{"id":23569,"date":"2026-01-02T19:38:39","date_gmt":"2026-01-02T14:08:39","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=23569"},"modified":"2026-01-02T19:38:39","modified_gmt":"2026-01-02T14:08:39","slug":"genz-trust-on-news","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=23569","title":{"rendered":"GENZ TRUST ON NEWS"},"content":{"rendered":"

GEN Z\u2019S TRUST ON NEWS FROM SOCIAL MEDIA<\/span><\/p>\n

\u00a0<\/b><\/p>\n

BY\u00a0<\/span><\/p>\n

\u00a0<\/b><\/p>\n

MANAN THAPAR<\/span><\/p>\n

ARSLAN KHAN<\/span><\/p>\n

SAURABH JADHAV<\/span><\/p>\n

<\/p>\n

<\/b><\/p>\n

INTRODUCTION :\u00a0<\/span><\/p>\n

Often noticed in the times of the genZ that the news shown on television or broadcasting channels are often misunderstood as TRP strategy whereas it is seen that the one shown on instagram, tik tok, facebook and twitter pages are deemed too good to be true without verification. The study focuses on the mindset of the new generation.<\/span><\/p>\n

\u00a0<\/b><\/p>\n

OBJECTIVE :\u00a0<\/span><\/p>\n

To study and understand the underlying issue of genZ believing in social media news over the traditional media.<\/span><\/p>\n

\u00a0<\/b><\/p>\n

LITERATURE REVIEW :\u00a0<\/span><\/p>\n

    \n
  1. \n

    Genz media usage and trust\u00a0<\/span><\/p>\n<\/li>\n<\/ol>\n

    This article, published in the <\/span>Journal of Applied Business and Economics<\/span>, explores the impact of <\/span>transformational leadership<\/span> on <\/span>organizational citizenship behavior (OCB)<\/span>. It highlights how leaders who inspire and motivate employees foster a proactive work environment, encouraging staff to go beyond their formal job requirements to support their colleagues and the organization.<\/span><\/p>\n

    <\/p>\n

    <\/b><\/p>\n

      \n
    1. \n

      Genz trust in news\u00a0<\/span><\/p>\n<\/li>\n<\/ol>\n

      This chapter examines the declining trust in traditional news media among <\/span>Generation Z<\/span>. It explores how this demographic prioritizes social media and digital platforms for information, leading to a shift in media consumption habits. The authors analyze the factors influencing trust and the resulting implications for the future of journalism.<\/span><\/p>\n

      \u00a0<\/b><\/p>\n

      DATA COLLECTION :\u00a0<\/span><\/p>\n

      To understand the underlying issues of canteen food services. Following 5 questions are framed on Likert scale (5 point scale). A google form was framed with linear scale 1 to 5. Data was coded as 5 for strongly agree, 4 for agree, 3 for neutral, 2 for disagree and 1 for strongly disagree. 100 students of ITM were surveyed and data was downloaded as excel sheet. For each question mean, standard deviation, standard error and t statistics was calculated.<\/span><\/p>\n

      \u00a0<\/b><\/p>\n

      DATA ANALYSIS :\u00a0<\/span><\/p>\n

      \u00a0<\/b><\/p>\n

      \n\n\n\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n
      \u00a0<\/td>\n\n

      Q1<\/span><\/p>\n<\/td>\n

      		\n

      Q2<\/span><\/p>\n<\/td>\n

      		\n

      Q3<\/span><\/p>\n<\/td>\n

      		\n

      Q4<\/span><\/p>\n<\/td>\n

      		\n

      Q5<\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      MEAN<\/span><\/p>\n<\/td>\n

      		\n

      2.91<\/span><\/p>\n<\/td>\n

      		\n

      2.55<\/span><\/p>\n<\/td>\n

      		\n

      3.11<\/span><\/p>\n<\/td>\n

      		\n

      3.05<\/span><\/p>\n<\/td>\n

      		\n

      3.12<\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      SD<\/span><\/p>\n<\/td>\n

      		\n

      1.32<\/span><\/p>\n<\/td>\n

      		\n

      1.42<\/span><\/p>\n<\/td>\n

      		\n

      1.31<\/span><\/p>\n<\/td>\n

      		\n

      1.34<\/span><\/p>\n<\/td>\n

      		\n

      1.39<\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      SE<\/span><\/p>\n<\/td>\n

      		\n

      7.76<\/span><\/p>\n<\/td>\n

      		\n

      8.91<\/span><\/p>\n<\/td>\n

      		\n

      7.45<\/span><\/p>\n<\/td>\n

      		\n

      7.68<\/span><\/p>\n<\/td>\n

      		\n

      7.88<\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      TSTAT<\/span><\/p>\n<\/td>\n

      		\n

      2.52<\/span><\/p>\n<\/td>\n

      		\n

      2.21<\/span><\/p>\n<\/td>\n

      		\n

      2.71<\/span><\/p>\n<\/td>\n

      		\n

      2.66<\/span><\/p>\n<\/td>\n

      		\n

      2.74<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

      \u00a0<\/b><\/p>\n

      All the t-stat values are above 1.96 so the respondents agree to the criteria of the questions asked.\u00a0<\/span><\/p>\n

      <\/p>\n

      <\/b><\/p>\n

      CONCLUSIONS :\u00a0<\/span><\/p>\n

      \u00a0<\/p>\n

        \n
      1. \n

        People agree to the fact that the information supplied to them by influencers is correct.\u00a0<\/span><\/p>\n<\/li>\n

      2. \n

        People agree to reading or getting updated from news through social media\u00a0<\/span><\/p>\n<\/li>\n

      3. \n

        Genz understand news better in short video format provided through social media<\/span><\/p>\n<\/li>\n

      4. \n

        The respondents agree to traditional media as benefactor for political news and interest<\/span><\/p>\n<\/li>\n

      5. \n

        News through social media is preferred over CNN, TOI, BBC<\/span><\/p>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

        GEN Z\u2019S TRUST ON NEWS FROM SOCIAL MEDIA \u00a0 BY\u00a0 \u00a0 MANAN THAPAR ARSLAN KHAN SAURABH JADHAV INTRODUCTION :\u00a0 Often noticed in the times of the genZ that the news shown on television or broadcasting channels are often misunderstood as TRP strategy whereas it is seen that the one shown on instagram, tik tok, facebook… Continue reading GENZ TRUST ON NEWS<\/span><\/a><\/p>\n","protected":false},"author":139876,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23569","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/139876"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23569"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23569\/revisions"}],"predecessor-version":[{"id":23570,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23569\/revisions\/23570"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23569"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}