{"id":23686,"date":"2026-01-07T09:52:33","date_gmt":"2026-01-07T04:22:33","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=23686"},"modified":"2026-01-07T09:52:33","modified_gmt":"2026-01-07T04:22:33","slug":"a-survey-on-consumer-preference-for-major-two-wheeler-companies-in-india","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=23686","title":{"rendered":"A Survey on Consumer Preference for Major Two-Wheeler Companies in India ."},"content":{"rendered":"

Author:- Omkar Madgude<\/span><\/b><\/p>\n

Introduction<\/span><\/b><\/p>\n

The Indian two-wheeler industry plays a vital role in the country\u2019s transportation ecosystem due to affordability, fuel efficiency, and convenience. With increasing competition and product diversification, consumers today have multiple brand choices offering different value propositions such as mileage, performance, design, technology, and brand image.<\/span><\/p>\n

Major players like Hero MotoCorp, Honda Motorcycle & Scooter India, Bajaj Auto, and Royal Enfield dominate the Indian market with distinct positioning. Understanding consumer preference among these brands is important for manufacturers, marketers, and policymakers.
This study applies single-factor ANOVA to analyze whether consumer ratings for these four companies differ significantly.<\/b><\/span><\/p>\n

\u00a0<\/span><\/b><\/p>\n

Objectives of the Study<\/span><\/b><\/p>\n

The objectives of this research are:<\/span><\/p>\n