{"id":21738,"date":"2024-10-26T07:58:34","date_gmt":"2024-10-26T02:28:34","guid":{"rendered":"http:\/\/www.sachdevajk.in\/?p=21738"},"modified":"2024-10-26T07:58:34","modified_gmt":"2024-10-26T02:28:34","slug":"anova-single-factor-analysis-of-online-shopping-platforms","status":"publish","type":"post","link":"http:\/\/www.sachdevajk.in\/?p=21738","title":{"rendered":"ANOVA: Single Factor Analysis of Online Shopping Platforms"},"content":{"rendered":"

Title: <\/b>ANOVA: Single Factor Analysis of <\/span>\u00a0<\/b>Online Shopping Platforms<\/span><\/h4>\n

Author: <\/b>Kajal Gangele<\/span><\/h4>\n

Introduction: <\/b>Myntra, Meesho, Flipkart, and Amazon are prominent e-commerce platforms in India. Myntra focuses on fashion and lifestyle products, Meesho is a social commerce platform, Flipkart is a general merchandise retailer, and Amazon is a global e-commerce giant. These platforms have significantly impacted India’s online shopping landscape, offering millions of consumers diverse product ranges, competitive pricing, and convenient shopping experiences.<\/span><\/h4>\n

Objective: <\/b>To find out if there are significant differences in the preferences (ratings) for the online shopping platforms Myntra, Meesho, Flipkart, and Amazon.<\/span><\/h4>\n

Data Collection:<\/b> \u00a0We collected preference ratings between 1 to 10, 1 being least preferable and 10 being highest favorable, for the following online shopping platforms: Myntra, Meesho, Flipkart, and Amazon, from 27 students. We then analyzed these 4 variables using ANOVA to compare the mean preference ratings among the different platforms.<\/span><\/h4>\n

Data Analysis:\u00a0<\/b><\/h4>\n\n\n\n\n\n\n\n\n
\n

Table 1<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

ANOVA<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Source of Variation<\/b><\/p>\n<\/td>\n

\n

SS<\/b><\/p>\n<\/td>\n

\n

df<\/b><\/p>\n<\/td>\n

\n

MS<\/b><\/p>\n<\/td>\n

\n

F<\/b><\/p>\n<\/td>\n

\n

P-value<\/b><\/p>\n<\/td>\n

\n

F crit<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Between Groups<\/b><\/p>\n<\/td>\n

\n

85.96<\/span><\/p>\n<\/td>\n

\n

3<\/span><\/p>\n<\/td>\n

\n

28.65<\/span><\/p>\n<\/td>\n

\n

7.61<\/span><\/p>\n<\/td>\n

\n

0.00012<\/span><\/p>\n<\/td>\n

\n

2.69<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Within Groups<\/b><\/p>\n<\/td>\n

\n

391.70<\/span><\/p>\n<\/td>\n

\n

104<\/span><\/p>\n<\/td>\n

\n

3.77<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Total<\/b><\/p>\n<\/td>\n

\n

477.67<\/span><\/p>\n<\/td>\n

\n

107<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Null Hypothesis (H0): <\/b>There is no significant difference in the average ratings between the four online shopping platforms Myntra, Meesho, Flipkart, and Amazon. All are the same.<\/span><\/p>\n

Alternate Hypothesis (H1):<\/b> There is a significant difference in the average ratings between at least one pair of the four online shopping platforms Myntra, Meesho, Flipkart, and Amazon. Any one of them is different.<\/span><\/p>\n

According to the ANOVA – Table 1, the P value is 0.00012, which is less than the significance level (0.05). This<\/span> indicates that we would reject the null hypothesis and accept the alternate hypothesis.<\/span><\/p>\n

Conclusion\u00a0<\/b><\/h4>\n

As we reject the null hypothesis and <\/span>accept the alternate hypothesis<\/span> we can state that there is sufficient evidence to conclude that at least one of the online shopping platforms has a significantly different average rating. Therefore, all are not the same.\u00a0\u00a0\u00a0<\/span><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Title: ANOVA: Single Factor Analysis of \u00a0Online Shopping Platforms Author: Kajal Gangele Introduction: Myntra, Meesho, Flipkart, and Amazon are prominent e-commerce platforms in India. Myntra focuses on fashion and lifestyle products, Meesho is a social commerce platform, Flipkart is a general merchandise retailer, and Amazon is a global e-commerce giant. These platforms have significantly impacted… Continue reading ANOVA: Single Factor Analysis of Online Shopping Platforms<\/span><\/a><\/p>\n","protected":false},"author":139491,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[73,2021,446,844,2020],"class_list":["post-21738","post","type-post","status-publish","format-standard","hentry","category-business","tag-anova","tag-f2","tag-itm-kharghar","tag-mba-finance","tag-online-shopping-platforms","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/21738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/139491"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21738"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/21738\/revisions"}],"predecessor-version":[{"id":21739,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/21738\/revisions\/21739"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21738"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}