{"id":23634,"date":"2026-01-04T21:18:08","date_gmt":"2026-01-04T15:48:08","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=23634"},"modified":"2026-01-04T21:18:08","modified_gmt":"2026-01-04T15:48:08","slug":"an-annova-analysis-of-customer-rating-for-selected-ott-platform","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=23634","title":{"rendered":"An Annova Analysis of Customer Rating For Selected OTT Platform"},"content":{"rendered":"

Title-Review of OTT Platform<\/span><\/p>\n

Author-Shubham Thakkar<\/span><\/p>\n

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Introduction:<\/span> <\/b>OTT (Over-The-Top) platforms<\/span><\/b> are digital streaming services that deliver movies, web series, TV shows, documentaries, and live content directly to viewers through the internet, without the need for traditional cable or satellite television. These platforms can be accessed on smartphones, smart TVs, laptops, and tablets, allowing users to watch content anytime and anywhere. Popular OTT platforms include Netflix, Amazon Prime Video, Disney+ Hotstar ,\u00a0 SonyLIV <\/b>. OTT services offer features such as on-demand viewing, personalized recommendations, and affordable subscription plans. With the rapid growth of internet usage and smartphones, OTT platforms have transformed the entertainment industry by providing flexible, diverse, and user-centric content.<\/span><\/p>\n

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Objectives: To understand customer ratings for OTT Platform.<\/p>\n

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Literature Review:<\/p>\n

1) Moses Prabhath Peeke and Dr. Krishna Banana(2021) \u00a0<\/span>OTT platforms stand for Over the Top platforms. With the diverse taste and preferences of people, OTT platforms have become popular these days. Those days are gone when people would rely on the television to broadcast their favourite show. People nowadays subscribe to OTT platforms. Users select the genre they like and start watching the content of their choice. There is a wide range of OTT platforms that provide OTT media services, including Netflix, Disney+, Hulu, HBO Max, Amazon Prime Video, Hulu, Peacock, Pluto TV, and so many more. The accessibility of OTT content is one of the many reasons it\u2019s so popular, not to mention that OTT providers are now producing some of the best original content. To stream OTT, customers only require a high-speed internet connection and a connected device that supports apps or browsers. Currently, there are 61 OTT platforms available globally, and there are 26 OTT platforms available nationally. However, we have chosen the Netflix OTT platform as an example to demonstrate the rise of subscribers and revenue.<\/p>\n

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2. Tripti Kumari(2020)\u00a0 <\/span>The industry of entertainment has never been static. Every decade has witnessed a change in both form and format of entertainment. Entertainment format today is very different from past formats and is continuously evolving. OTT is the buzzword in the entertainment world today. It signifies entertainment anywhere and everywhere. Though the adoption of OTT services is a widespread phenomenon and has brought radical transformations in entertainment industry it has received recent attention of scholars. In this study six major OTT players of India are covered which includes Amazon Prime, Hotstar Disney, Netflix, Voot, ZEE5, Sony Liv. Earlier studies by scholars have highlighted the impact of digital services on entertainment industry through various case studies. Gillian Doyle used case study of BBC Three to provide an in-depth examination of how strategies of traditional broadcasters are being reconsidered and changed after introduction of online rivals. Savvas, Papagiannis, Berry and Feng Li studied on the creation of new opportunities for entrepreneurs by combination of technology and entertainment. They also raised questions on how traditional broadcasters will cope with the challenges put forth by internet television. Scholars of several disciplines have tried to study the impact of OTT services on communication<\/p>\n

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Data Collection: To understand customer ratings for selected OTT Platform primary data was collected by creating google form and respondents were asked to rate each Platform on a scale of 1 to 10 based on their experience. 50 students of ITM were surveyed and data was downloaded as excel sheet and Anova test was done on it.<\/p>\n

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Data Analysis:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Anova: Single Factor<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
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SUMMARY<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n

Groups<\/span><\/i><\/p>\n<\/td>\n

\n

Count<\/span><\/i><\/p>\n<\/td>\n

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Sum<\/span><\/i><\/p>\n<\/td>\n

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Average<\/span><\/i><\/p>\n<\/td>\n

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Variance<\/span><\/i><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n

Netflix<\/span><\/p>\n<\/td>\n

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40<\/span><\/p>\n<\/td>\n

\n

313<\/span><\/p>\n<\/td>\n

\n

7.825<\/span><\/p>\n<\/td>\n

\n

8.25<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
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Jio hotstar<\/span><\/p>\n<\/td>\n

\n

40<\/span><\/p>\n<\/td>\n

\n

286<\/span><\/p>\n<\/td>\n

\n

7.15<\/span><\/p>\n<\/td>\n

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6.80<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
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Amazon Prime<\/span><\/p>\n<\/td>\n

\n

40<\/span><\/p>\n<\/td>\n

\n

269<\/span><\/p>\n<\/td>\n

\n

6.725<\/span><\/p>\n<\/td>\n

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7.90<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
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Sony liv<\/span><\/p>\n<\/td>\n

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40<\/span><\/p>\n<\/td>\n

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252<\/span><\/p>\n<\/td>\n

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6.3<\/span><\/p>\n<\/td>\n

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6.32<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
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ANOVA<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
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Source of Variation<\/span><\/i><\/p>\n<\/td>\n

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SS<\/span><\/i><\/p>\n<\/td>\n

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df<\/span><\/i><\/p>\n<\/td>\n

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MS<\/span><\/i><\/p>\n<\/td>\n

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F<\/span><\/i><\/p>\n<\/td>\n

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P-value<\/span><\/i><\/p>\n<\/td>\n

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F crit<\/span><\/i><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
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Between Groups<\/span><\/p>\n<\/td>\n

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50.75<\/span><\/p>\n<\/td>\n

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3<\/span><\/p>\n<\/td>\n

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16.92<\/span><\/p>\n<\/td>\n

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2.31<\/span><\/p>\n<\/td>\n

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0.08<\/span><\/p>\n<\/td>\n

\n

2.66<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
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Within Groups<\/span><\/p>\n<\/td>\n

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1141.25<\/span><\/p>\n<\/td>\n

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156<\/span><\/p>\n<\/td>\n

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7.32<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
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Total<\/span><\/p>\n<\/td>\n

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1192<\/span><\/p>\n<\/td>\n

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159<\/span><\/p>\n<\/td>\n

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\u00a0<\/span><\/p>\n<\/td>\n

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\u00a0<\/span><\/p>\n<\/td>\n

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\u00a0<\/span><\/p>\n<\/td>\n

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\u00a0<\/span><\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

H0: All are same<\/p>\n

H1: Any one of this is different\u00a0<\/p>\n

We observe p value as p value is greater than 0.05 accept null hypothesis (H0) meaning all are same<\/p>\n

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Conclusion: <\/span>From data analysis it is concluded that all are same<\/p>\n

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Reference:<\/span><\/p>\n

1:<\/span> Moses Prabhath Peeke and Dr. Krishna Banana (2021) AN OVERVIEW OF OTT PLATFORMS IN INDIA: WITH SPECIAL REFERENCE TO NETFLIX VOLUME:10, ISSUE:12(7), December: 2021<\/p>\n

2: Tripti Kumari (2020) A Study on Growth of Over the Top (OTT) Video Services in India International Journal of Latest Research in Humanities and Social Science (IJLRHSS) Volume 03 – Issue 09, 2020<\/p>\n

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Title-Review of OTT Platform Author-Shubham Thakkar \u00a0 Introduction: OTT (Over-The-Top) platforms are digital streaming services that deliver movies, web series, TV shows, documentaries, and live content directly to viewers through the internet, without the need for traditional cable or satellite television. These platforms can be accessed on smartphones, smart TVs, laptops, and tablets, allowing users… Continue reading An Annova Analysis of Customer Rating For Selected OTT Platform<\/span><\/a><\/p>\n","protected":false},"author":139892,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23634","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/139892"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23634"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23634\/revisions"}],"predecessor-version":[{"id":23635,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23634\/revisions\/23635"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23634"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}