{"id":23750,"date":"2026-01-07T20:56:34","date_gmt":"2026-01-07T15:26:34","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=23750"},"modified":"2026-01-07T20:56:34","modified_gmt":"2026-01-07T15:26:34","slug":"a-study-on-consumer-preference-for-selected-cookie-brands","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=23750","title":{"rendered":"A Study on Consumer Preference for Selected Cookie Brands"},"content":{"rendered":"

A Study on Consumer Preference for Selected Cookie Brands<\/span><\/h1>\n

Author: Rishav Raj<\/span><\/h2>\n

1. Introduction<\/span><\/h2>\n

The Indian packaged food industry has witnessed significant growth, with cookies emerging as a popular snack across different age groups. Consumers consider factors such as taste, texture, brand reputation, and price while choosing cookie brands. Among students, cookies are preferred due to their convenience and easy availability. This study aims to analyze student preferences for four popular cookie brands\u2014Unibic Cookies, Tiffany, Milk Bikis, and Monaco\u2014to understand whether there is a significant difference in preference levels.<\/span><\/p>\n

2. Objective of the Study<\/span><\/h2>\n

To examine whether there is a significant difference in consumer preference among four selected cookie brands.<\/span><\/p>\n

3. Literature Review<\/span><\/h2>\n

Kotler and Keller (2016) emphasized that consumer preference in FMCG products is influenced by brand image, taste, and perceived quality, highlighting the importance of statistical tools.<\/span><\/p>\n

Sharma and Gupta (2021) found that familiarity with the brand and sensory satisfaction significantly affect consumer choice in packaged snack foods.<\/span><\/p>\n

4. Data Collection Method<\/span><\/h2>\n

Primary data was collected using a structured questionnaire prepared through Google Form. The survey was administered to 40 students of ITM Skills University. Respondents rated Unibic Cookies, Tiffany, Milk Bikis, and Monaco on a scale of 1 to 10. Convenience sampling was adopted, and data was analyzed using MS Excel.<\/span><\/p>\n

5. Data Analysis<\/span><\/h2>\n

5.1 Hypothesis<\/span><\/h3>\n

Null Hypothesis (H\u2080): There is no significant difference in the mean preference ratings of the four cookie brands.
Alternative Hypothesis (H\u2081): There is a significant difference in the mean preference ratings of the four cookie brands.<\/span><\/p>\n

5.2 ANOVA Table<\/span><\/h3>\n

\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n\n
\n

ANOVA<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Source of Variation<\/span><\/i><\/i><\/p>\n<\/td>\n

\n

SS<\/span><\/i><\/i><\/p>\n<\/td>\n

\n

df<\/span><\/i><\/i><\/p>\n<\/td>\n

\n

MS<\/span><\/i><\/i><\/p>\n<\/td>\n

\n

F<\/span><\/i><\/i><\/p>\n<\/td>\n

\n

P-value<\/span><\/i><\/i><\/p>\n<\/td>\n

\n

F crit<\/span><\/i><\/i><\/p>\n<\/td>\n<\/tr>\n

\n

Between Groups<\/span><\/p>\n<\/td>\n

\n

29.36<\/span><\/p>\n<\/td>\n

\n

3<\/span><\/p>\n<\/td>\n

\n

9.79<\/span><\/p>\n<\/td>\n

\n

1.57<\/span><\/p>\n<\/td>\n

\n

0.20<\/span><\/p>\n<\/td>\n

\n

2.66<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Within Groups<\/span><\/p>\n<\/td>\n

\n

949.23<\/span><\/p>\n<\/td>\n

\n

152<\/span><\/p>\n<\/td>\n

\n

6.24<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Total<\/span><\/p>\n<\/td>\n

\n

978.59<\/span><\/p>\n<\/td>\n

\n

155<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/span><\/p>\n

Since the calculated F-value (1.57) is less than the critical F-value (2.66) and the p-value (0.20) is greater than 0.05, the null hypothesis is accepted.<\/span><\/p>\n

6. Conclusion<\/span><\/h2>\n

The study concludes that there is no statistically significant difference in consumer preference among Unibic Cookies, Tiffany, Milk Bikis, and Monaco. All brands show similar acceptance among students.<\/span><\/p>\n

7. References<\/span><\/h2>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.<\/span><\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Sharma, R., & Gupta, N. (2021). Consumer preference towards packaged snack foods.

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A Study on Consumer Preference for Selected Cookie Brands Author: Rishav Raj 1. Introduction The Indian packaged food industry has witnessed significant growth, with cookies emerging as a popular snack across different age groups. Consumers consider factors such as taste, texture, brand reputation, and price while choosing cookie brands. Among students, cookies are preferred due… Continue reading A Study on Consumer Preference for Selected Cookie Brands<\/span><\/a><\/p>\n","protected":false},"author":140071,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23750","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/140071"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23750"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23750\/revisions"}],"predecessor-version":[{"id":23751,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23750\/revisions\/23751"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23750"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}