{"id":23682,"date":"2026-01-06T23:07:04","date_gmt":"2026-01-06T17:37:04","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=23682"},"modified":"2026-01-06T23:07:04","modified_gmt":"2026-01-06T17:37:04","slug":"a-survey-on-consumer-preference-for-major-bag-brands-puma-nike-adidas-quechua","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=23682","title":{"rendered":"A Survey on Consumer Preference for Major Bag Brands (Puma, Nike, Adidas, Quechua)"},"content":{"rendered":"

A Survey on Consumer Preference for Major Bag Brands (Puma, Nike, Adidas, Quechua)\u200b<\/span><\/b><\/p>\n

Omkar Gawde – <\/i><\/b>021331025660<\/p>\n

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Introduction<\/b><\/p>\n

The bag market, including backpacks, sports bags and travel bags, plays a vital role for students, professionals and athletes due to its everyday utility, durability requirements and growing fashion consciousness. With increasing competition and product diversification, consumers today have multiple brand choices offering different value propositions such as design, storage capacity, comfort, durability, price and brand image.\u200b<\/p>\n

Global sports and outdoor brands like Puma, Nike, Adidas and Quechua have strong presence in the Indian market with distinct positioning and target segments. Understanding consumer preference and satisfaction among these bag brands is important for manufacturers, retailers and marketers to design effective product and branding strategies.\u200b<\/p>\n

This study applies single-factor ANOVA to analyze whether consumer ratings for these four bag brands differ significantly.\u200b<\/p>\n

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Objectives of the Study<\/b><\/p>\n

The objectives of this research are:\u200b<\/p>\n