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June 1, 2019

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Literature review on “ Digital marketing “

Literature review on “ Digital marketing “ AUTHOR :NAMRATA P KAMBLE. MMS-AROLL NO – 21 1Wiebke et al (2008) states that the unique characteristics of digital content, and associated consequences for digital content marketing. It focuses on the impact of the difficulty in developing a notion of ‘value’ in the context of digital content, and its consequences for value chain structures, pricing strategies, marketing communications and branding, and licensing and digital rights management. Jennifer Rowley (2008) 2Wiebke et al (2015) states that the insights into how brand managers position social media within the communications strategy and utilize different social media Read More
1 Views : 189

Tried to understand difference between 4 products( Soft Drinks) By Anova Table

Title: To study relation of comparison between 4 Softdrinks Author: Ritika Sahai (Roll No-MBA11P035) Introduction: Coca Cola: Coca-Cola, or Coke, is a carbonated soft drink[1] manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a Read More
0 Views : 46

Tried to understand difference between 4 products( Soft Drinks) By Anova Table

Title: To study relation of comparison between 4 Softdrinks Author: Ritika Sahai (Roll No-MBA11P035) Introduction: Coca Cola: Coca-Cola, or Coke, is a carbonated soft drink[1] manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a Read More
0 Views : 46

To search type and press enter Advanced Search Click here to submit your article You are here: Home » Business » Career Career Per Page : To analyze difference among 4 products (Soft Drinks) by using 2 way ANOVA TEST

Title: To study relation of comparison between 4 Softdrinks Author: Ritika Sahai (Roll No-MBA11P035) Introduction: Coca Cola: Coca-Cola, or Coke, is a carbonated soft drink[1] manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a Read More
0 Views : 57

Anova Report -Comparison of 4 soft drinks

Title: To study relation of comparison between 4 Softdrinks Author: Ritika Sahai (Roll No-MBA11P035) Introduction: Coca Cola: Coca-Cola, or Coke, is a carbonated soft drink[1] manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a Read More
0 Views : 48

To analyze difference among 4 products (shampoo) by using 2 way ANOVA TEST

Title:  Analysis of differences among four products (shampoo) Brands with the help of “2 way ANOVA TEST” AUTHOR: NAMRATA KAMBLE ROLL NO: 21 Introduction: The data given reflect the four Shampoo (pantene, dove, head & shoulders, sunsilk). Out of which one is liked by most of the individual. Data is collected from 50 people’s opinions. Analysis is done with ANOVA. Analysis of variance (ANOVA) is a collection of statistical models and their associated estimation procedures (such as the “variation” among and between groups) used to analyze the differences among group means in a SAMPLE.    Objectives: To determine the difference Read More
0 Views : 80

Regression analysis of Nifty50 and Reliance Co.

Title: – To study the relation between Reliance Industries Ltd and Nifty50. Author: Ritika Sahai (Roll No-35) About Reliance:- Reliance Industries Limited (RIL) is an Indian conglomerate holding company headquartered in Mumbai, Maharashtra, India. Reliance owns businesses across India engaged in energy, petrochemicals, textiles, natural resources, retail, and telecommunications. Reliance is one of the most profitable companies in India the largest publicly traded company in India by market capitalization, and the second largest company in India as measured by revenue after the government-controlled Indian Oil Corporation On 18 October 2007, Reliance Industries became the first Indian company to breach $100 Read More
0 Views : 45

Plastic bags

Jankidevi Bajaji Institute of Management and Studies Reasearch Methodology Assignment Rutuja Jatkar MMS- 010013 1 .Consumer attitudes on the use of plastic and cloth bags This paper examines the attitudes and behaviour of the consumer on the use of plastic and cloth bags in Eskisehir, Turkey. The different methods of collecting and analysing data are used by using different variables such as support for banning, intention to reduce cloth bag, social pressure and behaviour to reduce use of plastic bags. In the conclusion study identified that the people who are under social pressure and who are aware about the plastic Read More
0 Views : 58

Relationship Between NIFTY & NESTLE INDIA(NSE:NESTLEIND)

Author NAMRATA P. KAMBLE  (MMS-A-21) Roll no – 21         Introduction: Nestlé is the world’s largest food and beverage company. They have more than 2000 brands ranging from global icons to local favourites, and they are present in 191 countries around the world. Nestle India Ltd., incorporated in the year 1959, is a Large Cap company (having a market cap of Rs 100616.55 Crore) operating in Food Processing sector. The products offered by Nestlè in India range across categories such as milk and nutrition, chocolates and confectionary, beverages and prepared dishes and cooking aids.   Objectives: Calculate Read More
1 Views : 125

To see whether the selected 4 Biscuits are liked same or different. (comparison of 4 biscuits; one way ANOVA)

Hiral Mojidra Roll No: KHR-MBA11- P071 MBA Batch: 11 (ITM-Kharghar) TITLE: To see whether the selected 4 Biscuits are liked same or different. (comparison of 4 biscuits; one way ANOVA) Introduction: Biscuit is a term used for a variety of primarily flour-based baked food products. Here we have selected 4 biscuits to compare whether all four biscuit are liked same or difference. Biscuit selected are: 1. Parle G Biscuit; 2. Cadbury Oreo Biscuit, 3. Parle Monaco Biscuit & 4. Britannia Jim Jam Biscuit. Objectives: To find out whether all Biscuits are same or not Hypothesis: H0 : All Biscuits are Read More
0 Views : 89