Marketing | Research Ideas

Case Study on Rs.100 crores Fraud Busted in Axis Bank

by Anusha Shetty on 01/09/22 Legal Issues, Marketing No Comments •

44 Fake Accounts in Axis Bank Branches! ₹100 Crore Fraud Busted in Delhi. Introduction: The case involves 44 fraudulent bank accounts created by the Axis bank itself. Company Details: It is India’s third largest private sector bank. Founded in 1993, the former UTI Bank has its headquarters in Mumbai. Ahmadabad is the registered office. Case Details: • In a raid, Income Tax officers allegedly discovered 44 fake accounts at an Axis Bank branch in central Delhi’s Chandni Chowk. Tax officials said that since November 8 2016, when Prime Minister Narendra Modi banned 500- and 1000-rupee notes to combat black money Read More

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Jitender Bansal vs Domino’s Jubilant FoodWorks Limited.

by Jebesh Rejo Nadar on 13/07/22 Administrative Law, Management, Marketing No Comments • #plasticban #save-environment #justice

 INTRODUCTIONS – The case of the complainant is that he ordered food items with OPs on 15.2.2019 and it was Carry Out (Take Away) order. It is averred that when the complainant reached the outlet of Opposite Party No.1 to collect the food items order, they handed over the food without carry bag and when the complainant asked for carry bag, they charged Rs.12/- for it and gave receipt, apart from bill for food items of Rs.261.24/-. It is stated that the charging for a carry bag by the OPs even without mentioning the same at Store, is deficiency Read More

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Relaxo asserts its Design in the Slippers to stop Aqualite’s use

by Rakshita Shetty on 12/07/22 Administrative Law, Legal Issues, Marketing, Sales No Comments •

Indian footwear market is estimated to be US $ 15.5 billion by 2022. With tremendous growth potential, the sector is witnessing an unprecedented investment and launch of footwear directed towards all segments of society. As disposable income rises among Indian consumers, they move up the value chain, demanding products for different uses and occasions. The post discusses a Design infringement and passing off action brought by Relaxo Footwears Limited (Relaxo) before the Delhi High Court against the defendant, Aqualite Industries Pvt Limited (Aqualite). Relaxo seeks to restrain Aqualite from dealing in footwear (slippers), alleging they are imitating their designs and Read More

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Relationship of Jindal Stainless Limited with NIFTY

by Jigyasha Hemant Joshi on 11/06/22 Economics, Management, Marketing No Comments • #NIFTY #Regression #Jindal

Author Name: Jigyasha Hemant Joshi Introduction: Jindal Stainless Limited has a stainless-steel melt capacity of 1.1 million tonnes per annum. A leader and a name synonymous with Enterprise, Excellence and Success, the company’s ethos mirrors most characteristics similar to the metal it produces. Akin to stainless steel, Jindal Stainless Limited is innovative and versatile in its thought process; strong and unrelenting in its operations. Objective: Calculate beta of Jindal Stainless Limited and see its significance. Data Collection: Data for 1st April 2021 to 31st March 2022 for Jindal Stainless Limited and NIFTY was taken from www.nseindia.com Friday closing prices were Read More

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Relationship of National Aluminium and Nifty50

by Vijay Gamare on 11/06/22 Finance, Marketing No Comments • JDBIMS

Title – Relationship of National Aluminium and Nifty50 Author – Nishigandha Vijay Gamare. Introduction National Aluminium Company Limited, abbreviated as NALCO, is a government company having integrated and diversified operations in mining, metal and power under the ownership of Ministry of Mines, Government of India. Presently, Government of India holds a 51.5% equity in NALCO. Headquarters: Bhubaneswar Founded: 1981 Revenue: 8,471.84 crores INR (US$1.2 billion, 2020) Total assets: 14,549.62 crores INR (US$2.0 billion, 2020) Number of employees: 6,496 (April 2019) Subsidiaries: NPCIL-NALCO Power Company Limited, Aluminium Park Pt. Ltd Parent organizations: Government of India, Ministry of Mines Objective – To Read More

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A Study On Impacts Of Start-up On Indian Economy

by Vijay Gamare on 11/06/22 Marketing No Comments • JDBIMS

A Study On Impacts Of Start-up On Indian Economy By Nishigandha Gamare , MBA Marketing Batch 2021-23, Jankdidevi Bajaj Institute Of Management, SNDT Juhu. Introduction: Technical improvement significance made easy of our lives and changing the face of the staup. Startup has the essence and centers of innovation for Indian market that set to play vital role as a booster in the growth of economy and great way to enhance employment. However, more important aspects are the technical enhancement they bring to the country. Startup involves dealing with new technology which generally lies at the highest end of value addition Read More

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Relationship of Marico LTD with NIFTY

by Siya Sunilkumar on 11/06/22 Business, Economics, Finance, Legal Issues, Management, Marketing, Sales, Sales - Marketing No Comments • JDBIMS

Author : Misbah Pathan Introduction: Marico Limited is an Indian multinational consumer goods company providing consumer products and services in the areas of health, beauty, and wellness. It is one of India’s leading consumer goods companies operating in the global beauty and wellness categories. The Company offers various brands in hair care, skin care, edible oils, healthy foods, hygiene, male grooming, fabric care, etc. Objective: Calculate the Beta of Marico LTD and see its significance. Data Collection: We have downloaded the data of Marico Limited and Nifty-50 dated from 1st April 2021 to 31st March 2022 from the website of Read More

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Future of Marketing VR, AR, Metaverse

by Jigyasha Hemant Joshi on 06/05/22 Marketing No Comments • AI, AR, Future, Marketing, Metaverse, Tech, VR

Title: Future of Marketing: AR, VR & Metaverse Presented by: Jigyasha Hemant Joshi, (JDBIMS) Jankidevi Bajaj Institute of Management. 1.Objective: To know the future of marketing by introducing Artificial Intelligence & movement towards technology. 2.Introduction: Based on the Literature that were reviewed, the author represents the framework of AIM i.e., Artificial Intelligence Marketing that allows a sovereign machine to receive big data and information, uses AI to generate knowledge in accordance to enhance the market & relationship in a knowledge-based environment for customers. The order in which organisations and firms are marketing their goods & services are being refurbished by Read More

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Social Network

by Nishi Shah on 04/05/22 Marketing No Comments •

SOCIAL NETWORK Nishi Shah INTRODUCTION: The term social networking refers to the use of internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients. Social networking can have a social purpose, a business purpose, or both, through sites like Facebook, Twitter, LinkedIn, and Instagram. OBJECTIVES: To study the underline phenomenon of Social Network. LITERATURE REVIEW: 1. ROLE OF SOCIAL NETWORK IN THE STARTUPS Almeida, F, et al (2020) says startups play an important role in the social and economic context, contributing to several areas such as technological advance, opening of new markets, increase in the quality Read More

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Effect of Digital Transformation on Business – Review of literature

by Prajakta Vispute on 04/05/22 Business, Management, Marketing, Sales - Marketing No Comments •

Topic Name: Effect of Digital Transformation on Business – Review of literature Submitted by: Prajakta D. Vispute. Objectives: To study the impacts of Digital Transformation on Business. 1. Introduction: During 2019, the economic was affected by COVID-19, which affected not only the health and lives of people, but also caused a new economic crisis. All around the world measures to slow the spread of the virus were introduced, including the closure of public places and borders in order to minimize interaction between people. The quarantine restrictions particularly affected those sectors of the world economy, which were directly related to the Read More

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