SOCIAL NETWORK Nishi Shah INTRODUCTION: The term social networking refers to the use of internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients. Social networking can have a social purpose, a business purpose, or both, through sites like Facebook, Twitter, LinkedIn, and Instagram. OBJECTIVES: To study the underline phenomenon of Social Network. LITERATURE REVIEW: 1. ROLE OF SOCIAL NETWORK IN THE STARTUPS Almeida, F, et al (2020) says startups play an important role in the social and economic context, contributing to several areas such as technological advance, opening of new markets, increase in the quality
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