse: collapse\" border=\"0\" width=\"512\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr style=\"height: 14.4pt\">\n<td style=\"width: 96.0pt;border: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"128\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">ANOVA<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border: solid windowtext 1.0pt;border-left: none;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 14.4pt\">\n<td style=\"width: 96.0pt;border: solid windowtext 1.0pt;border-top: none;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"128\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><i><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">Source of Variation<\/span><\/i><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><i><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">SS<\/span><\/i><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><i><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">df<\/span><\/i><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><i><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">MS<\/span><\/i><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><i><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">F<\/span><\/i><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><i><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">P-value<\/span><\/i><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: center;line-height: normal\" align=\"center\"><i><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">F crit<\/span><\/i><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 14.4pt\">\n<td style=\"width: 96.0pt;border: solid windowtext 1.0pt;border-top: none;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"128\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">Between Groups<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: right;line-height: normal\" align=\"right\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">5.46875<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: right;line-height: normal\" align=\"right\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">3<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: right;line-height: normal\" align=\"right\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">1.822917<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: right;line-height: normal\" align=\"right\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">0.199859<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: right;line-height: normal\" align=\"right\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">0.896354<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: right;line-height: normal\" align=\"right\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">2.662569<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 14.4pt\">\n<td style=\"width: 96.0pt;border: solid windowtext 1.0pt;border-top: none;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"128\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">Within Groups<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: right;line-height: normal\" align=\"right\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">1422.875<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: right;line-height: normal\" align=\"right\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">156<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: right;line-height: normal\" align=\"right\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">9.120994<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 14.4pt\">\n<td style=\"width: 96.0pt;border: solid windowtext 1.0pt;border-top: none;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"128\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 14.4pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt\">\n<td style=\"width: 96.0pt;border: solid windowtext 1.0pt;border-top: none;padding: 0cm 5.4pt 0cm 5.4pt;height: 15.0pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"128\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">Total<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 15.0pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: right;line-height: normal\" align=\"right\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">1428.344<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 15.0pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;text-align: right;line-height: normal\" align=\"right\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">159<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 15.0pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 15.0pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 15.0pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<td style=\"width: 48.0pt;border-top: none;border-left: none;border-bottom: solid windowtext 1.0pt;border-right: solid windowtext 1.0pt;padding: 0cm 5.4pt 0cm 5.4pt;height: 15.0pt\" valign=\"bottom\" nowrap=\"nowrap\" width=\"64\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;line-height: normal\"><span style=\"font-size: 11.0pt;font-family: 'Times New Roman',serif;color: black\">\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"MsoNormal\"><b>\u00a0<\/b><\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">8. Interpretation of Results<\/span><\/u><\/b><\/p>\n<ul style=\"margin-top: 0cm\" type=\"disc\">\n<li class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">The calculated F-value = 0.1999<\/span><\/li>\n<li class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">The P-value = 0.8964, which is greater than 0.05<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">Since the P-value is greater than the level of significance (0.05), the null hypothesis is accepted.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">9. Conclusion<\/span><\/u><\/b><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">The study concludes that there is no statistically significant difference in customer satisfaction levels among Peter England, Allen Solly, Van Heusen, and H&amp;M. This indicates that customers perceive these brands as offering similar levels of quality and overall satisfaction.<br \/>The findings suggest a highly competitive apparel market where major brands perform comparably. Future studies may include additional variables such as price sensitivity, fabric quality, brand loyalty, and demographic factors for deeper insights.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><b><u><span style=\"font-family: 'Times New Roman',serif\">10. References<\/span><\/u><\/b><\/p>\n<ul style=\"margin-top: 0cm\" type=\"disc\">\n<li class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">Kothari, C. R. (2004). <i>Research Methodology: Methods and Techniques<\/i>. New Age International Publishers.<\/span><\/li>\n<li class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">Malhotra, N. K. (2019). <i>Marketing Research: An Applied Orientation<\/i>. Pearson Education.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Author Name: Saurabh Jadhav Roll no :021331025404 \u00a0 1. Introduction The Indian apparel industry has witnessed rapid growth due to rising disposable income, brand awareness, and changing fashion preferences among consumers. Branded clothing companies such as Peter England, Allen Solly, Van Heusen, and H&amp;M are among the most popular choices in the market. Customer perception&hellip; <a class=\"more-link\" href=\"http:\/\/www.sachdevajk.in\/?p=23780\">Continue reading <span class=\"screen-reader-text\">A Survey on Customer Preference for Clothing Brands<\/span><\/a><\/p>\n","protected":false},"author":139940,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23780","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/139940"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23780"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23780\/revisions"}],"predecessor-version":[{"id":23781,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23780\/revisions\/23781"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23780"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}