{"id":23383,"date":"2025-12-24T20:41:00","date_gmt":"2025-12-24T15:11:00","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=23383"},"modified":"2025-12-24T20:41:00","modified_gmt":"2025-12-24T15:11:00","slug":"relationship-of-nifty-with-proctor-gamble-hygiene-health-care-limited-pghh","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=23383","title":{"rendered":"Relationship of Nifty with Proctor & Gamble Hygiene & Health Care Limited (PGHH)"},"content":{"rendered":"

Author<\/span><\/b>: <\/span>Praveena Subramanian<\/span><\/p>\n

Introduction<\/span><\/b><\/p>\n

Procter & Gamble Hygiene and Health Care Limited (PGHH) is a leading FMCG company in India and a subsidiary of the global Procter & Gamble group. The company operates in the health care and personal hygiene segment with popular brands such as Vicks, Whisper, and Ariel. PGHH focuses on essential consumer products, which have consistent demand across economic conditions. Due to its strong brand presence and stable performance, PGHH holds an important position in the Indian stock market.<\/span><\/p>\n

Objective <\/span><\/b><\/p>\n

To calculate beta and observe its significance. Y = a + bX<\/span><\/p>\n

Literature Review<\/span><\/b><\/p>\n

View 1: PGHH Market Share \u2013 Nirmal Bang Institutional Equities Research (2023).<\/span><\/p>\n

The Nirmal Bang report highlights PGHH\u2019s performance in India, showing that Whisper leads the feminine hygiene segment with over 50% market share, contributing about 66% of revenue, while Vicks holds over 30% share in the cough and cold segment. Old Spice contributes minimally due to its smaller presence. The report emphasizes that focusing on strong, trusted brands helps PGHH maintain market leadership and steady growth.<\/span><\/p>\n

View 2: Brand Building and Purpose\u2011Driven Campaign \u2013 Ariel #ShareTheLoad<\/span><\/p>\n

Ariel\u2019s #ShareTheLoad campaign shows how a brand can go beyond selling products to start a conversation about real-life issues. By challenging traditional ideas that laundry is only a woman\u2019s job, the campaign connected with consumers emotionally and socially. It sparked discussions about household equality, increased brand visibility, and strengthened loyalty, showing that purpose-driven marketing<\/b> can make a brand both meaningful and memorable while staying true to its product promise.<\/span><\/p>\n

Data Collection<\/span><\/b><\/p>\n

The data for Nifty50 and the data for Proctor & Gamble (PGHH) was downloaded from NSE India.com for the period 01-12-2024 to 30-11-2025. Then Friday closing prices were calculated using the data. Weekly return of Nifty and PGHH were calculated by the formula (Yt+1-Yt)Yt*100 then weekly return of Nifty50 was taken as \u2018X\u2019 and weekly return of PGHH was taken as \u2018Y\u2019. Y was regressed on X.<\/span><\/p>\n

Data Analysis<\/span><\/b><\/p>\n

Proctor & Gamble = \u20130.00045 + 0.0935 (Nifty50)<\/span><\/p>\n

The above equation indicates a negative relationship between Nifty and PGHH. The negative sign of the coefficient implies that when the Nifty increases by 1 unit, PGHH tends to decrease by 0.0935 units, and vice versa. However, this relationship is very weak.<\/span><\/p>\n

The p-value of the Nifty coefficient is 0.373, which is greater than 0.01 and 0.05, indicating that Nifty is not statistically significant in explaining the movements in PGHH at either the 1% or 5% significance level.<\/span><\/p>\n

The R-square value is 0.017, which means that only 1.7% of the variation in PGHH is explained by changes in the Nifty, while the remaining 98.3% variation is due to other factors not included in the model. The Adjusted R-square is negative (\u20130.004), further confirming that the model has very low explanatory power.<\/span><\/p>\n

The F-statistic is 0.81 with a Significance F value of 0.372, which is greater than 0.05. This shows that the overall regression model is statistically insignificant.<\/span><\/p>\n

Conclusion<\/span><\/b><\/p>\n

The regression analysis indicates a weak and statistically insignificant relationship between Procter & Gamble (PGHH) stock returns and the market index (NIFTY 50). The estimated beta coefficient is negative (\u03b2 = \u20130.0935) and not statistically significant (p-value = 0.373), suggesting that PGHH\u2019s returns do not move in line with overall market movements. Overall, PGHH behaves as a defensive and market-independent stock, with its performance being driven primarily by company-specific fundamentals rather than broader market trends.<\/span><\/p>\n

Reference<\/span><\/b><\/p>\n

Nirmal Bang Institutional Equities Research. (2023). P\u2011G Hygiene and Healthcare \u2013 Initiating Coverage<\/i> [Research report]. Retrieved from Nirmal Bang.<\/span><\/p>\n

Brand Building and Purpose\u2011Driven Campaign Analysis (e.g., Ariel #ShareTheLoad) \u2013 Useful for discussing marketing strategy and consumer engagement.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Author: Praveena Subramanian Introduction Procter & Gamble Hygiene and Health Care Limited (PGHH) is a leading FMCG company in India and a subsidiary of the global Procter & Gamble group. The company operates in the health care and personal hygiene segment with popular brands such as Vicks, Whisper, and Ariel. PGHH focuses on essential consumer… Continue reading Relationship of Nifty with Proctor & Gamble Hygiene & Health Care Limited (PGHH)<\/span><\/a><\/p>\n","protected":false},"author":140026,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23383","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/140026"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23383"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23383\/revisions"}],"predecessor-version":[{"id":23384,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23383\/revisions\/23384"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23383"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}