MAIN PROBLEM- To determine the engagement of viewers with Netflix and Amazon Prime depending on the user experience.<\/p>\n
SUB PROBLEM- To find out whether people choose Netflix and Amazon Prime depending on the subscription charge<\/p>\n
NAME OF RESEARCHERS-
\nJUVERIA KHATRI 80012100804
\nDHARMESH CHAUDHARY 80012100860
\nSNEHA NARAYANAN 80012100959
\nSHUBHAM JADHAV 80012100881<\/p>\n
INTRODUCTION-
\nOur problem on which this research is based is to find out whether people choose Netflix and Amazon Prime depending on the subscription charge. To find an answer to this we have researched 100 people. The sample population belongs to the age group of 21-27 years. The entire sample population is pursuing Masters in Business Administration. We have taken 5 questions and have graded them on Likert scale. We have then found out its mean, std devation, std error and Z value<\/p>\n
OBJECTIVES-
\n1) To find out which is the most liked platform amongst Netflix and Amazon Prime.
\n2) To find out whether subscription charge of Amazon Prime and Netflix determines the purchase decision of the people.
\n3) To find out if people find Netflix expensive as compared to Amazon Prime.<\/p>\n
DATA COLLECTION-
\nRes no Q1 Q2 Q3 Q4 Q5
\n1 1 0 1 -1 1
\n2 0 0 1 1 1
\n3 1 -1 1 1 2
\n4 -1 1 1 0 0
\n5 0 0 1 0 0
\n6 -1 2 2 2 1
\n7 0 0 0 0 0
\n8 1 -2 1 -2 0
\n9 1 1 0 -1 1
\n10 -1 1 1 -1 0
\n11 0 0 1 1 2
\n12 0 0 1 1 1
\n13 0 0 1 0 1
\n14 0 0 1 1 1
\n15 2 -2 2 2 2
\n16 1 -1 1 -1 1
\n17 1 -1 1 -1 1
\n18 2 -2 0 -1 2
\n19 2 -1 1 -2 0
\n20 -1 1 2 1 2
\n21 1 -1 1 -1 2
\n22 1 -1 1 -1 1
\n23 1 -1 1 0 1
\n24 0 0 0 0 1
\n25 0 0 1 1 1
\n26 0 0 1 -1 2
\n27 0 0 1 1 1
\n28 1 -1 1 -1 2
\n29 1 -1 2 2 1
\n30 2 -1 1 -1 1
\n31 2 0 1 0 1
\n32 0 0 2 1 1
\n33 1 -1 1 -2 -1
\n34 2 -2 2 -2 2
\n35 1 0 1 -1 2
\n36 1 -1 0 0 0
\n37 1 -1 1 -1 2
\n38 -1 1 1 0 2
\n39 2 -1 0 -2 2
\n40 2 -1 1 0 0
\n41 0 0 0 0 0
\n42 -1 1 1 1 0
\n43 -1 1 1 1 1
\n44 0 0 2 0 1
\n45 1 -1 2 1 2
\n46 2 -1 0 -1 1
\n47 1 -1 2 1 1
\n48 0 0 0 0 0
\n49 0 0 1 0 1
\n50 2 -1 0 -1 0
\n51 1 -1 1 0 0
\n52 0 0 2 0 0
\n53 2 0 1 -1 1
\n54 1 -1 2 0 1
\n55 1 -1 2 1 2
\n56 1 -1 1 -1 0
\n57 1 -1 1 0 2
\n58 2 -1 1 -1 2
\n59 1 1 1 1 1
\n60 2 -1 0 -1 2
\n61 -2 2 2 1 -1
\n62 1 -1 1 1 1
\n63 1 -1 1 -1 2
\n64 -1 1 2 0 1
\n65 -1 0 1 2 -1
\n66 1 -1 0 0 0
\n67 -1 1 2 2 1
\n68 0 0 0 0 0
\n69 0 0 1 1 1
\n70 0 1 2 0 2
\n71 2 2 2 2 1
\n72 0 0 0 0 1
\n73 0 0 0 1 1
\n74 0 0 1 1 0
\n75 0 0 0 0 1
\n76 0 0 0 1 1
\n77 1 0 0 -1 2
\n78 1 0 2 1 2
\n79 1 -1 0 -1 2
\n80 2 0 1 0 2
\n81 -1 2 2 2 2
\n82 0 -1 -1 -1 1
\n83 0 0 2 2 1
\n84 1 0 2 0 2
\n85 2 -1 0 -1 2
\n86 2 -1 0 -1 2
\n87 0 0 1 1 1
\n88 -1 2 2 0 0
\n89 0 0 2 1 1
\n90 1 0 0 0 1
\n91 1 -1 1 -1 1
\n92 0 0 0 0 2
\n93 0 0 0 1 1
\n94 1 0 1 1 1
\n95 1 -1 -1 -1 -1
\n96 2 0 0 -1 0
\n97 1 0 1 0 2
\n98 1 -1 1 1 1
\n99 2 -2 1 -1 2
\n100 -1 1 1 -1 -1<\/p>\n
MEAN 0.59 -0.24 0.94 0.03 1.01
\nSTD DEVIATION 0.975404604 0.911431331 0.749680066 1.048857002 0.846800276
\nSE 0.09754046 0.091143133 0.074968007 0.1048857 0.084680028
\nZ 0.604877194 -0.263322087 1.253868206 0.028602564 1.192725167<\/p>\n
If Z > 1.96, accept positively
\nIf Z is between 1.96 and -1.96, people are neutral
\nIf Z is less than \u2013 1.96 accept negatively<\/p>\n
DATA ANALYSIS-
\nHYPOTHESIS-
\n1) H0= I like to watch Netflix more than Amazon Prime
\nH1= I do not like to watch Netflix more than Amazon Prime
\nZ= 0.604877
\nWe do not accept nor reject null hypothesis.<\/p>\n
2) H0= I like to watch Amazon Prime more than Netflix.
\nH1- I do not like to watch Amazon Prime more than Netflix
\nZ= -0.26332
\nWe do not accept null hypothesis<\/p>\n
3) H0= I find Amazon Prime more affordable as compared to Netflix.
\nH1= I do not find Amazon Prime more affordable as compared to Netflix.
\nZ= 1.253868
\nWe do not accept nor reject null hypothesis.<\/p>\n
4) H0= I will choose Amazon Prime over Netflix since the price is low
\nH1= I will not choose Amazon Prime over Netflix since the price is low
\nZ= 0.028603
\nWe do not accept nor reject null hypothesis<\/p>\n
5) I will go for Netflix subscription if its price reduces.
\nH1= I will not go for Netflix subscription if its price reduces.
\nZ= 1.192725
\nWe do not accept nor reject null hypothesis<\/p>\n
FINDINGS-
\nWe have found out that people are neutral about liking Netflix over Amazon Prime.
\nWe have found out that people do not like to watch Amazon Prime more than Netflix.
\nWe have found out that people are neutral about finding amazon prime more affordable as compared to Netflix.
\nWe have found out that people are neutral about choosing Amazon Prime over Netflix since the price is low.
\nWe have found out that people are neutral about going for Netflix subscription if its price reduces.<\/p>\n","protected":false},"excerpt":{"rendered":"
MAIN PROBLEM- To determine the engagement of viewers with Netflix and Amazon Prime depending on the user experience. SUB PROBLEM- To find out whether people choose Netflix and Amazon Prime depending on the subscription charge NAME OF RESEARCHERS- JUVERIA KHATRI 80012100804 DHARMESH CHAUDHARY 80012100860 SNEHA NARAYANAN 80012100959 SHUBHAM JADHAV 80012100881 INTRODUCTION- Our problem on which… Continue reading To determine the engagement of viewers with Netflix and Amazon Prime depending on the user experience.<\/span><\/a><\/p>\n","protected":false},"author":91488,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15862","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/15862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/users\/91488"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15862"}],"version-history":[{"count":1,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/15862\/revisions"}],"predecessor-version":[{"id":15902,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=\/wp\/v2\/posts\/15862\/revisions\/15902"}],"wp:attachment":[{"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15862"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sachdevajk.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}