Title: Consumers behaviour towards buying the product
\n Authors: Jyoti Chilveri, Shardul Rane, Divya Patil, Sravan Kumar<\/p>\n
Introduction:
\nDue to Internet frequency, many stores have now been shifted into online shopping sites. This made the consumers easy to buy the products without stepping out of their home and getting them at their doorstep. Through this online shopping, consumers are getting trapped by the marketer\u2019s strategy towards buying their products.
\nObjectives:
\nTo determine the consumer\u2019s behaviour towards buying the products on online
\nData Collection:
\nThe following 5 questions were framed on a likert scale on a scale of 1-5 where 1 is Strongly disagree and 5 is strongly agree.
\nQuestions are as follows:
\n1.\tI spend too much money on online shopping sites
\n2.\tI get influenced by online ads
\n3.\tMost of the online bought products are not of regular use
\n4.\tI buy extra products to get discounts
\n5.\tI spend more in online than in actual store
\nData Analysis:
\nAfter receiving 100+ responses, we came up with the following analysis
\nQuestion No\tArithmetic Mean\tStandard Deviation\tStandard Error\tZ- Score
\n1\t2.875\t1.2848588\t0.136966\t0.272236
\n2\t2.5909091\t1.2469398\t0.132924\t0.264201
\n3\t2.4090909\t1.2469398\t0.132924\t0.264201
\n4\t2.9886364\t1.3173844\t0.140434\t0.279127
\n5\t3.0227273\t1.338873\t0.142724\t0.28368
\nConclusion:
\nAs per the survey, people do spend more money on online shopping sites by getting influenced through online ads. Due to the marketing strategies by the companies, people are even buying the products which are not in their use just with the greed of getting more discounts. Because of these offers people are buying more in online shopping than the physical stores.<\/p>\n
Report by:
\nJyoti Chilveri- 021230022258
\nShardul Rane- 021230022760
\nDivya patil- 021230022268
\nSravan Kumar- 021230022485<\/p>\n","protected":false},"excerpt":{"rendered":"
Title: Consumers behaviour towards buying the product Authors: Jyoti Chilveri, Shardul Rane, Divya Patil, Sravan Kumar Introduction: Due to Internet frequency, many stores have now been shifted into online shopping sites. This made the consumers easy to buy the products without stepping out of their home and getting them at their doorstep. Through this online… Continue reading Consumer behaviour towards buying the product<\/span><\/a><\/p>\n","protected":false},"author":108125,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-16892","post","type-post","status-publish","format-standard","hentry","category-management","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/16892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/108125"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16892"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/16892\/revisions"}],"predecessor-version":[{"id":16928,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/16892\/revisions\/16928"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16892"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}