Sales – Marketing | Research Ideas

Legal Battle Between Amul And Anul For the Trade Name

by Akash Ambulkar on 13/07/22 Management, Sales - Marketing No Comments •

After a 20-year legal battle, Kaira District Cooperative Milk Producers Union Limited, better known as Amul, was able to successfully defend its trademark against Shri Shakti Dairy and Kuldeep Enterprises, who were found guilty of violating the Amul trademark by the Commercial Court in Vadodara. Shri Shakti Dairy and Kuldeep Enterprises were found guilty of selling and promoting their products under names that resemble the original trade name Amul. According to the Vadodara Commercial Court, the defendants’ use of the term “Anul” violated the plaintiff “Amul’s” trademark and trademark rights. The court determined that the rhyme between the plaintiff’s trade Read More

0 Views : 68

Legal cases of Zomato

by zikra haque on 12/07/22 Administrative Law, Career, Civil Law, Criminal Law, Economics, Sales - Marketing, Starting a Business No Comments •

introduction & background On 9th of March, 2021 one Hitesha Chandranee of Bangalore claimed that when she complained of her food delivery from Zomato getting delayed, she was assaulted by the delivery person (more particularly punched on the face).[1] The woman has posted a video of her bleeding nose online. While the woman herself was first booked by the police for assaulting the delivery guy. However, a day later the delivery boy – one Kamaraj was arrested and Zomato suspended him as per procedure. According to the delivery boy, the women assaulted him first and so he filed a complaint Read More

0 Views : 57

Relationship of Marico LTD with NIFTY

by Siya Sunilkumar on 11/06/22 Business, Economics, Finance, Legal Issues, Management, Marketing, Sales, Sales - Marketing No Comments • JDBIMS

Author : Misbah Pathan Introduction: Marico Limited is an Indian multinational consumer goods company providing consumer products and services in the areas of health, beauty, and wellness. It is one of India’s leading consumer goods companies operating in the global beauty and wellness categories. The Company offers various brands in hair care, skin care, edible oils, healthy foods, hygiene, male grooming, fabric care, etc. Objective: Calculate the Beta of Marico LTD and see its significance. Data Collection: We have downloaded the data of Marico Limited and Nifty-50 dated from 1st April 2021 to 31st March 2022 from the website of Read More

0 Views : 165

Effect of Digital Transformation on Business – Review of literature

by Prajakta Vispute on 04/05/22 Business, Management, Marketing, Sales - Marketing No Comments •

Topic Name: Effect of Digital Transformation on Business – Review of literature Submitted by: Prajakta D. Vispute. Objectives: To study the impacts of Digital Transformation on Business. 1. Introduction: During 2019, the economic was affected by COVID-19, which affected not only the health and lives of people, but also caused a new economic crisis. All around the world measures to slow the spread of the virus were introduced, including the closure of public places and borders in order to minimize interaction between people. The quarantine restrictions particularly affected those sectors of the world economy, which were directly related to the Read More

0 Views : 62

Digital Marketing

by Bhakti Oza on 04/05/22 Management, Sales - Marketing No Comments •

DIGITAL MARKETING BHAKTI OZA INTRODUCTION :- Digital Marketing is the advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. OBJECTIVES :- To study underline the phenomenon of Digital Marketing. LITERATURE REVIEW:- DURING PANDEMIC PERIOD Meshko,N et al says that,As COVID-19 spreads across the globe, people everywhere are learning to cope with a new way of living. While brick-and-mortar retailers were already losing favor among shoppers, stay-home orders have all but crippled the markets. COVID_19 has Read More

0 Views : 188

To determine RELATIONSHIP OF Nifty and Sanofi India Ltd.

by Srestha Datta on 18/03/22 Management, Marketing, Sales, Sales - Marketing No Comments •

Author – Srestha Datta INTRODUCTION OF COMPANY Sanofi India Limited is one of the entities through which Sanofi operates in India. It was incorporated in May 1956 under the name Hoechst Fedco Pharma Private Limited. Over the years, its name was changed to Hoechst Pharmaceuticals Private Limited, Hoechst India Limited, Hoechst Marion Roussel Limited and Aventis Pharma Limited. Today, it employs more than 3,000 employees across India. Sanofi, one of the world’s leading healthcare companies, and its 100% subsidiary – Hoechst GmbH, are the major shareholders of Sanofi India Limited and together hold 60.4% of its paid-up share capital. OBJECTIVE Read More

0 Views : 57

Comparison between four products

by Amruta Deepak Sargar on 16/10/21 Economics, Sales - Marketing No Comments •

INTRODUCTION- India has many brands of cars but currently going on are Tata Nexon ,Mahindra XUV, Renault Kiger, Nissan Magnite so estimating or rating it by p-value. AUTHOR- Amruta Sargar OBJECTIVE-Comparison between four products LITERATURE REVIEW Testing Research Model The first research question of the present research was connected to car-related factors and their potential influence on purchasing intentions. This influence was measured through three groups of car characteristics, namely indirect car costs, car safety and car characteristics (in the technical sense). Results of the constructed model confirm that car safety is a significant factor when looking at purchasing intentions Read More

0 Views : 125

Comparison between four perfume products and calculating their variance

by Prerna Uttam Chavan on 15/10/21 Business, Marketing, Sales - Marketing No Comments •

Introduction The word perfume comes from the Latin “per fumum,” meaning through smoke.The original aromatic essences used in perfumery were herbs and spices like coriander and myrtle.The personal wearing of scent was first recorded by the Egyptians who put flowers, herbs, and spices into wax cones that they wore on their heads; as the wax melted the aromatic mixture flowed out and perfumed them. Author: Ms.Prerna Chavan (MMS_10003) Objective Comparison between four perfume products and calculating their variance. Review Perfumes used in cosmetics are complex mixtures of hundreds of fragrances and other components, which together give the product its unique Read More

0 Views : 102

Comparison between four Makeup Brands

by Dikshita Prakash Dabholkar on 15/10/21 English Literature, Marketing, Sales - Marketing No Comments •

Title: Comparison between four Makeup Brands Author: Dikshita Dabholkar Introduction : The personal care ingredients market in India is presently esteemed at about $520 million. Products ranging from hair care, skin care & bath products, cosmetics and fragrances from the personal care product market. In India, this industry has developed progressively with the rising practice of specialty ingredients for formulations used in personal care products. In the past few years, this market has seen trends such as – 1) Evolving consumer needs that have led to product differentiation, 2) Increased penetration in urban and rural markets, 3) Innovations driven by Read More

0 Views : 120

ANOVA Assignment Comparison of 4 Products

by dhanashree pawar on 15/10/21 Business, Marketing, Sales - Marketing No Comments • SNDTJUHU

NAME: – Dhanashree pawar ROLL NO.: – 10011 (MMS) SUBJECT: – Business Research Methodology AUTHOR: – Dhanashree pawar INTRODUCTION: – The four FMCG companies mainly 1) Hindustan Unilever Ltd: – Hindustan Unilever Limited (HUL) is a consumer goods company. It is a subsidiary of Unilever, a British company. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and other fast-moving consumer goods. HUL was established in 1931 as Hindustan Vanaspati Manufacturing Co. and following a merger of constituent groups in 1956. it was renamed Hindustan Lever Limited. The company was renamed in June 2007 as Hindustan Unilever Read More

0 Views : 94

Advanced search