Title: Comparison of four OTT Platforms<\/p>\n
Author: Mrunal Sanjay Khandagale<\/p>\n
Introduction:
\nIndia now faces a host of options when it comes to OTT services. However, the most dominant ones are still Netflix and Amazon Prime. Hotstar is an Indian subscription-based streaming platform that launched in 2015, and it is now owned by Disney after the acquisition of 21st Century Fox. The platform is headquartered in Mumbai and offers a diverse selection of content, including live sports, TV shows, movies, news, and original programming. Viacom 18\u2019s digital platform, Voot, hosts all shows aired on Viacom 18 television channels.
\nObjective:
\nTo Compare four OTT platforms
\nLiterature Review:
\n1.\tUsage of OTT Platforms during covid 19
\nAccording to this article, use of OTT content platforms such as Netflix, Amazon Prime, Voot, Hotstar (now Disney Hotstar), etc. has seen a rise especially among the younger age cohorts of population. The content has appeal owing to its entertainment value coupled with information, also the intrigue global content from diverse cultures offers to the knowledge enthusiasts. A discernible rise is also detectable in the prevalence of series as opposed to movies. This trend implies a rise in demand of OTT content and signals a growing popularity of OTT video-on demand platforms. (Navsangeet Saini, 2020)
\n2.\tOver-the-Top Video Services in India
\nAccording to this article, the rapid growth of over-the-top (OTT) video services in India, such as Voot, Hotstar, Netflix, and Amazon, and places their development in the context of the dominant trends and business models at the international level. The expansion of such services in India, a country that ranks as the second largest market globally for \u201ctech companies\u201d such as Facebook and Amazon, raises questions about conceptions of development, participation, diversity, and power used to understand phantomization in areas such as communication and culture. (Scott Fitzgerald, 2019)<\/p>\n
Data Collection:
\nThe following data was collected in class & asked the students to rate the OTT platforms on a scale of 1 to 10.
\nData Analysis:<\/p>\n
ANOVA
\nSource of Variation\tSS\tdf\tMS\tF\tP-value\tF crit
\nBetween Groups\t23.62\t3\t7.873333\t1.288254\t0.279626\t2.650677
\nWithin Groups\t1197.88\t196\t6.111633\t\t\t<\/p>\n
Total\t1221.5\t199\t \t \t \t <\/p>\n
Conclusion:
\nAs calculated, F is less than table F,
\nAccept H0, which means All are same
\nReject H1.
\nReference:
\n\u2022\t(Navsangeet Saini, Palarch Journal of Archaeology of Egypt, 17, 6, 2020)
\n\u2022\t(Scott Fitzgerald, Media Industries, 6.2, 2019)<\/p>\n","protected":false},"excerpt":{"rendered":"
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