{"id":23375,"date":"2025-12-24T20:18:32","date_gmt":"2025-12-24T14:48:32","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=23375"},"modified":"2025-12-24T20:18:32","modified_gmt":"2025-12-24T14:48:32","slug":"relationship-of-nifty-50-with-sun-tv","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=23375","title":{"rendered":"Relationship of Nifty 50 with Sun Tv"},"content":{"rendered":"

Author:<\/span><\/b> Suchita S Shetty<\/span><\/p>\n

Introduction:<\/span><\/b> Sun TV is one of India\u2019s leading Tamil-language television channels which was launched in 1993. It is part of the Sun Network, one of Asia\u2019s largest media conglomerates. Sun TV offers a wide range of content including serials, reality shows, movies, news, and entertainment programs. The channel has a strong presence across South India and among Tamil-speaking audiences worldwide. Sun TV is known for its high viewership and consistent dominance in regional television broadcasting.<\/span><\/p>\n

Objectives:<\/span><\/b><\/p>\n

To calculate Beta and observe its significance<\/b><\/span><\/p>\n

Literature Review:<\/span><\/b><\/p>\n

1. Dr. Nalla Bala Kalyan,<\/span><\/b> Y. Maheswari(2019), Assessment of Selected Securities in Media Industry, India<\/b><\/span><\/p>\n

This research paper highlights the significance of the Media and Entertainment industry, which includes film, print, radio, and television. The Government of India has supported the industry\u2019s growth through initiatives such as digitisation of cable distribution. The study also examines fluctuations in share prices of selected companies using the stock market.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

2. Dr Harendra Kumar(2021),<\/span><\/b> A STUDY OF THE INDIAN MEDIA ECONOMY AND MARKET ISSUES<\/b><\/span><\/p>\n

The Indian Media and Entertainment (M&E) industry is a fast-growing sector of the Indian economy, driven by rising consumer demand and increasing advertising revenue. According to the FICCI\u2013EY report, the advertising-to-GDP ratio is expected to increase from 0.38% in 2019 to 0.4% by 2025. Media markets operate through interconnected product, advertising, and audience markets, highlighting the complex structure and economic linkages within the Indian media industry.<\/span><\/p>\n

Data Collection:<\/span><\/b><\/p>\n

Data for the NIFTY 50 index and Sun TV Network Limited were downloaded from the website (www.nseindia.com<\/u>) for the period from 1 December 2024 to 30 November 2025. Weekly closing prices were obtained using Friday closing values. Based on these prices, weekly returns for both NIFTY 50 and Sun TV were calculated. The weekly returns of NIFTY 50 were taken as the independent variable (X), while the weekly returns of Sun TV were taken as the dependent variable (Y). Subsequently, Y was regressed on X<\/b>.<\/span><\/p>\n

Data Analysis:<\/span><\/b><\/p>\n

The equation:
Sun TV Returns = 0.835 + 0.929 \u00d7 NIFTY 50 Returns,<\/span><\/p>\n

The above regression equation explains the relationship between the dependent variable (stock returns) and the independent variable (NIFTY 50 index values) using 49 weekly observations.<\/span><\/p>\n

1. The beta (slope) coefficient of 0.9297 indicates a positive relationship between NIFTY 50 weekly returns and the company\u2019s weekly returns. This means that if NIFTY 50 weekly returns increase by 1 unit, the company\u2019s weekly returns are expected to increase by approximately 0.93 units.<\/span><\/p>\n

2. The t-statistic of 3.78 for the beta coefficient and the p-value of 0.000454, which is less than 0.01, indicate that the relationship between NIFTY 50 returns and the company\u2019s returns is statistically significant at the 1% level.<\/span><\/p>\n

3. The R-square value of 0.237 shows that approximately 23.7% of the variation in the company\u2019s weekly returns is explained by movements in the NIFTY 50 index, while the remaining 76.3% variation is due to other factors not included in the model.<\/span><\/p>\n

4. The F-statistic is 14.27, with a Significance F value of 0.000454, which is less than 0.01. This confirms that the overall regression model is statistically significant.<\/span><\/p>\n

Conclusion:<\/span><\/b><\/p>\n

The study concludes that the stock has a positive but moderate beta value of 0.93, indicating that it moves in the same direction as the market but with slightly lower sensitivity to NIFTY 50 movements. Since the beta is less than one, the stock is considered more suitable for long-term investment, particularly for investors who prefer relatively stable returns with lower exposure to market risk.<\/span><\/p>\n

References:<\/span><\/b><\/p>\n

1. Dr. Nalla Bala Kalyan, Y. Maheswari(2019), Assessment of Selected Securities in Media Industry, India. Vol.8, No.81: Aug 19,2019<\/span><\/p>\n

2. Dr Harendra Kumar(2021), A STUDY OF THE INDIAN MEDIA ECONOMY AND MARKET ISSUES ISSN:2277-7881, VOLUME:10, ISSUE:7(5), July: 2021<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Author: Suchita S Shetty Introduction: Sun TV is one of India\u2019s leading Tamil-language television channels which was launched in 1993. It is part of the Sun Network, one of Asia\u2019s largest media conglomerates. Sun TV offers a wide range of content including serials, reality shows, movies, news, and entertainment programs. The channel has a strong… Continue reading Relationship of Nifty 50 with Sun Tv<\/span><\/a><\/p>\n","protected":false},"author":139984,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23375","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/139984"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23375"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23375\/revisions"}],"predecessor-version":[{"id":23376,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/23375\/revisions\/23376"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23375"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}