Title: Comparison of Four different Audio Brand
\nAuthor: Shivangi Padhi
\nIntroduction: The aim of this research paper is to both examine and conceptualize the concept of audio branding. Audio branding is an important part of the overall brand management concept and corporate identity. Strong brands ease the choice for customers and convey values and a certain quality promise. Branding is of vital importance. It needs to be acknowledged that only 0.004% of all outer stimuli reach the human consciousness. Otherwise, the brand communication is inconsistent, and this could lead to a misunderstanding of the brand values for customers. The analysis of the Audi corporate sound design might be beneficial for practitioners. The overall evaluation of the concept of audio branding contributes to the existing body of literature in branding.
\nObjectives: To compare four different audio brands
\nData collection: the data was collected in class and students was asked to rate which audio they like and rate it on the scale of 1 to 10
\nData Analysis:
\nANOVA
\nSource of Variation SS df MS F P- value F crit
\nBetween Groups 43.39038 4 10.84759 1.684775 0.157416 2.441897
\nWithin Groups 830.5798 129 6.438603
\nTotal 873.9701 133
\nConclusion: As F table value is 1.684 which is less than F credit value which is 2.441 that means Ho is rejected and H1 is accepted.
\nWhere, H0 means all are same (NULL Hypotheses)
\nand H1 means any one of them is different from other.<\/p>\n","protected":false},"excerpt":{"rendered":"
Title: Comparison of Four different Audio Brand Author: Shivangi Padhi Introduction: The aim of this research paper is to both examine and conceptualize the concept of audio branding. Audio branding is an important part of the overall brand management concept and corporate identity. Strong brands ease the choice for customers and convey values and a… Continue reading Comparison of Four different Audio Brand<\/span><\/a><\/p>\n","protected":false},"author":116531,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[1771],"class_list":["post-17662","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-comparison-of-four-different-audio-bra","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/17662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/116531"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17662"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/17662\/revisions"}],"predecessor-version":[{"id":17691,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/17662\/revisions\/17691"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17662"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}