{"id":22425,"date":"2025-03-10T15:17:13","date_gmt":"2025-03-10T09:47:13","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=22425"},"modified":"2025-03-10T15:17:13","modified_gmt":"2025-03-10T09:47:13","slug":"understanding-different-marketing-strategies-between-b2b-b2c-companies","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=22425","title":{"rendered":"Understanding Different Marketing Strategies Between B2B & B2C Companies"},"content":{"rendered":"

Author: Prajwal Thul<\/span><\/b><\/p>\n

1) Marketing Strategy Variations in Indian E-Commerce Businesses<\/span><\/b><\/p>\n

The paper by Dr. V. P. Deshmukh and Mr. Mihir Sharad Paranjape explores the diverse marketing strategies of Indian e-commerce companies such as\u00a0Flipkart, Lens kart, Just Dial, and Quikr<\/b>. It emphasizes how these businesses adopt unique approaches based on their target audiences, product offerings, and business models.<\/span><\/p>\n

The study highlights the interdependence of marketing mix (product, price, place, promotion) and marketing strategies to craft effective marketing plans\u00a0Flipkart:<\/b>\u00a0Focuses on behavioural and psychographic segmentation, brand equity through campaigns like \u201cBig Billion Days,\u201d and distribution through Ekart and Pay zippy.\u00a0Lens kart:<\/b>\u00a0Emphasizes customer engagement, value-based pricing, and innovative promotions like free trials and home eye-checkups.\u00a0Just Dial:<\/b>\u00a0Prioritizes brand awareness using high-quality ads and expansion through selective licensing.\u00a0Quikr:<\/b>\u00a0Adopts free and premium ad models, promotional pricing, and extensive digital and print advertising. The paper presents market growth data, showing significant growth for Flipkart (39%) and Quikr (46%).<\/span><\/p>\n

The variations in marketing strategies are based on the nature of products, target customers, and business models. Each company has leveraged appropriate strategies to establish a strong market presence.<\/span><\/p>\n

\u00a0<\/span>2) Get Over B2B and B2C Marketing: It\u2019s Time for B2I Marketing!<\/span><\/b><\/p>\n

The document, published by\u00a0Bank of Baroda<\/b>\u00a0in 2018, discusses the emerging shift from traditional B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing models to a new approach known as\u00a0B2I (Business-to-Individual)<\/b>\u00a0marketing. The B2I model emphasizes understanding individual customer needs more deeply to provide personalized marketing and sales strategies.<\/span><\/p>\n

Unlike B2B and B2C, B2I focuses on building personalized relationships with individual customers rather than treating them as part of a broader segment. Companies like\u00a0IBM<\/b>\u00a0are early adopters of the B2I model, transforming their traditional B2B approach.<\/span><\/p>\n

B2I relies heavily on data analytics to understand customer behaviour and preferences. Cloud-based marketing technologies enable personalized customer journeys, blurring the lines between B2B and B2C marketing. Implementing B2I requires a customer-centric operational model. Experts predict that while B2I is still evolving, it is set to mature in the next 3 to 5 years.B2I marketing is positioned as the future of business strategy, focusing on deep personalization to enhance customer loyalty and profitability.<\/span><\/p>\n

3) Studying the Financial Impact of Marketing Strategies: Should We Differentiate between B2B and B2C Companies?<\/span><\/b><\/p>\n

The paper by\u00a0Mandeep Kaur Ghuman and Bikram Jit Singh Mann<\/b>, published in the IIMS Journal of Management Science (2017), explores the financial impact of marketing strategies on\u00a0B2B (Business-to-Business)<\/b>\u00a0and\u00a0B2C (Business-to-Consumer)<\/b>\u00a0companies in India. The study focuses on two primary marketing strategies:\u00a0advertising expenditure<\/b>\u00a0and\u00a0branding strategies<\/b>, analysing their effects on\u00a0shareholder value<\/b>\u00a0measured by\u00a0Tobin\u2019s Q<\/b>. The research involves a sample of\u00a073 B2B and 78 B2C companies<\/b>.<\/span><\/p>\n

B2B Firms:<\/span><\/b>\u00a0Predominantly follow\u00a0corporate branding strategies<\/b>\u00a0with little variation. Branding strategies do not significantly impact shareholder value.B2C Firms:<\/b>\u00a0Exhibit significant variations in branding strategies but these do not influence shareholder value.B2B Firms:<\/b>\u00a0No significant effect on shareholder value.B2C Firms:<\/b>\u00a0Positive and significant effect on shareholder value, indicating that advertising investments yield better returns for B2C companies. Factors like\u00a0firm size, operating leverage, and operating margin<\/b>\u00a0also influence shareholder value differently for B2B and B2C companies.<\/span><\/p>\n

Marketing managers should adopt\u00a0distinct strategies<\/b>\u00a0for B2B and B2C companies. Advertising is a crucial driver for B2C but not for B2B. The findings challenge the\u00a0one-size-fits-all<\/b>\u00a0approach in marketing strategies for different business models.<\/span><\/p>\n

4) The Influence of Integrated Marketing Strategies on the Adoption and Success of IT Products: A Comparative Study of B2B and B2C Markets<\/span><\/b><\/p>\n

The paper by\u00a0Tochukwu Ignatius Ijomah et al<\/b>\u00a0published in the International Journal of Management & Entrepreneurship Research (December 2023), explores how\u00a0integrated marketing strategies<\/b>\u00a0influence the adoption and success of IT products in\u00a0B2B (Business-to-Business)<\/b>\u00a0and\u00a0B2C (Business-to-Consumer)<\/b>\u00a0markets. It emphasizes that integrated marketing, which combines various promotional tools to deliver a consistent message, is crucial for the competitive IT sector.<\/span><\/p>\n

Focuses on\u00a0relationship-building<\/b>\u00a0and delivering value to multiple stakeholders involved in decision-making. Effective strategies include\u00a0content marketing, direct sales,<\/b>\u00a0and\u00a0digital campaigns<\/b>\u00a0to build trust and ensure higher adoption rates. Emphasizes\u00a0brand awareness, customer engagement,<\/b>\u00a0and\u00a0personalization<\/b>. Utilizes\u00a0social media, influencer partnerships,<\/b>\u00a0and\u00a0targeted advertising<\/b>\u00a0to attract consumers quickly.B2B strategies focus on long-term relationships and detailed content, while B2C strategies emphasize emotional engagement and quick consumer responses. Both markets benefit from integrated strategies, but the approach and emphasis vary significantly.<\/span><\/p>\n

A\u00a0nuanced approach<\/b>\u00a0to integrated marketing is essential to maximize the adoption and success of IT products in both B2B and B2C markets.<\/span><\/p>\n

5) A Comparative Study on B2B vs. B2C Based on Asia Pacific Region<\/span><\/b><\/p>\n

The paper by\u00a0Swapan Kumar Saha et al<\/b>\u00a0published in the International Journal of Scientific & Technology Research (September 2014), explores the differences between\u00a0B2B (Business-to-Business)<\/b>\u00a0and\u00a0B2C (Business-to-Consumer)<\/b>\u00a0markets in the\u00a0Asia Pacific region<\/b>. It highlights distinctions in\u00a0marketing strategies, supply chains, pricing, payment processes, and buyer behaviours<\/b>\u00a0between the two models, emphasizing that understanding these differences is crucial for businesses to succeed in this diverse and growing market.<\/span><\/p>\n

B2B:<\/span><\/b>\u00a0Involves larger sales volumes, more complex buying processes, and decisions made by committees based on specifications. It avoids mass media for promotions.B2C:<\/b>\u00a0Focuses on individual consumers, uses mass media extensively, and has simpler and faster purchasing processes.B2B:<\/b>\u00a0Involves multiple intermediaries like agents and distributors; focuses on efficiency and large-scale transactions.B2C:<\/b>\u00a0Operates directly with end-users through retailers and wholesalers, emphasizing convenience and speed.B2B:<\/b>\u00a0Prices vary based on customer relationships and order volumes, with flexible payment terms.B2C:<\/b>\u00a0Follows fixed pricing with immediate payments through cash, credit, or debit cards.B2B:<\/b>\u00a0Driven by rational decision-making focused on business needs.B2C:<\/b>\u00a0Influenced by emotional factors and impulse buying.<\/span><\/p>\n

The paper concludes that while B2B marketing is more complex and relationship-driven, B2C focuses on quick sales and broad audience engagement. Understanding these differences is vital for businesses aiming to thrive in the Asia Pacific market.<\/span><\/p>\n

6) AI in B2B Marketing Automation<\/span><\/b><\/p>\n

The paper by\u00a0Dr. V. Anitha and Sathish L.<\/b>, published in the International Journal of Progressive Research in Engineering Management and Science (January 2025), explores the integration of\u00a0Artificial Intelligence (AI)<\/b>\u00a0in\u00a0B2B (Business-to-Business)<\/b>\u00a0marketing automation. It highlights how AI-driven tools are transforming marketing strategies by enhancing\u00a0personalization, lead management,<\/b>\u00a0and\u00a0predictive analytics<\/b>. The paper also addresses the\u00a0ethical challenges<\/b>\u00a0associated with AI adoption, such as\u00a0data privacy<\/b>\u00a0and\u00a0algorithmic bias<\/b>.<\/span><\/p>\n

AI enables\u00a0data-driven decision-making<\/b>\u00a0by analysing vast amounts of data to predict customer behaviour and optimize marketing efforts. Technologies like\u00a0machine learning<\/b>\u00a0and\u00a0natural language processing (NLP)<\/b>\u00a0help in segmenting audiences and personalizing content.AI improves\u00a0lead scoring<\/b>\u00a0and\u00a0nurturing<\/b>\u00a0by identifying high-potential prospects based on past behaviour. The use of\u00a0chatbots<\/b>\u00a0and\u00a0virtual assistants<\/b>\u00a0enhances customer interaction by providing real-time support. Issues like\u00a0data privacy, algorithmic bias,<\/b>\u00a0and the need for\u00a0transparency<\/b>\u00a0in AI algorithms are highlighted. Establishing ethical frameworks is crucial to balance innovation with accountability.AI-driven improvements show a\u00a0weak but positive correlation<\/b>\u00a0with\u00a0ROI<\/b>\u00a0in B2B marketing. Familiarity with AI tools among marketing professionals does not significantly impact ROI, suggesting the need for better\u00a0training and adoption strategies<\/b>.<\/span><\/p>\n

AI holds significant potential to\u00a0transform B2B marketing<\/b>\u00a0by making it more\u00a0efficient and customer-centric<\/b>. Businesses must navigate\u00a0ethical challenges<\/b>\u00a0thoughtfully to leverage AI\u2019s full potential.<\/span><\/p>\n

7) B2B and B2C Companies Face Similar Hurdles with Complex Buyer Journeys<\/span><\/b><\/p>\n

The paper, a\u00a0Forrester Consulting Thought Leadership Piece<\/b>\u00a0commissioned by\u00a0Adobe<\/b>\u00a0in\u00a0May 2019<\/b>, explores the\u00a0similarities and challenges<\/b>\u00a0faced by\u00a0B2B (Business-to-Business)<\/b>\u00a0and\u00a0B2C (Business-to-Consumer)<\/b>\u00a0companies in managing complex buyer journeys. It highlights the growing convergence between B2B and B2C customer behaviours and emphasizes the need for\u00a0cross-channel marketing capabilities<\/b>\u00a0to enhance customer engagement and data-driven decision-making.<\/span><\/p>\n

52% of companies<\/span><\/b>\u00a0observed that B2B and B2C customers exhibit\u00a0similar behaviours<\/b>, such as increased reliance on data-driven insights, independent research, and personalized experiences. Both B2B and B2C buyers now expect\u00a0emotional engagement<\/b>\u00a0and\u00a0contextual interactions<\/b>\u00a0during their purchase journeys .Both types of companies struggle with\u00a0siloed data<\/b>\u00a0and cross-channel tracking. Only\u00a07% of B2C<\/b>\u00a0and\u00a06% of B2B<\/b>\u00a0companies are able to consistently create\u00a0custom marketing journeys<\/b>\u00a0based on customer interactions across all channels. Cross-channel marketing capabilities are critical, with\u00a059% of B2B<\/b>\u00a0and\u00a070% of B2C<\/b>\u00a0companies believing it can\u00a0increase sales<\/b>. Unified cross-channel capabilities also improve the quality of\u00a0customer data<\/b>\u00a0and insights. Embrace\u00a0cross-team collaboration<\/b>\u00a0between B2B and B2C marketers to share best practices. Focus on\u00a0data-driven and personalized marketing<\/b>\u00a0strategies to improve customer engagement. Implement\u00a0cross-channel marketing automation<\/b>\u00a0tools to streamline customer journey tracking.<\/span><\/p>\n

As B2B and B2C marketing landscapes converge, adopting a\u00a0holistic approach<\/b>\u00a0to customer journey management is essential for\u00a0sustained growth<\/b>\u00a0and\u00a0better marketing ROI<\/b><\/span><\/p>\n

8) Social media and B2B Brands: An Indian Perspective<\/span><\/b><\/p>\n

The paper by\u00a0Smitha Vasudevan and Dr. F. J. Peter Kumar<\/b>, published in the International Journal of Mechanical Engineering and Technology (IJMET) (September 2018), explores the role of\u00a0social media<\/b>\u00a0in\u00a0B2B (Business-to-Business)<\/b>\u00a0marketing in\u00a0India<\/b>. It highlights how the\u00a0blurring lines<\/b>\u00a0between B2B and B2C marketing require brands to adopt\u00a0social media strategies<\/b>\u00a0to enhance engagement and brand visibility. The study analyses the\u00a0social media activities<\/b>\u00a0of\u00a0Canon India, Epson India, and HP India<\/b>\u00a0across\u00a0LinkedIn, Facebook, and Twitter<\/b>.<\/span><\/p>\n

The boundaries between B2B and B2C marketing are becoming less distinct, with B2B brands increasingly adopting\u00a0social media platforms<\/b>\u00a0traditionally dominated by B2C brands.67%<\/b>\u00a0of the posts analysed were targeted at\u00a0B2B audiences<\/b>.B2B brands use social media to share\u00a0information-based content<\/b>\u00a0rather than emotional or entertainment-driven posts common in B2C.LinkedIn<\/b>\u00a0was used extensively for\u00a0industry-specific content<\/b>, while\u00a0Facebook and Twitter<\/b>\u00a0were used for a mix of brand-centric and general content. Over\u00a050%<\/b>\u00a0of the posts focused on\u00a0product or brand-centric content<\/b>.\u00a0Video posts (35%)<\/b>\u00a0and\u00a0image-based posts (61%)<\/b>\u00a0generated higher engagement compared to text-only posts.B2B brands often lack a\u00a0clear social media strategy<\/b>\u00a0and tend to\u00a0adapt<\/b>\u00a0the same content across different platforms without customization.<\/span><\/p>\n

Effective use of social media can help B2B brands reach\u00a0new audiences<\/b>\u00a0and\u00a0reinforce brand values<\/b>. B2B marketers should focus on creating\u00a0engaging, informative, and share-worthy content<\/b>\u00a0to leverage the full potential of social media.<\/span><\/p>\n

9) Business Development \u2013 B2B and B2C E-commerce<\/span><\/b><\/p>\n

The paper by\u00a0Pramita P. Kharat and Prof. M. R. Nagare<\/b>, published in the International Journal of Research Publication and Reviews (2021), explores the\u00a0business development strategies<\/b>\u00a0for\u00a0B2B (Business-to-Business)<\/b>\u00a0and\u00a0B2C (Business-to-Consumer)<\/b>\u00a0e-commerce models in India. It highlights the impact of the\u00a0COVID-19 pandemic<\/b>\u00a0on businesses, accelerating the shift from\u00a0traditional to digital platforms<\/b>. The study focuses on\u00a0Caprihans India Ltd.<\/b>, a PVC manufacturing firm, to illustrate the application of these models.<\/span><\/p>\n

The pandemic significantly increased\u00a0online sales by 70%<\/b>\u00a0while\u00a0offline sales declined by 10%<\/b>.Businesses rapidly adopted\u00a0digital marketing and e-commerce platforms<\/b>\u00a0to sustain operations.B2B:<\/b>\u00a0Involves transactions between businesses with a focus on\u00a0bulk orders, customized pricing, and long-term relationships<\/b>.B2C:<\/b>\u00a0Focuses on\u00a0individual consumers<\/b>\u00a0with\u00a0standard pricing, quick sales<\/b>, and heavy reliance on\u00a0social media and online ads<\/b>. Effective\u00a0product management<\/b>\u00a0including logistics and supply chain.\u00a0Digital marketing techniques<\/b>\u00a0such as SEO, paid ads, and e-commerce platforms for customer acquisition.\u00a0Competitive pricing<\/b>\u00a0as a major factor influencing customer decisions, with\u00a080% of purchasing decisions<\/b>\u00a0driven by price. Difficulties in\u00a0market access<\/b>,\u00a0credit facilities<\/b>, and\u00a0adapting to digital technologies<\/b>. Managing\u00a0shipping, returns, and customer service<\/b>\u00a0efficiently.<\/span><\/p>\n

E-commerce<\/span><\/b>\u00a0offers\u00a0cost savings<\/b>\u00a0compared to traditional business models by reducing\u00a0infrastructure and marketing costs<\/b>. A well-structured\u00a0digital strategy<\/b>\u00a0is crucial for expanding business presence and sustaining in a competitive market.<\/span><\/p>\n

10) TFN PR Media Kit 2024-2025<\/span><\/b><\/p>\n

The document presents the\u00a0PR Media Kit for Travel and Food Network (TFN)<\/b>\u00a0for\u00a02024-2025<\/b>, highlighting its role as a leading\u00a0B2B (Business-to-Business)<\/b>\u00a0and\u00a0B2C (Business-to-Consumer)<\/b>\u00a0media solutions provider in India. TFN offers a range of services across\u00a0Print, TV, Digital, OOH (Out-of-Home)<\/b>, and\u00a0Social Media<\/b>\u00a0platforms, targeting a diverse audience through partnerships with prominent brands like\u00a0Times of India, National Geographic, Discovery Network<\/b>, and more. The media kit emphasizes TFN\u2019s extensive\u00a0reach of over 250 million<\/b>\u00a0and expertise in\u00a0content creation, influencer marketing, PR, and events<\/b>.<\/span><\/p>\n

TFN operates across multiple channels:\u00a0Print, TV, Digital, OOH, and Social Media<\/b>.It provides\u00a0content creation, video production, influencer campaigns, PR<\/b>, and\u00a0event management<\/b>\u00a0services.TFN reaches\u00a0over 250 million<\/b>\u00a0individuals, including\u00a0100 million+ English-speaking audiences<\/b>\u00a0across India.Its network includes\u00a075+ print and digital publications<\/b>\u00a0and\u00a05,000+ premium travel agents<\/b>.B2B:<\/b>\u00a0Focuses on\u00a0trade shows, press meets, and roadshows<\/b>\u00a0for tourism boards and hospitality brands.B2C:<\/b>\u00a0Utilizes\u00a0social media campaigns, influencer marketing<\/b>, and\u00a0digital advertising<\/b>\u00a0to engage consumers directly. TFN collaborates with\u00a0500+ travel influencers<\/b>\u00a0and has executed\u00a01,000+ social media campaigns<\/b>. Emphasizes\u00a0cross-channel marketing<\/b>\u00a0to create seamless and engaging brand experiences. Collaborates with major networks like\u00a0Discovery+, TLC, National Geographic<\/b>, and\u00a0Times Network<\/b>\u00a0for broader outreach. Provides\u00a0OTT (Over-the-Top)<\/b>\u00a0advertising solutions to tap into the growing\u00a0streaming audience<\/b>.<\/span><\/p>\n

TFN positions itself as a\u00a0dedicated partner<\/b>\u00a0for brands looking to expand their presence in the\u00a0Indian market\u00a0<\/b>.By integrating\u00a0traditional and digital marketing strategies<\/b>, TFN aims to deliver\u00a0measurable ROI<\/b>\u00a0for its clients.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Conclusion:<\/span><\/b><\/p>\n

The reviewed research papers collectively highlight the nuanced differences between B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing strategies in India, emphasizing the need for distinct approaches tailored to each segment. B2B marketing strategies tend to focus on long-term relationships, personalized solutions, and data-driven decision-making, often leveraging AI and integrated marketing techniques to enhance efficiency and lead management. In contrast, B2C strategies emphasize brand awareness, emotional engagement, and quick decision-making, often utilizing social media, influencer marketing, and mass media to reach a broad audience. The studies also reveal that while branding has a significant impact on shareholder value for B2C firms, its influence on B2B firms remains limited, suggesting that B2B marketers should prioritize relationship-building and information-based marketing over traditional branding efforts.<\/span><\/p>\n

A notable trend identified across the papers is the convergence of B2B and B2C marketing practices. The emergence of B2I (Business-to-Individual) marketing represents a shift towards personalized marketing strategies that transcend the traditional B2B and B2C dichotomy. This approach focuses on understanding individual customer needs through data analytics and cloud-based technologies, enabling businesses to deliver highly personalized and contextually relevant marketing experiences. Additionally, the integration of AI in B2B marketing automation is reshaping the landscape by enabling more precise audience segmentation, personalized content delivery, and efficient lead management. However, ethical challenges such as data privacy and algorithmic bias must be addressed to fully leverage the potential of AI-driven marketing.<\/span><\/p>\n

The findings also underscore the importance of cross-channel marketing capabilities for both B2B and B2C companies in managing complex buyer journeys. The shift towards integrated marketing strategies highlights the need for seamless customer experiences across multiple touchpoints, with a focus on unified messaging and cross-team collaboration. As the lines between B2B and B2C marketing continue to blur, businesses must adopt a more holistic and flexible approach to their marketing strategies, leveraging insights from both domains to enhance customer engagement and achieve sustainable growth. Understanding these distinctions and emerging trends will be crucial for Indian businesses aiming to optimize their marketing efforts and maintain a competitive edge in an increasingly dynamic market environment.<\/span><\/p>\n

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References:<\/span><\/b><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>1.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Anitha, V., & Sathish, L. (2025). AI in B2B Marketing Automation.\u00a0International Journal of Progressive Research in Engineering Management and Science<\/b>, Volume 5, Issue 1, Pages 136-\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0141.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a02.\u00a0\u00a0<\/span>\u00a0 \u00a0<\/span>Bank of Baroda. (2018). Get Over B2B and B2C Marketing: It\u2019s Time for B2I Marketing!\u00a0FinTalk<\/b>. Retrieved from:\u00a0<\/span>Bank of Baroda<\/span><\/a><\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a03.\u00a0 \u00a0\u00a0<\/span>Deshmukh, V. P., & Paranjape, M. S. (2021). Marketing Strategy Variations in Indian E-Commerce Businesses.\u00a0International Journal of Multidisciplinary Educational Research<\/b>, Volume 10, Issue 7(8), July 2021.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a04. \u00a0\u00a0<\/span>\u00a0<\/span>Forrester Consulting. (2019). B2B and B2C Companies Face Similar Hurdles with Complex Buyer Journeys. Commissioned by Adobe.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a05.\u00a0 \u00a0\u00a0<\/span>Ghuman, M. K., & Mann, B. J. S. (2017). Studying the Financial Impact of Marketing Strategies: Should We Differentiate between B2B and B2C Companies?\u00a0IIMS Journal of Management\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Science<\/b>, 8(3), 321-335.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a06.\u00a0 \u00a0<\/span>Ijomah, T. I., Okeleke, P. A., & Babatunde, S. O. (2023). The Influence of Integrated Marketing Strategies on the Adoption and Success of IT Products: A Comparative Study of B2B and B2C Markets.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0International Journal of Management & Entrepreneurship Research<\/b>, Volume 5, Issue 12, Pages 1164-1183.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a07. \u00a0\u00a0<\/span>\u00a0<\/span>Kharat, P. P., & Nagare, M. R. (2021). Business Development \u2013 B2B and B2C E-commerce.\u00a0International Journal of Research Publication and Reviews<\/b>, 2(8), 999-1002.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a08. \u00a0\u00a0<\/span>Saha, S. K., Aman, A., Hossain, M. S., Islam, A., & Rodela, R. S. (2014). A Comparative Study on B2B vs. B2C Based on Asia Pacific Region.\u00a0International Journal of Scientific & Technology\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Research<\/b>, Volume 3, Issue 9, Pages 294-298.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 9. \u00a0\u00a0<\/span>Travel and Food Network. (2024). TFN PR Media Kit 2024-2025.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 10.\u00a0 \u00a0<\/span>\u00a0<\/span>Vasudevan, S., & Kumar, F. J. P. (2018). Social media and B2B Brands: An Indian Perspective.\u00a0International Journal of Mechanical Engineering and Technology (IJMET)<\/b>, 9(9), 767-775<\/span><\/p>\n

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Author: Prajwal Thul 1) Marketing Strategy Variations in Indian E-Commerce Businesses The paper by Dr. V. P. Deshmukh and Mr. Mihir Sharad Paranjape explores the diverse marketing strategies of Indian e-commerce companies such as\u00a0Flipkart, Lens kart, Just Dial, and Quikr. It emphasizes how these businesses adopt unique approaches based on their target audiences, product offerings,… Continue reading Understanding Different Marketing Strategies Between B2B & B2C Companies<\/span><\/a><\/p>\n","protected":false},"author":139783,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22425","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/22425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/139783"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22425"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/22425\/revisions"}],"predecessor-version":[{"id":22426,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/22425\/revisions\/22426"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22425"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}