Title
\nCustomer perception on Quality of clothes
\nSubtitles
\n\u2022\tPrice of clothes express the quality
\n\u2022\tBrand of clothes express the quality
\n\u2022\tNumber of buying and sold off clothes express the quality
\nAuthors
\nRicha Malusare (MBA-HRM)
\nSana Pathan (MBA-HRM)
\nEshika Malusare (MBA-FIN) <\/p>\n
1. Introduction
\nCustomer perception is built around the experience that a customer has with a product. Customer perception is also important to determine the kind of image a brand wants to build. Many factors affect the consumer perception on quality of clothes such as price, sales, brand etc. Brand plays important role in consumer perception when it comes to quality. Consumer perceives that a brand provides expected quality clothes as they are more concern with customer preference and customer loyalty towards the brand.
\n2. Objective
\nTo understand the underlying phenomena of brands of clothes express the quality.
\n3. Literature review 3.1.Customer oriented brands
\nGul, R. F., (2021), et al, indicates that brands are more customers oriented they mainly focused on customer taste, preference before developing any product for them which creates favorable customer perception towards the brand
\n3.2.Long term use
\nPersonalization of products in the industry 4.0 concept and its impact on achieving a higher level of sustainable consumption. (2020). Study says that brands offers products in such a way that not only satisfied consumer but remain for long time. As consumer looking for long term use of clothes and brands are succefully able to offer durability to their consumer.
\n4. Data collection
\nIn this study data was collected from 100 students with the help of Google form with likert scale. We approached students from JDBIMS and surrounded colleges. In this study questionnaire method was use to understand views of students on brands clothes quality. Following are the questionnaires used in study
\nQuestionnaire
\n1.\tI’m familiar with branded clothes
\n2.\tI found myself comfortable
\n3.\tI feel confident
\n4.\tI always had good experience
\n5.\tMy branded clothes are durable
\n6.\tI never had issues with quality
\n7.\tI’m always satisfied <\/p>\n
5. Data analysis
\nFor Q.1
\nMean \t3.86
\nS.D \t1.25
\nS.E. \t0.13
\nZ \t6.86
\nAs Z value is 6.86 which is more than 1.96 people are familiar with the branded clothes.
\nFor Q.2
\nMean \t3.51
\nS.D \t1.31
\nS.E. \t0.13
\nZ \t3.83
\nAs Z value is 3.83 which is more than 1.96 people found comfortable with the branded clothes.
\nFor Q.3
\nMean \t3.66
\nS.D \t1.27
\nS.E. \t0.13
\nZ \t5.14
\nAs Z value is 5. 14 which is more than 1.96 people feel confident. <\/p>\n
For Q.4
\nMean \t3.27
\nS.D \t1.10
\nS.E. \t0.11
\nZ \t2.48
\nAs Z value is 2.48 which is more than 1.96 people always had good experience.
\nFor Q.5
\nMean \t3.55
\nS.D \t1.02
\nS.E. \t0.10
\nZ \t5.31
\nAs Z value is 5.31 which is more than 1.96 people found clothes are durable.
\nFor Q.6
\nMean \t3.20
\nS.D \t1.14
\nS.E. \t0.11
\nZ \t1.76
\nAs Z value is 1.76 which is in between -1.96 and 1.96 people are neutral never had issues with the quality.
\nFor Q.7
\nMean \t3.33
\nS.D \t1.12
\nS.E. \t0.11
\nZ \t2.95
\nAs Z value is 2.95 which is more than 1.96 people are always satisfied with the Branded clothes.
\n6. Conclusion
\n1.\tPeople are familiar with the Branded clothes which is positive accept H1
\n2.\tPeople found comfortable with the Branded clothes which is positive accept H1.
\n3.\tPeople feel confident which is positive accept H1
\n4.\tPeople always had good experience which is positive accept H1
\n5.\tPeople found clothes are durable accept H1
\n6.\tPeople never had issues with the quality which is neutral accept Ho
\n7.\tPeople always satisfied with the Branded clothes which is positive accept H1
\n7. Reference
\nGul, R. F., Dunnan, L., Khalid, J., Baig, S. A., Awan, F. H., & Mingguang, L. (2021). Linkages between market orientation and brand performance with positioning strategies of significant fashion apparels in pakistan. Fashion and Textiles, 8(1) doi:https:\/\/doi.org\/10.1186\/s40691021-00254-9
\nPersonalization of products in the industry 4.0 concept and its impact on achieving a higher level of \tsustainable \tconsumption. \t(2020). \tEnergies, \t13(22), \t5895. doi:https:\/\/doi.org\/10.3390\/en13225895 <\/p>\n","protected":false},"excerpt":{"rendered":"
Title Customer perception on Quality of clothes Subtitles \u2022 Price of clothes express the quality \u2022 Brand of clothes express the quality \u2022 Number of buying and sold off clothes express the quality Authors Richa Malusare (MBA-HRM) Sana Pathan (MBA-HRM) Eshika Malusare (MBA-FIN) 1. Introduction Customer perception is built around the experience that a customer… Continue reading Customer Perception on quality of brands<\/span><\/a><\/p>\n","protected":false},"author":93085,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[355],"class_list":["post-16369","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-jdbims","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/16369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/93085"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16369"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/16369\/revisions"}],"predecessor-version":[{"id":16475,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/16369\/revisions\/16475"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16369"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}