Marketing | Research Ideas

Comparison Of Four Soaps

by Pranav Dulani on 11/04/19 Marketing No Comments •

Author: -Pranav Deepak Dulani, ITM college, MBA 11, Roll no. 65. Introductions: -Soap is the term for a salt of a fatty acid or for a variety of cleaning and lubricating products produced from such a substance. Household uses for soaps include washing, bathing, and other types of housekeeping, where soaps act as surfactants, emulsifying oils to enable them to be carried away by water. In industry, they are used as thickeners, components of some lubricants, and precursors to catalysts. Bathe soap is used for washing the body. There are many bathe soaps in the market. Some of them are Read More

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Literature review on “ Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific“

by Bryan on 26/03/19 Management, Marketing No Comments •

Literature review on “ Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific“ AUTHOR :BRYAN ANTHONY PALATHINGAL MMS-A KBS ROLL NO – 33 Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific 1.Procter & Gamble (P&G) Asia-Pacific is interested in managing value growth. Only after fully understanding the true effects of the marketing-mix variables can P&G managers make strategic decisions answering questions such as the following: (1) Are the P&G brands in the detergent market inelastic or elastic with respect to price? How has the price elasticity changed over time? Can P&G increase the price of its brands to gain Read More

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Literature Review

by Taahaa Khan on 25/03/19 Management, Marketing, Sales, Sales - Marketing No Comments •

Author: Taahaa Khan, 25 Topic: Sales Promotion MAGAZINE SALES PROMOTION Summary: This paper studies the effectiveness of a type of nonprice promotion often used in the European magazines industry to diminish the decline rate of periodical sales, in which a value pack is sold containing the magazine issue plus another product. Magazines are sold simultaneously with and without promotion at different prices, and promotions are serialized by fractioning the additional product across different issues of the magazine. Although promoting magazines contemporarily may cannibalize nonpromoted sales, this loss is compensated by a long-term increase in nonpromoted sales caused by product awareness Read More

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Literature review on “ Digital marketing “

by Namrata P K on 25/03/19 Business, Career, Management, Marketing, Sales - Marketing, Starting a Business, Uncategorized No Comments •

Literature review on “ Digital marketing “ AUTHOR :NAMRATA P KAMBLE. MMS-AROLL NO – 21 1Wiebke et al (2008) states that the unique characteristics of digital content, and associated consequences for digital content marketing. It focuses on the impact of the difficulty in developing a notion of ‘value’ in the context of digital content, and its consequences for value chain structures, pricing strategies, marketing communications and branding, and licensing and digital rights management. Jennifer Rowley (2008) 2Wiebke et al (2015) states that the insights into how brand managers position social media within the communications strategy and utilize different social media Read More

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Report on “Rating of different Mobile Phone Brands”

by Zaiba Khan on 22/03/19 Business, Computing, Finance, Marketing No Comments •

Report on “Rating of different Mobile Phone Brands” Submitted by: Zaiba Khan MMS 010018 Introduction The product chosen for the research is “Mobile Phones” of 4 different brands viz: • Iphone • Samsung • SONY • Xiaomi The above brands are popular among teens and young adults due to their updated features and user friendly functions. Objective To study the preference/liking of people towards different mobile phone brands. Data Collection Primary Data: A survey was conducted with a sample of 50 respondents. The respondents were asked to rate the 4 brands on a scale of 1-10. Data Analysis Between Groups Read More

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Comparison of different Flavours of Cadbury Dairy Milk

by Ruchita Shete on 18/03/19 Management, Marketing No Comments •

Author: Ruchita Shete ; Roll No. 110/ MMS (2018-20) ; Kohinoor Business School Introduction: The new milk chocolate was introduced to the British market in 1905 and, with its unique flavour and texture, quickly became the market leader. Milk chocolate was first made by Cadbury in 1897 by blending milk powder with the basic chocolate ingredients of cocoa butter, cocoa mass and sugar. By today’s standards the chocolate wasn’t particularly good – it was very coarse and dry and neither sweet nor milky enough. We have 4 different flavours that are Cadbury Roasted almond, Cadbury Fruit n nut, Cadbury crackle, Cadbury Tropical mango. Objective: To Read More

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Analysis of four different Cricket teams in world.

by Rishikesh Rathod on 18/03/19 Business, Management, Marketing No Comments •

Title: Analysis of four different Cricket teams in world. Author: Rishikesh L Rathod (KBS, MMS – B, Roll no – 104) Introduction: There are four different Cricket team which have been taken to research on. Four different cricket teams taken are India, Australia, Pakistan, Bangladesh. Objective: To study four different Cricket Teams i.e. India, Australia, Pakistan, Bangladesh are same, or they are they different form each other when they play on field according to viewers. Data Collection: Data has been collected as a primary data. With the help of using Google forms, Sample set of 50 peoples rated these four Read More

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To check whether four Shoe Company’s are similar or not using Two-Way ANOVA.

by Alexzander vicklif on 17/03/19 Marketing No Comments •

Title : To check whether four Shoe Company’s are similar or not using Two-Way ANOVA. Author : Alexzander Vicklif , Kohinoor Business School. Roll Number : 94 Div: B Introduction : Nike: Nike is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world’s largest supplier of athletic shoes and apparel[4] and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 Read More

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Comparison of four different flavours of Lay’s Potato Chips (Classic Salt, American Style Cream & Onion, India’s Magic Masala , Spanish Tomato Tango)

by Pooja Shankar Dhamnaskar on 16/03/19 Marketing, Uncategorized No Comments •

Author: Pooja Shankar Dhamnaskar ; Roll No. 71/ MMS (2018-20) ; Kohinoor Business School Introduction: Lay’s is the name of a brand for a number of potato chip varieties, as well as the name of the company that founded the chip brand in the U.S. in 1932. It has also been called Frito-lay with Fritos. Lay’s has been owned by PepsiCo through Frito-Lay since 1965. One flavor sold primarily in India is called “India’s Magic Masala”. This flavor is popular in the country. It is also sold in Indian daily stores in Canada and the United States. Indian Lay’s chips are ridged, closely resembling another Frito-Lay brand in North America, Ruffles. In India, Lay’s Read More

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: To Check whether four Watch Brands are similar or not by using Anova single factor.

by Bhagyashri Lone on 12/03/19 Marketing No Comments • watch Brands

Title : To Check whether four Watch Brands are similar or not by using Anova single factor. Author : Bhagyashri S. Lone Introduction : I have taken four watch brand i.e Titan,Fossil,Fastrack and Casio. Which are well known brands in india. Watch is most preferable thing by common people. Objective : To find the difference between the four brands. Data Collection : I have made google form and collect response from my classmates. And enter this data in excel sheet by using Anova analysis I made my result. Data Analysis : My four Watch brands are Titan, Fossil, Fastrack and Read More

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