Title: To study comparison between 4 soaps (LUX, DOVE, CINTHOL, PONDS) Author: Ragini Pawar Introduction: LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899. As of 2009, Lux revenue was estimated at €1 billion, with market shares spread out to more than 100 countries around the globe. Today, Lux is the market leader in countries like Arabia, Brazil, India, Thailand and South Africa. Developed by Unilever, Lux (soap) is now headquartered in Singapore. It celebrated its 90th
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