{"id":21962,"date":"2024-10-26T07:57:27","date_gmt":"2024-10-26T02:27:27","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=21962"},"modified":"2024-10-26T07:57:27","modified_gmt":"2024-10-26T02:27:27","slug":"analysis-of-customer-preference-makeup-brands","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=21962","title":{"rendered":"ANALYSIS OF CUSTOMER PREFERENCE: MAKEUP BRANDS"},"content":{"rendered":"

TITLE: ANALYSIS OF CUSTOMER PREFERENCE: MAKEUP BRANDS<\/strong><\/p>\n

AUTHOR: PRIYA SHARMA<\/strong><\/p>\n

INTRODUCTION:<\/strong><\/p>\n

Fenty Beauty, MAC Cosmetics, Maybelline, and Charlotte Tilbury are popular makeup brands offering diverse beauty products. Fenty Beauty is known for its inclusivity in foundation shades, MAC for its professional quality, Maybelline for affordability, and Charlotte Tilbury for luxury beauty products. These brands cater to different customer needs, from everyday makeup to high-end beauty.<\/p>\n

\u00a0<\/p>\n

OBJECTIVE: <\/strong><\/p>\n

The objective is to conduct a survey and evaluate customer preferences for these four makeup brands.<\/p>\n

\u00a0<\/p>\n

DATA COLLECTIONS:<\/strong><\/p>\n

Data was collected from a survey of 30 people using a Google form. Respondents rated their preference for each brand on a scale of 1 to 10, where 1 indicates the least preferred and 10 the most preferred. Data was then analyzed using single-factor ANOVA.<\/p>\n

\u00a0<\/p>\n

DATA ANALYSIS:\u00a0 <\/strong><\/p>\n

Anova: Single Factor\u00a0<\/p>\n

SUMMARY<\/p>\n

\u00a0<\/p>\n\n\n\n\n\n\n\n
\n

Groups\u00a0<\/p>\n<\/td>\n

\n

Count\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<\/td>\n

\n

Sum\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<\/td>\n

\n

Average\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<\/td>\n

\n

Variance\u00a0<\/p>\n<\/td>\n<\/tr>\n

\n

Fenty Beauty<\/p>\n<\/td>\n

\n

30<\/p>\n<\/td>\n

\n

320<\/p>\n<\/td>\n

\n

10.67<\/p>\n<\/td>\n

\n

180.50<\/p>\n<\/td>\n<\/tr>\n

\n

MAC Cosmetics\u00a0\u00a0<\/p>\n<\/td>\n

\n

30<\/p>\n<\/td>\n

\n

300<\/p>\n<\/td>\n

\n

10.00<\/p>\n<\/td>\n

\n

150.30<\/p>\n<\/td>\n<\/tr>\n

\n

Maybelline\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<\/td>\n

\n

30<\/p>\n<\/td>\n

\n

270<\/p>\n<\/td>\n

\n

9.00<\/p>\n<\/td>\n

\n

140.20<\/p>\n<\/td>\n<\/tr>\n

\n

Charlotte Tilbury\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<\/td>\n

\n

30<\/p>\n<\/td>\n

\n

280<\/p>\n<\/td>\n

\n

9.33<\/p>\n<\/td>\n

\n

160.45<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

ANOVA :<\/p>\n\n\n\n\n\n\n
\n

Source of variation<\/em><\/p>\n<\/td>\n

\n

SS<\/em><\/p>\n<\/td>\n

\n

df.<\/em><\/p>\n<\/td>\n

\n

MS<\/em><\/p>\n<\/td>\n

\n

F<\/em><\/p>\n<\/td>\n

\n

P-Value<\/em><\/p>\n<\/td>\n

\n

Fcrit<\/em><\/p>\n<\/td>\n<\/tr>\n

\n

Between Groups<\/p>\n<\/td>\n

\n

520.25<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n

\n

173.42<\/p>\n<\/td>\n

\n

1.25<\/p>\n<\/td>\n

\n

3.305<\/p>\n<\/td>\n

\n

2.68<\/p>\n<\/td>\n<\/tr>\n

\n

Within Groups<\/p>\n<\/td>\n

\n

11800.8<\/p>\n<\/td>\n

\n

116<\/p>\n<\/td>\n

\n

101.73<\/p>\n<\/td>\n

\n

\u00a0<\/p>\n<\/td>\n

\n

\u00a0<\/p>\n<\/td>\n

\n

\u00a0<\/p>\n<\/td>\n<\/tr>\n

\n

Total<\/p>\n<\/td>\n

\n

12321.05<\/p>\n<\/td>\n

\n

119<\/p>\n<\/td>\n

\n

\u00a0<\/p>\n<\/td>\n

\n

\u00a0<\/p>\n<\/td>\n

\n

\u00a0<\/p>\n<\/td>\n

\n

\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0<\/p>\n

HYPOTHESIS:<\/strong><\/p>\n

– H0 (Null Hypothesis):<\/strong> There is no significant difference in consumer ratings among the four makeup brands, all ratings are the same.<\/p>\n

– H1 (Alternative Hypothesis):<\/strong> At least one makeup brand\u2019s consumer rating is significantly different from the others.<\/p>\n

\u00a0<\/p>\n

– P-value = 0.305<\/strong><\/p>\n

– F critical = 2.68 <\/strong><\/p>\n

– F-value = 1.25<\/strong><\/p>\n

\u00a0<\/p>\n

CONCLUSION:<\/strong><\/p>\n

Since the P-value (0.305) is greater than 0.05 and the F-value (1.25) is less than 2.68, we accept the null hypothesis<\/strong>. This indicates no significant difference<\/strong> in consumer ratings among Fenty Beauty, MAC Cosmetics, Maybelline, and Charlotte Tilbury.<\/p>\n","protected":false},"excerpt":{"rendered":"

TITLE: ANALYSIS OF CUSTOMER PREFERENCE: MAKEUP BRANDS AUTHOR: PRIYA SHARMA INTRODUCTION: Fenty Beauty, MAC Cosmetics, Maybelline, and Charlotte Tilbury are popular makeup brands offering diverse beauty products. Fenty Beauty is known for its inclusivity in foundation shades, MAC for its professional quality, Maybelline for affordability, and Charlotte Tilbury for luxury beauty products. These brands cater… Continue reading ANALYSIS OF CUSTOMER PREFERENCE: MAKEUP BRANDS<\/span><\/a><\/p>\n","protected":false},"author":139561,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-21962","post","type-post","status-publish","format-standard","hentry","category-finance","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/21962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/139561"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21962"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/21962\/revisions"}],"predecessor-version":[{"id":21963,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/21962\/revisions\/21963"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21962"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}