{"id":23748,"date":"2026-01-07T20:54:48","date_gmt":"2026-01-07T15:24:48","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=23748"},"modified":"2026-01-07T20:54:48","modified_gmt":"2026-01-07T15:24:48","slug":"a-survey-on-consumer-preference-for-major-ott-platforms","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=23748","title":{"rendered":"A Survey on Consumer Preference for Major OTT platforms."},"content":{"rendered":"

A Survey on Consumer Preference for Major OTT platforms<\/span><\/b>.<\/span><\/b><\/b><\/p>\n

Author: – Tushar Tarmale<\/span><\/b><\/p>\n

Introduction<\/span><\/b><\/p>\n

The rapid growth of Over-The-Top (OTT) platforms has transformed the entertainment industry in India. With increased internet penetration and affordable smartphones, consumers now have access to multiple streaming platforms offering diverse content such as movies, web series, documentaries, and live sports.<\/p>\n

Major OTT platforms like Netflix, Amazon Prime Video, Jio Hotstar, and Apple TV<\/b> compete intensely based on content quality, subscription pricing, user experience, and exclusivity. Understanding consumer preference among these platforms is essential for service providers to improve customer satisfaction and retain subscribers.<\/p>\n

This study applies single-factor ANOVA<\/b> to analyze whether consumer ratings for these four OTT platforms differ significantly.<\/p>\n

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Objectives of the Study<\/span><\/b><\/p>\n

The objectives of this study are:<\/p>\n