{"id":21886,"date":"2024-10-26T07:58:02","date_gmt":"2024-10-26T02:28:02","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=21886"},"modified":"2024-10-26T07:58:02","modified_gmt":"2024-10-26T02:28:02","slug":"survey-on-car-brands-consumers-car-buying-preferences","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=21886","title":{"rendered":"\u201cSurvey on Car Brands: Consumer\u2019s Car Buying Preferences\u201d"},"content":{"rendered":"

Title:<\/strong> \u201cSurvey on Car Brands: Consumer\u2019s Car Buying Preferences\u201d<\/p>\n

Author:<\/strong> Sahil Suresh Sawardekar<\/p>\n

Introduction:<\/strong><\/p>\n

Toyota, Suzuki, Hyundai, and Tata are the most preferred cars in Indian car market segment. India’s middle-class population has grown significantly, and disposable incomes have increased.\u00a0This has led to a shift in consumer preferences towards purchasing of cars.\u00a0When purchasing a car, consumers consider factors such as fuel efficiency, initial capital cost, discount and offers, resale value, after sale service, and maintenance cost.<\/p>\n

Brand reputation plays a crucial role in shaping purchase decisions and reinforcing consumer loyalty. By gathering data on participants’ experiences, preferences, and perceptions of these brands, this research seeks to identify key elements that drive brand loyalty and purchasing decisions. The findings will contribute to a broader understanding of the competitive landscape in the Automobile industry and help brands tailor their strategies to meet consumer needs.<\/p>\n

Objective:<\/strong><\/p>\n

The objective of conducting this survey is to understand and analyse consumers choices for car brands based on fuel efficiency, initial capital cost, discount and offers, resale value, after sale service, and maintenance cost.<\/p>\n

Data Collection:<\/strong><\/p>\n

Data collection for this survey was conducted, where feedback was gathered from society members about their experiences and preferences regarding car brands based on Likert scale 1 to 10. This approach ensures a diverse range of insights, helping to capture a comprehensive view of consumer attitudes towards their desired brands.<\/p>\n

Data Analysis:<\/strong><\/p>\n\n\n\n\n\n\n\n\n
\n

ANOVA<\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n

Source of Variation<\/em><\/p>\n<\/td>\n

\n

SS<\/em><\/p>\n<\/td>\n

\n

df<\/em><\/p>\n<\/td>\n

\n

MS<\/em><\/p>\n<\/td>\n

\n

F<\/em><\/p>\n<\/td>\n

\n

P-value<\/em><\/p>\n<\/td>\n

\n

F crit<\/em><\/p>\n<\/td>\n<\/tr>\n

\n

Between Groups<\/p>\n<\/td>\n

\n

39.43519<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n

\n

13.14506<\/p>\n<\/td>\n

\n

4.506878<\/p>\n<\/td>\n

\n

0.005158<\/p>\n<\/td>\n

\n

2.691979<\/p>\n<\/td>\n<\/tr>\n

\n

Within Groups<\/p>\n<\/td>\n

\n

303.3333<\/p>\n<\/td>\n

\n

104<\/p>\n<\/td>\n

\n

2.916667<\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n

Total<\/p>\n<\/td>\n

\n

342.7685<\/p>\n<\/td>\n

\n

107<\/p>\n<\/td>\n

\n

\u00a0<\/p>\n<\/td>\n

\n

\u00a0<\/p>\n<\/td>\n

\n

\u00a0<\/p>\n<\/td>\n

\n

\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

Null Hypothesis (H0<\/sub>):<\/strong> There is no significant difference in consumer preferences among the Car brands being analysed.<\/p>\n

Alternative Hypothesis (H1<\/sub><\/strong>): There is at least some difference in consumer preferences among the car brands being analysed.<\/p>\n

If the P-value is less than the significance level (commonly 0.05), we reject the null hypothesis.<\/p>\n

Alternatively, if the F-value is greater than the F critical value, we also reject the null hypothesis.<\/p>\n

Conclusion:<\/strong><\/p>\n

The ANOVA results indicate some difference in consumer preferences among the car brands analysed, as evidenced by P-value <\/strong>0.005158 <\/strong>which is below the 0.05 threshold (P-value < 0.05) <\/strong>and F-value <\/strong>4.506878 which <\/strong>is greater than the F critical value <\/strong>2.691979<\/strong>. Therefore, we reject the null hypothesis (H0<\/sub>), suggesting that at least one car brand stands out in consumer preference.<\/p>\n

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THANKYOU<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Title: \u201cSurvey on Car Brands: Consumer\u2019s Car Buying Preferences\u201d Author: Sahil Suresh Sawardekar Introduction: Toyota, Suzuki, Hyundai, and Tata are the most preferred cars in Indian car market segment. India’s middle-class population has grown significantly, and disposable incomes have increased.\u00a0This has led to a shift in consumer preferences towards purchasing of cars.\u00a0When purchasing a car,… Continue reading \u201cSurvey on Car Brands: Consumer\u2019s Car Buying Preferences\u201d<\/span><\/a><\/p>\n","protected":false},"author":139439,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-21886","post","type-post","status-publish","format-standard","hentry","category-sales","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/21886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/139439"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21886"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/21886\/revisions"}],"predecessor-version":[{"id":21887,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/21886\/revisions\/21887"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21886"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}