After a 20-year legal battle, Kaira District Cooperative Milk Producers Union Limited, better known as Amul, was able to successfully defend its trademark against Shri Shakti Dairy and Kuldeep Enterprises, who were found guilty of violating the Amul trademark by the Commercial Court in Vadodara. Shri Shakti Dairy and Kuldeep Enterprises were found guilty of selling and promoting their products under names that resemble the original trade name Amul. According to the Vadodara Commercial Court, the defendants’ use of the term “Anul” violated the plaintiff “Amul’s” trademark and trademark rights. The court determined that the rhyme between the plaintiff’s trade Read More

DIGITAL MARKETING BHAKTI OZA INTRODUCTION :- Digital Marketing is the advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. OBJECTIVES :- To study underline the phenomenon of Digital Marketing. LITERATURE REVIEW:- DURING PANDEMIC PERIOD Meshko,N et al says that,As COVID-19 spreads across the globe, people everywhere are learning to cope with a new way of living. While brick-and-mortar retailers were already losing favor among shoppers, stay-home orders have all but crippled the markets. COVID_19 has Read More