Four notebooks namely \u2013 Classmate, Doms, Yuva, and Sundaram are chosen for this study. Classmate is a renowned home-known brand of notebooks with a market size of INR 6000 crore and captures 25 percent of the market share. Sundaram Multi pap Ltd is a company that manufactures, designs, and sells paper stationery products.<\/p>\n
It currently has a market cap of INR 126.53 crores. Doms is another renowned notebook brand with a market share of 29 percent known especially for its pencils and notebooks. Lastly, Yuva is considerably new to this market segment who has diversified itself into diaries, tools, and creating a community of thinkers. The expected market share of Yuva is 37.60 percent for 2024. <\/p>\n
To compare the four notebook brands namely, – Classmate, Yuva, Doms, and Sundaram. <\/p>\n
The data for preferences for the four companies was collected through Google form by using a\u00a0Likert scale, where 1 indicated the\u00a0least preferred brand and 10 indicated the most preferred brand by the users.<\/p>\n
The sample of 30 individuals was randomly selected with convenience sampling<\/p>\n
The data was tabulated in MS Excel.<\/p>\n
Single-factor ANOVA was used from the\u00a0Data Analysis Tool Pack of MS Excel to compare these four different companies.<\/p>\n
Null Hypothesis: <\/em><\/strong><\/p>\n H0<\/strong> = There is no association between the four notebook companies<\/p>\n Alternative Hypothesis: <\/em><\/strong><\/p>\n H1<\/strong> = There is an association between the four notebook companies<\/p>\n The ANOVA Single factor value for between groups is 31.25 for P-value 0.12. As the P-value calculated is more than P-value tabulated i.e., 0.05, we accept the null hypothesis, which says that there is no association between the 4 notebook companies. Also, the F-calculated is lesser than the F-critical value of 2.68, therefore it falls within the region of acceptance and hence, the null hypothesis is accepted.<\/p>\n Therefore, there is no statistically significant association between preferences for the 4 notebook brands \u2013 Classmate, Sundaram, Doms, and Yuva.<\/p>\n The single-factor ANOVA for the data on four different notebook companies shows p-value of 0.12 which is more than the standard p-value = 0.05 at 95% significance levels, therefore we see no association between the selected four companies.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Introduction Four notebooks namely \u2013 Classmate, Doms, Yuva, and Sundaram are chosen for this study. Classmate is a renowned home-known brand of notebooks with a market size of INR 6000 crore and captures 25 percent of the market share. Sundaram Multi pap Ltd is a company that manufactures, designs, and sells paper stationery products. It… Continue reading Title: Comparison of Four Notebook Brands Renowned Globally Author: Drishti S Gaikwad<\/span><\/a><\/p>\n","protected":false},"author":139489,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-22026","post","type-post","status-publish","format-standard","hentry","category-finance","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/22026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/139489"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22026"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/22026\/revisions"}],"predecessor-version":[{"id":22027,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/22026\/revisions\/22027"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22026"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Conclusion<\/h1>\n