{"id":21950,"date":"2024-10-26T07:57:27","date_gmt":"2024-10-26T02:27:27","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=21950"},"modified":"2024-10-26T07:57:27","modified_gmt":"2024-10-26T02:27:27","slug":"cosmetic-brand-preference-using-anova-single-factor","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=21950","title":{"rendered":"Cosmetic Brand Preference Using ANOVA: Single Factor"},"content":{"rendered":"

Cosmetic Brand Preference Using ANOVA: Single Factor<\/span><\/span><\/p>\n

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Author<\/span><\/span>: <\/span><\/span>Undru<\/span><\/span> Shreeya<\/span><\/span><\/p>\n

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F4 2024-26 \u2013 0213300<\/span><\/span>24392<\/span><\/span>, <\/span><\/span>ITM Business School, <\/span><\/span>Kharghar<\/span><\/span>, Maharashtra, India<\/span><\/span><\/p>\n

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Introduction:<\/span><\/span> This report aims to understand the preferences of students at ITM Business School regarding four major beauty brands: Rare Beauty, <\/span><\/span>Lakm\u00e9<\/span><\/span>, Maybelline, and <\/span><\/span>L’Or\u00e9al<\/span><\/span>Paris. Each brand is known for its distinct characteristics, with Rare Beauty focusing on inclusivity, <\/span><\/span>Lakm\u00e9<\/span><\/span> offering affordability, Maybelline leading in trendy products, and <\/span><\/span>L’Or\u00e9al<\/span><\/span> Paris excelling in innovation. By <\/span><\/span>analyzing<\/span><\/span> students\u2019 preferences, this report will provide insights into brand perceptions and key factors influencing their beauty product choices<\/span><\/span><\/p>\n

Objective:<\/span><\/span> To find out if there are significant differences in the preferences (rating<\/span><\/span>s) of ITM students for the mentioned Cosmetic Brands<\/span><\/span>.<\/span><\/span><\/p>\n

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Data Collection:<\/span><\/span> Students of ITM Business School were surveye<\/span><\/span>d. Each student rated four Cosmetic brands<\/span><\/span> i.e. <\/span><\/span>Rare Beauty, <\/span><\/span>Lakm\u00e9<\/span><\/span>, Maybelline, and <\/span><\/span>L’Or\u00e9al<\/span><\/span> Paris<\/span><\/span> on a scale of 1 to 10, whe<\/span><\/span>re 1 indicates low preference and 10 indicates high prefe<\/span><\/span>rence. The ratings for each cosmetic brands<\/span><\/span> were recorded for analysis<\/span><\/span><\/p>\n

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Data Analysis:<\/span><\/span> The ANOVA: Single Factor test was performed to compare the means of the ratings across the four <\/span><\/span>cosmetic brands<\/span><\/span><\/p>\n

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T<\/span><\/span>he hypotheses for the test are:<\/span><\/span><\/p>\n

Null Hypothesis (H0): There is no significant difference in the average ratings of Rare Beauty, <\/span><\/span>Lakm\u00e9<\/span><\/span>, Maybelline, and <\/span><\/span>L’Or\u00e9al<\/span><\/span> Paris<\/span><\/span><\/p>\n

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Alternate Hypothesis<\/span><\/span> (H1): At least one of the Cosmetic Brand<\/span><\/span> has a significantly different average rating.<\/span><\/span><\/p>\n

The results of carrying out AN<\/span><\/span>OVA: Single Factor test is shown<\/span><\/span> below<\/span><\/span><\/p>\n\n\n\n\n\n\n\n\n
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ANOVA<\/span><\/p>\n<\/div>\n<\/td>\n

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Source of Variation<\/span><\/p>\n<\/div>\n<\/td>\n

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SS<\/span><\/p>\n<\/div>\n<\/td>\n

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df<\/span><\/p>\n<\/div>\n<\/td>\n

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MS<\/span><\/p>\n<\/div>\n<\/td>\n

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F<\/span><\/p>\n<\/div>\n<\/td>\n

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P-value<\/span><\/p>\n<\/div>\n<\/td>\n

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F <\/span>crit<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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Between Groups<\/span><\/p>\n<\/div>\n<\/td>\n

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8.114583<\/span><\/p>\n<\/div>\n<\/td>\n

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3<\/span><\/p>\n<\/div>\n<\/td>\n

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2.704861<\/span><\/p>\n<\/div>\n<\/td>\n

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3.144989<\/span><\/p>\n<\/div>\n<\/td>\n

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0.028893<\/span><\/p>\n<\/div>\n<\/td>\n

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2.703594<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

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Within Groups<\/span><\/p>\n<\/div>\n<\/td>\n

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79.125<\/span><\/p>\n<\/div>\n<\/td>\n

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92<\/span><\/p>\n<\/div>\n<\/td>\n

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0.860054<\/span><\/p>\n<\/div>\n<\/td>\n

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Total<\/span><\/p>\n<\/div>\n<\/td>\n

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87.23958<\/span><\/p>\n<\/div>\n<\/td>\n

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95<\/span><\/p>\n<\/div>\n<\/td>\n

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Since the P-value is <\/span><\/span>0.02<\/span><\/span> which is<\/span><\/span> smaller than the standard significance level of 0.05, we reject the null hypothesis<\/span><\/span><\/p>\n

Conclusion:<\/span><\/span> There is at least one cosmetic brand which has a significant difference in the ratings given by the students of ITM. Therefore, all are not the same.<\/span><\/span><\/p>\n

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Cosmetic Brand Preference Using ANOVA: Single Factor \u00a0 Author: Undru Shreeya \u00a0 F4 2024-26 \u2013 021330024392, ITM Business School, Kharghar, Maharashtra, India \u00a0 Introduction: This report aims to understand the preferences of students at ITM Business School regarding four major beauty brands: Rare Beauty, Lakm\u00e9, Maybelline, and L’Or\u00e9alParis. Each brand is known for its distinct… Continue reading Cosmetic Brand Preference Using ANOVA: Single Factor<\/span><\/a><\/p>\n","protected":false},"author":139555,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-21950","post","type-post","status-publish","format-standard","hentry","category-management","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/21950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/139555"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21950"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/21950\/revisions"}],"predecessor-version":[{"id":21951,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/21950\/revisions\/21951"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21950"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}