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April 27, 2019

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SALES PROMOTION

Author: Ibtesaam Parveen Lari, MMS ‘A’ ‘28’. KBS Batch: 2018-20. Topic: Sales Promotion 1.      Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions: Summary: While prior research has examined the issue of sales promotion proneness, very little has examined proneness to non-monetary promotions, such as contests and premiums discovered in store. This study draws on a promotions benefits framework to examine the influence of shoppers’ desired benefits on their relative proneness to in-store monetary and non-monetary promotions. Computer-aided telephone interviewing (CATI) data gathered from 500 grocery shoppers are used. The findings show that shoppers who are prone to Read More
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ANOVA

To see whether 5 different Brands of shampoo are same or there is any differentiation in any of them Author: Sejal. V. Velkar – MMS (011033) Introduction: Shampoo is the daily necessity for hair care that every individual use in day to day life. The basic reason of using shampoo is to clean unwanted build up of sebum in the hair and to make hair manageable. But in today’s market scenario with availability of multiple brands and competition, Shampoo is used for multiple reasons like dandruff removal, color treatment, baby shampoo etc. The following survey was conducted with a purpose Read More
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Literature Review

Author: Taahaa Khan, 25 Topic: Sales Promotion MAGAZINE SALES PROMOTION Summary: This paper studies the effectiveness of a type of nonprice promotion often used in the European magazines industry to diminish the decline rate of periodical sales, in which a value pack is sold containing the magazine issue plus another product. Magazines are sold simultaneously with and without promotion at different prices, and promotions are serialized by fractioning the additional product across different issues of the magazine. Although promoting magazines contemporarily may cannibalize nonpromoted sales, this loss is compensated by a long-term increase in nonpromoted sales caused by product awareness Read More
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Literature review on “ Digital marketing “

Literature review on “ Digital marketing “ AUTHOR :NAMRATA P KAMBLE. MMS-AROLL NO – 21 1Wiebke et al (2008) states that the unique characteristics of digital content, and associated consequences for digital content marketing. It focuses on the impact of the difficulty in developing a notion of ‘value’ in the context of digital content, and its consequences for value chain structures, pricing strategies, marketing communications and branding, and licensing and digital rights management. Jennifer Rowley (2008) 2Wiebke et al (2015) states that the insights into how brand managers position social media within the communications strategy and utilize different social media Read More
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Report on “Rating of different Mobile Phone Brands”

Report on “Rating of different Mobile Phone Brands” Submitted by: Zaiba Khan MMS 010018 Introduction The product chosen for the research is “Mobile Phones” of 4 different brands viz: • Iphone • Samsung • SONY • Xiaomi The above brands are popular among teens and young adults due to their updated features and user friendly functions. Objective To study the preference/liking of people towards different mobile phone brands. Data Collection Primary Data: A survey was conducted with a sample of 50 respondents. The respondents were asked to rate the 4 brands on a scale of 1-10. Data Analysis Between Groups Read More
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Analysis report of four Bikes under 2 lakhs with the help of “ANNOVA TEST”

AUTHOR: Gautam Kanojiya ( ITM MBA11 P067 ) INTRODUCTION: The data given will reflect that out of the four bikes – KTM RC 200, Bajaj Pulsar RS200, Yamaha FZ25, Honda CBR 250 R which one is liked the most of the individual with the help of using (‘’F table”) is a continuous probability distribution that arises frequently as the null distribution of a test statistic, most probably in the analysis of variance (ANNOVA) OBJECTIVES: To determine the difference between the four bikes under 2 lakhs whether all are same or different Data Collection: The data has been collected by generating Read More
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Analysis report of four types of candies using the ANOVA method.

Author:- Shazia Shahid, Roll no. 51 Introduction:-  The selected Products are different types of candies available in various textures  and flavours in the Indian market.It is also famous in China and other European and Asian markets. In this report we will be conducting a F-test  using the ANOVA method to see whether the selected candies (Alpenliebe, Mentos, Mango Bite, Kaccha Mango Bite) are same or if  anyone of them is different. Objective:- To determine whether the four candies are the same or if any one of them is different. Data Collection:- The data is collected using the rating scale from Read More
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Research on favourite FMCG Company

Research on favourite FMCG Company   AUTHOR: Krishnakumar Jaiswar Roll No. 81 Kohinoor Business School, MMS I (2018-2020) INTRODUCTION: I have conducted Research to know the favourite FMCG company, there are ample of FMCG companies in the market out of which I have chosen top 4 FMCG companies i.e HUL, ITC, COLGATE & NESTLE operating of India.   OBJECTIVE: The main agenda of the Research is to know the favourite FMCG company of the KBS students in term of their product usage & even for the company they wish to work for the company on completion of MMS program in Read More
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To check whether the social media platforms are different from each other. Author: Pooja Patil

Introduction: Social media is a part of our day to day life. We spend most of the time browsing through these social media sites. Majority of us have an account in at least one of this site. These platforms are used for a number of purposes such as being updated, connecting with people, knowing what is going on in today’s world, entertainment etc. although many of these platforms are available today the most popular sites/platforms being Facebook, Instagram, Twitter and Snapchat. This article focuses on the comparison of these platforms. Objective: To check whether the social media platforms are independent Read More
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Analyses Report of 4-shampoo brands with the help of Anova Test

Analyses Report of 4-shampoo brands with the help of Anova Test Barkha Gupta MMS 011011 Title :- To see whether the 4 brands are same or different. Author :- Barkha Gupta Introduction:- The data given will reflect that out of the 4 Shampoos (Clinic plus, Dove, Pantene, L’oreal ) which one is liked by most of the individual with the help of using (“F – Table” ) is a continuous probability distribution that arises frequently as the null distribution of a test statistic, most notably in the analysis of variance (ANNOVA). Objective:- To determine the difference between the 4 brands Read More
0 Views : 43